At a Glance
- Tasks: Lead media strategy and execution for top brands across multiple EMEA markets.
- Company: Join a dynamic team at Expedia Group, a leader in travel and media.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Collaborative environment focused on innovation and continuous improvement.
- Why this job: Make an impact by shaping media strategies that drive brand success.
- Qualifications: 4+ years in media roles with strong analytical and communication skills.
The predicted salary is between 55000 - 65000 £ per year.
EG Media & Sponsorships is seeking a media expert to join the Strategy & Integrated Planning & Agency Management team, owning the end-to-end media process in the UK, France, Sweden, Denmark and Norway for Expedia Group brands. In this role, you will act as the market media lead, overseeing media agency relationships and partnering closely with the in-house digital team to develop local strategies, plans, and executions that deliver against brand and business objectives. You are accountable for the effective delivery of all media activity in market.
You will brief the local media agency on campaign requirements and oversee the development of local market strategies, ensuring they are fully aligned with global media direction. A key part of the role is integrating the in-house digital team into the strategy and planning process so that activity across channels is cohesive, connected, and measured as one. You will be responsible for the flawless execution, optimisation, and reporting of media activity, and for representing your market in global workstreams.
As part of the Media & Sponsorships Strategy & Integrated Planning function, this role will work closely with the Sponsorship team to ensure media and sponsorship activity is fully integrated and maximises the reach and impact of the brand’s investment. You will also collaborate closely with the Strategy, Insight & Optimisation team to ensure that data, evidence, and experimentation sit at the heart of all plans, with clear measurement frameworks and learning agendas that drive continuous improvement.
- Agency partnership
- Own the day-to-day and strategic relationship with the local media agency, including senior leadership engagement.
- Set clear expectations on ways of working, escalation paths, and decision rights.
- Foster a high performance partnership that balances constructive challenge and collaboration, addressing performance issues proactively.
- Ensure the agency is engaged early and throughout the process so they can influence direction and are fully up to speed ahead of briefs.
- Define and agree KPIs with the agency aligned to the brand measurement framework, and hold them accountable for delivery, optimisation, and results.
- Accountable for management of agency invoices including accruals and management of non-working costs associated with the market.
- Integrated media strategy & planning
- Supervise the agency’s development of local market media strategies and detailed channel plans, ensuring they ladder into global media strategies.
- Coordinate in-house digital channel leads to input tactical recommendations into the local market media strategy and construct detailed channel plans that integrate with agency outputs.
- Ensure the in-house digital team is embedded in the agency strategy and planning process, initiating and supporting interactions as needed.
- Review and challenge media strategies to ensure they are insight led, evidence based, and effective.
- Manage the provision of specs and deliverables for agency-managed media channels.
- Market leadership & cross functional collaboration
- Act as the primary point of contact and “voice” of the market surfacing local opportunities, risks, and updates.
- Represent the market in relevant forums and working groups, involving channel specialists where appropriate.
- Work closely with the Sponsorships team to ensure media and sponsorship activity is fully integrated and maximises the impact of brand investment.
- Execution, measurement & optimisation
- Oversee the end-to-end media planning and activation process in-market, ensuring the agency delivers on time, on brief, and to agreed quality standards.
- Remove blockers and clarify priorities to keep delivery on track.
- Ensure robust measurement strategies and frameworks are built into all activity and consistently applied.
- Translate reporting into clear insights and actionable recommendations.
- Drive test and learn agendas in partnership with the agency and internal teams, ensuring learnings are shared across markets and embedded into future planning.
Experience And Qualifications
- 4+ years in a media related role within an agency or client team.
- Established understanding of media agency operations.
- Deep knowledge of media market dynamics and broad understanding of media channel capabilities.
- Excellent communication, analytical, and problem-solving abilities.
- Strong consultative and stakeholder management skills, with the ability to influence at all levels.
- Assertive with strong organisational skills with the ability to prioritise multiple assignments and drive them to completion.
Equal Opportunity
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
Senior Integrated Planning Specialist in London employer: Expedia Group
Expedia Group is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the heart of Greater London. With a strong focus on employee growth, you will have access to comprehensive benefits and competitive compensation, making it a rewarding place to advance your career while working on cutting-edge advertising technologies.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Integrated Planning Specialist in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Expedia Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Expedia Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Expedia Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Expedia Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Integrated Planning Specialist in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Expedia Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Expedia Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Expedia Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Expedia Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Expedia Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Expedia Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
