Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead global retention initiatives and manage engaging customer communications.
- Company: Join Expedia Group, a leader in global travel technology and solutions.
- Benefits: Enjoy travel perks, generous time-off, hybrid work options, and career development resources.
- Why this job: Shape the future of travel in a diverse, inclusive culture that celebrates differences.
- Qualifications: Bachelor's degree and 3-5 years in CRM or retention marketing; strong analytical skills required.
- Other info: Recognised as a Best Place to Work by Glassdoor in 2024.
The predicted salary is between 36000 - 60000 £ per year.
Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.
Why Join Us?
To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.
What you’ll do:
- Manage the end-to-end development and execution of global retention initiatives for Expedia, Hotels.com and VRBO.
- Report on campaign performance; managing and tracking engagement, identifying key performance insights and recommendations to improve our programs.
- Partner with analytics to help develop new program enhancements that deliver meaningful impact to our retention programs.
- Brief creative and partner with our production and capabilities team to ensure our campaigns are executed to a high standard.
- Support the operational side of our retention programs, partnering with a cross-functional team to maintain process efficiency and campaign accuracy.
- Partner with finance and support business casing ensuring that we are delivering a return on investment.
- Develop the test approach for all owned retention optimisations inc. briefing A:B test designs with a clear hypothesis and objectives.
- Work closely with cross-functional teams, including Creative, Product and Tech, Production and Loyalty.
Who you are:
- Bachelor's degree in Marketing, Business, Economics or any other related fields; or equivalent related professional experience.
- At least 3-5 years’ experience in a CRM role, preferably in e-commerce and/or retention marketing space.
- Strong data driven, analytical thinker, with a proven ability to improve marketing effectiveness through data and insights.
- Experience delivering compelling customer centric campaigns, from creative brief through to campaign execution.
- Strong stakeholder management skills with the ability to influence stakeholders and drive delivery through a cross functional team.
- Demonstratable attention to detail in dealing with complex projects and time-sensitive initiatives.
- Experience working on incentive campaigns, with knowledge of business casing and program level reporting a plus.
- Proficient in the use of MS Office.
- Experience with Jira, Tableau, Salesforce Marketing Cloud or other communication tools are all a plus.
Accommodation requests
If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.
Segment Marketing (CRM) Senior Specialist employer: Expedia Group
Contact Detail:
Expedia Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Segment Marketing (CRM) Senior Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in CRM and retention marketing, especially within the travel industry. Understanding how companies like Expedia Group engage their customers can give you a competitive edge during interviews.
✨Tip Number 2
Network with professionals in the travel and marketing sectors. Attend industry events or webinars to connect with people who work at Expedia or similar companies. This can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in past roles. Be ready to discuss specific campaigns where your insights led to measurable improvements.
✨Tip Number 4
Research the tools mentioned in the job description, such as Salesforce Marketing Cloud and Tableau. Familiarity with these platforms can demonstrate your readiness to hit the ground running and contribute effectively from day one.
We think you need these skills to ace Segment Marketing (CRM) Senior Specialist
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Segment Marketing (CRM) Senior Specialist position. Understand the key responsibilities and required skills, so you can tailor your application accordingly.
Tailor Your CV: Customise your CV to highlight relevant experience in CRM and retention marketing. Emphasise your analytical skills and any successful campaigns you've managed, ensuring that your achievements align with the requirements outlined in the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for travel and your understanding of customer engagement. Use specific examples from your past experiences to demonstrate how you can contribute to Expedia Group's goals and values.
Highlight Cross-Functional Collaboration: In your application, mention any experience you have working with cross-functional teams. This is crucial for the role, so provide examples of how you've successfully collaborated with different departments to achieve common goals.
How to prepare for a job interview at Expedia Group
✨Know Your CRM Fundamentals
Make sure you have a solid understanding of CRM principles and practices. Be prepared to discuss your previous experiences in managing customer retention initiatives and how you've used data to drive marketing effectiveness.
✨Showcase Your Analytical Skills
Since the role requires strong analytical thinking, come ready with examples of how you've used data insights to improve campaign performance. Highlight any experience with tools like Tableau or Salesforce Marketing Cloud, as these will be beneficial.
✨Demonstrate Cross-Functional Collaboration
This position involves working closely with various teams. Prepare to share examples of how you've successfully collaborated with different departments, such as Creative, Product, and Analytics, to achieve common goals.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and attention to detail. Think of specific scenarios where you had to manage complex projects or time-sensitive initiatives, and be ready to explain your approach and outcomes.
