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For Companies At a Glance
- Tasks: Own SEO initiatives, driving technical and content strategies to boost search visibility.
- Company: Join Expedia, a leader in travel tech with a commitment to diversity and inclusion.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Be part of a diverse team and grow your career in the exciting travel industry.
- Why this job: Make a real impact on SEO strategies in a dynamic digital environment.
- Qualifications: Proven SEO experience, analytical skills, and ability to collaborate across teams.
The predicted salary is between 50000 - 70000 £ per year.
What You'll Do
- Take end-to-end ownership of SEO initiatives, driving delivery independently across both technical and content workstreams, at the single page level and at scale.
- Lead keyword research, competitor reviews, content analysis and optimization, translating findings into clear, prioritised recommendations.
- Monitor performance to proactively surface trends, risks, and opportunities to improve search visibility and revenue; including designing and running test-and-learn experiments.
- Continuously optimise SEO best practices and guidelines, informed by insights, experimentation, and performance analysis.
- Collaborate with stakeholders across Growth Marketing and the wider B2B organisation to ensure SEO best practices are applied across all aspects of our white-label template platform.
- Partner with Product and Tech teams to propose and drive improvements to SEO tooling and capabilities, using data, insights, and structured testing methodologies.
- Become an expert user of SEO tools and processes, including content management systems, indexation, LLM content generation, and analytics and reporting solutions.
Who You Are
- Proven experience delivering SEO initiatives, preferably in the travel industry or ecommerce.
- Deep, practical knowledge of both technical and content SEO, with a track record of driving measurable outcomes autonomously.
- Hands-on experience working within content management systems (CMS) and API-based solutions to deliver content updates, both in small batches and coordinated at scale.
- Highly analytical and detail-oriented, with advanced web analytics skills.
- Comfortable independently crafting and interpreting keyword research, competitor analysis, and analytics reports, and managing multiple priorities simultaneously.
- Commercially driven, with the ability to prioritise based on data and revenue impact.
- Demonstrated experience generating measurable organic traffic or revenue growth from large scale LLM content.
- Strong organisational, communication, and stakeholder management skills, with a collaborative mindset and proven ability to work effectively with cross-functional teams including Marketing, Sales, and Product.
- Proficient with analytics and competitor research tools, such as Adobe Analytics, Google Analytics, Google keyword tool, SEO Clarity and SEMrush.
- Curious, adaptable, and open to feedback, with a strong desire to grow in a dynamic digital environment.
- Up to date with the latest traditional and agentic search trends, tools, and best practices.
- “In-house” experience required. Additional agency experience is a bonus.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
Senior Partner Growth Marketing Specialist - SEO employer: Expedia Group
Contact Detail:
Expedia Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Partner Growth Marketing Specialist - SEO
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your SEO projects and successes. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by practising common SEO questions and scenarios. Be ready to discuss your past experiences and how you've driven measurable outcomes. Confidence is key!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior Partner Growth Marketing Specialist - SEO
Some tips for your application 🫡
Show Off Your SEO Skills: Make sure to highlight your experience with SEO initiatives in your application. We want to see how you've driven measurable outcomes, especially in the travel or ecommerce sectors. Don't hold back on those technical and content SEO skills!
Be Data-Driven: Since we're all about making informed decisions, include examples of how you've used data to prioritise tasks and drive results. Share any insights from keyword research or competitor analysis that led to successful outcomes.
Tailor Your Application: Take a moment to customise your application for this role. Mention specific tools and methodologies you’ve used that align with our needs, like CMS experience or analytics tools. It shows us you’re genuinely interested and have done your homework!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it makes the whole process smoother for everyone involved!
How to prepare for a job interview at Expedia Group
✨Know Your SEO Inside Out
Make sure you brush up on both technical and content SEO. Be ready to discuss your past experiences in detail, especially any measurable outcomes you've achieved. Prepare examples of how you've driven SEO initiatives independently, particularly in the travel or e-commerce sectors.
✨Showcase Your Analytical Skills
Since this role requires a highly analytical mindset, come prepared with insights from your previous keyword research, competitor analysis, and performance reports. Be ready to explain how you've used data to inform your decisions and drive improvements in search visibility and revenue.
✨Demonstrate Collaboration
This position involves working closely with various teams, so highlight your experience in stakeholder management. Share specific examples of how you've collaborated with Marketing, Sales, and Product teams to implement SEO best practices and drive results.
✨Stay Current with SEO Trends
The digital landscape is always changing, so show that you're up to date with the latest SEO trends and tools. Discuss any recent developments you've learned about and how they could apply to the role. This will demonstrate your curiosity and adaptability, which are key traits for success.