At a Glance
- Tasks: Create dashboards and analyse marketing performance to drive revenue growth.
- Company: Join Expedia Group, a leader in the travel industry with a global presence.
- Benefits: Innovative work environment, diverse team, and opportunities for professional growth.
- Other info: Be part of a dynamic team that values inclusivity and innovation.
- Why this job: Make a real impact in a fast-paced, data-driven marketing role.
- Qualifications: 5+ years in analytics, strong SQL skills, and a knack for storytelling with data.
The predicted salary is between 50000 - 70000 £ per year.
What you'll do:
- Create processes and dashboards to monitor marketing performance, visualising insights for stakeholders.
- Play a key role in defining our marketing attribution strategy in a complex B2B2C marketing environment.
- Highlight and deliver opportunities to improve top & bottom-line revenue through marketing projects and proactive optimisations.
- Automate campaign analytics to ensure the scalability of accurate insights to marketing managers.
- Perform statistical analysis to measure the impact of new marketing initiatives on revenue, customer long-term value & campaign attribution, highlighting actionable growth opportunities.
- Evaluate revenue risks for new marketing initiatives, proposing solutions to overcome them.
- Build and manage relationships with stakeholders, whilst becoming a B2B marketing subject matter expert over time.
Experience and Qualifications:
- At least 5 years’ analytical experience in online travel, online retail, banking, or another data‑intensive commercial environment.
- Firm understanding of revenue drivers and commercial environment.
- Strong understanding of marketing attribution methodologies and web analytics tools.
- Excellent communication skills, with the ability to present complex analysis in a digestible format and guide stakeholders to data‑backed decisions.
- Good understanding of statistics with the ability to apply to commercial problem solving.
- Ability to analyse large amounts of data, ideally experience with SQL, R or similar language, with demonstrated skills in understanding conversion drivers in an online environment.
- Strong SQL skills, with the ability to write SQL from scratch, and good understanding of databases.
- Experience with data visualisation tools (i.e. Tableau).
What you can expect:
- Ability to innovate and create something new in one of the fastest growing divisions in Expedia Group.
- International work environment, being part of a global team.
- Exposure to various levels of internal and external stakeholders.
Equal Opportunity Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Analytics Manager at Expedia Group in London
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We think you need these skills to ace Marketing Analytics Manager at Expedia Group in London
Some tips for your application 🫡
Show Off Your Projects:In the world of data science, your projects can speak volumes about your skills. Make sure to showcase a few key projects in your CV or portfolio, especially those that highlight your ability to work with data sets, build models, or use relevant tools like Python, R, or SQL. Don’t forget to include links to any GitHub repositories if applicable!
Quantify Your Achievements:Employers love numbers! When drafting your CV, highlight your achievements with quantifiable results. For instance, mention how your data analysis led to a certain percentage increase in efficiency or revenue at a previous job or project. These details can really make your application pop!
Craft a Tailored Cover Letter:For a full-time role at Expedia Group, your cover letter should reflect your passion for data science and your excitement about the specific projects or values of the company. Dive into why you’re a good fit, how your skills align with their needs, and any unique perspectives you can bring to the team.
Stand Out with Relevant Courses and Certifications:Although experience talks, relevant courses or certifications can be your ticket to impressing hiring managers at Expedia Group. Mention any standout courses you've completed that equipped you with essential skills, such as machine learning certifications or data visualisation courses. This shows your commitment to continuously developing your skills in the field!
How to prepare for a job interview at Expedia Group
✨Brush Up on Your Statistics
For a data science role, we need to seriously sharpen our statistics skills. Get ready to tackle technical questions on probability distributions, hypothesis testing, and regression analysis. These are often the bread and butter of data science interviews, so don't just skim over them!
✨Showcase Your Projects
Prepare a killer portfolio showcasing your data science projects. We should include details about the datasets used, the tools and techniques applied, and the impact of your findings. If we can walk them through a particularly challenging project or a cool visualisation that had real-world implications, it’ll really make us stand out!
✨Get Comfortable with Python and R
Most data science positions require us to be proficient in programming languages like Python and R. We should practice common libraries like pandas, NumPy, and scikit-learn, and be ready for live coding exercises or algorithm questions. Showing off our coding chops can really impress the interviewers at Expedia Group!
✨Prepare for Case Studies
Expect to encounter real-world case studies during the interview. We might be asked how we’d approach a data problem or analyse a dataset to extract insights. It's essential to think out loud and demonstrate our problem-solving process so that the interviewer can see our logical thinking in action.
