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- Tasks: Lead content creation and curation for high-performing CRM campaigns at Expedia Group.
- Company: Join a top-rated workplace known for its award-winning culture and innovative approach.
- Benefits: Enjoy competitive pay, health benefits, travel discounts, and wellness support.
- Why this job: Make a real impact by optimising content systems and driving creative collaboration.
- Qualifications: 10+ years in content management with strong skills in workflow design and stakeholder engagement.
- Other info: Dynamic role with opportunities for growth and a focus on automation and AI.
The predicted salary is between 108000 - 156000 £ per year.
Overview
Senior Manager, Content Creation and Curation (CRM) at Expedia Group. The Content and Comprehension Team is focused on modernizing and optimizing how content powers high-performing CRM campaigns. The Senior Manager will architect, manage, and ensure the effectiveness of content systems, processes, and outputs across all brands as we centralize and scale a Content Library (Content Bank).
Responsibilities
- Content Bank Architecture & Tool Leadership
- Lead the setup and ongoing optimization of the content management tool
- Partner with Production to drive development of the Content Library’s taxonomy—defining categories, tagging standards, meta-data structures, and searchability features for scalable and consistent usage
- Oversee content governance, version control, naming conventions, and the regular refresh of the content library
- End-to-End Workflow Management
- Design and implement content intake, creation, approval, QA, localization, and deployment processes that serve diverse campaigns and brands
- Own workflow documentation, hand-offs, service level agreements (SLAs), and streamlining of cross-team operations
- Content Creation & Creative Collaboration
- Translate business needs into actionable creative and copywriting requirements, optimizing for test variants and brand positioning
- Ensure consistent tone of voice, creative standards, and best practices across all published campaigns
- Technical Enablement & Automation
- Leverage automation, AI, and dynamic content capabilities within the library for enhanced speed, personalization, and performance measurement
- Ensure robust tagging and integration to facilitate efficient content retrieval and campaign deployment
- Stakeholder Management & Training
- Act as a key point of contact between Content Creation, Production, CRM, Brand Creative, UX, Legal, and external partners
- Develop and implement content library onboarding, documentation, governance, and training programs for all stakeholders
- Performance & Feedback
- Monitor and report on usage, accuracy, turnaround times, and key KPIs (e.g., % of emails using the library, error rate, satisfaction)
Experience & Qualifications
- Minimum 10 years in content management, content operations, or digital asset management
- Significant experience architecting, launching, and scaling content libraries or banks within a CRM or marketing context
- Deep understanding of taxonomy, content tagging strategies, meta-data frameworks, versioning, and digital asset management best practices
- Experience designing and optimizing workflow across the full content lifecycle: briefing, creation, review, QA, deployment, and performance analytics
- Strong background in creative collaboration—translating strategic briefs, ensuring copywriting standards, and managing visual asset production
- Familiarity with AI/automation tools for content generation, content testing, or modular campaign assembly
- Exceptional stakeholder management, change management, and internal communications skills
- Experience delivering training and process documentation for large, distributed teams
- Analytically minded; comfortable using metrics and audits to drive continuous improvement
Compensation & Benefits
The total cash range for this position in Seattle is $155,000.00 to $217,000.00. Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in Austin is $155,000.00 to $217,000.00. Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. We provide wellness & travel reimbursement, travel discounts, and IATAN membership. View our full list of benefits.
Accommodation requests
If you need assistance with any part of the application or recruiting process due to a disability, or other health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
We are proud to be named a Best Place to Work on Glassdoor in 2024 and to be recognized for award-winning culture by Forbes, TIME, Disability:IN, and others. Expedia Group’s family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises.
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Senior Manager, Content Curation and Creation (CRM) employer: Expedia Group
Contact Detail:
Expedia Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, Content Curation and Creation (CRM)
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those at Expedia Group. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a presentation that highlights your content management expertise. Tailor it to what Expedia Group is looking for, and don’t be shy about sharing it during interviews.
✨Tip Number 3
Prepare for the interview by understanding their content library and CRM strategies. Bring ideas to the table on how you can enhance their processes. This shows you're not just interested but also invested in their success.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at Expedia Group.
We think you need these skills to ace Senior Manager, Content Curation and Creation (CRM)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in content management and CRM. We want to see how your skills align with the role, so don’t hold back on showcasing your relevant achievements!
Showcase Your Creativity: As a Senior Manager, you’ll need to demonstrate your creative flair. Include examples of past projects where you’ve successfully translated business needs into compelling content. Let us see your unique approach to content curation!
Be Data-Driven: We love numbers! Highlight any metrics or KPIs you've worked with in previous roles. Show us how you’ve used data to drive improvements in content performance and workflow efficiency.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Expedia Group
✨Know Your Content Management Tools
Familiarise yourself with the content management tools mentioned in the job description. Be ready to discuss your experience with similar systems and how you've optimised them in the past. This shows you’re not just a fit for the role, but that you can hit the ground running.
✨Master the Art of Taxonomy
Understand the importance of taxonomy and content tagging strategies. Prepare examples of how you've defined categories and metadata structures in previous roles. This will demonstrate your ability to architect a content library effectively.
✨Showcase Your Creative Collaboration Skills
Be prepared to discuss how you've translated business needs into actionable creative requirements. Bring examples of successful campaigns where you ensured consistent tone and standards. This will highlight your collaborative spirit and creative acumen.
✨Metrics Matter
Brush up on key performance indicators relevant to content management. Be ready to talk about how you've used metrics to drive improvements in past projects. This will show that you're analytically minded and focused on continuous improvement.