Marketing Analytics Manager at Expedia Group

What you'll do:

• Create processes and dashboards to monitor marketing performance, visualizing insights for stakeholders.
• Play a key role in defining our marketing attribution strategy in a complex B2B2C marketing environment.
• Highlight and deliver opportunities to improve top & bottom-line revenue through marketing projects and proactive optimisations.
• Automate campaign analytics to ensure the scalability of accurate insights to marketing managers.
• Perform statistical analysis to measure impact of new marketing initiatives on revenue, customer long-term value & campaign attribution, highlighting actionable growth opportunities.
• Evaluate revenue risks for new marketing initiatives, proposing solutions to overcome them.
• Build and manage relationships with stakeholders, whilst becoming a B2B marketing subject matter expert over time.

Experience and Qualifications:

• At least 5 years’ analytical experience in online travel, online retail, banking, or another data‑intensive commercial environment.
• Firm understanding of revenue drivers and commercial environment.
• Strong understanding of marketing attribution methodologies and web analytics tools.
• Excellent communication skills, with the ability to present complex analysis in a digestible format and guide stakeholders to data‑backed decisions.
• Good understanding of statistics with ability to apply to commercial problem solving.
• Ability to analyse large amounts of data, ideally experience with SQL, R or similar language, with demonstrated skills in understanding conversion drivers in an online environment.
• Strong SQL skills, with ability to write SQL from scratch, and good understanding of databases.
• Experience with data visualization tools (i.e. Tableau).

What you can expect:

• Ability to innovate and create something new in one of the fastest growing divisions in Expedia Group.
• International work environment, being part of a global team.
• Exposure to various levels of internal and external stakeholders.

Equal Opportunity: Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.