Manager, SEO Content & AI Search Optimization (SEM) in London

We’re hiring a Manager, SEO Content & AI Search Optimization (SEM) to sit within the SEM team and focus on optimizing the content used by AI‑powered search and ads – features that enhance query matching, dynamically optimize ad creatives, and refine landing page targeting for search campaigns. This is a high‑visibility individual contributor role partnering closely with SEM, SEO, Product & Tech, Analytics, and our external media partners.

In This Role, You Will

• Own the intersection of SEO content and AI‑powered SEM asset optimization.
• Evaluate how search and ad platforms use our landing page content to generate creative and select final URLs.
• Identify opportunities to improve messaging so it works for both SEO and SEM while remaining on‑brand and compliant.
• Partner with SEO and Product teams.
• Collaborate with SEO and AI search teams on testing and optimizing meta elements and on‑page content used by AI‑driven search and ad features.
• Help shape a shared experimentation roadmap across search snippets and landing pages to improve relevance and performance.
• Design and run structured experiments.
• Work with SEM Ops and Analytics to define hypotheses, design tests (A/B, multivariate), and build robust measurement frameworks for messaging and landing‑page strategies.
• Translate experiment results into clear recommendations and scalable playbooks.
• Represent Expedia Group with major search partners.
• Act as a primary SEM/SEO point of contact in product discussions with key search partners, providing structured feedback, feature requests, and requirements.
• Help evaluate and validate new AI capabilities that improve control, transparency, and reporting for large‑scale advertisers.
• Build reporting and decision support with Analytics.
• Partner with analytics and data engineering to design dashboards and reporting that track adoption and performance of AI‑powered search features and related tests.
• Use SQL to independently query large datasets and validate insights, and leverage Python to analyze large‑scale data and monitor changes in AI‑driven behavior over time.
• Drive documentation and cross‑functional alignment.
• Write clear, concise documentation: briefs, test plans, experiment read‑outs, operating guidelines, and FAQs that make complex AI behavior understandable to non‑experts.
• Lead recurring forums and working sessions with SEM, SEO, Product & Tech, Analytics, and external partners to align on roadmap, status, and decisions.
• Champion AI‑assisted workflows.
• Experiment with LLMs and AI agents to automate repetitive work (e.g., content audits, clustering, pattern detection, test ideation) and scale your impact.
• Share best practices and help the team adopt AI responsibly and effectively.

Experience And Qualifications

• Extensive experience in SEO.
• Deep experience in SEO (technical and/or content): title tags, meta descriptions, schema, internal linking, and how search engines evaluate landing pages.
• Comfortable collaborating on continuous testing and optimization of SEO content in partnership with product and engineering.
• SEM‑curious (or experienced).
• SEM experience is a plus, but not required – you’re excited to learn how search ads work (keywords, match types, Quality Score, landing page experience, bidding, etc.) and how AI‑powered search features are reshaping the landscape.
• Product‑minded, data‑driven IC.
• Experience as a product‑adjacent PM, growth/marketing PM, or similar IC operating at manager‑level scope – independently building and executing a roadmap across multiple stakeholders in marketing and product environments.
• Strong analytical skills with the ability to query and analyze data using SQL.
• Proven track record designing experiments and making decisions based on data, not anecdotes.
• Strong communicator and documenter.
• Able to translate complex technical and AI concepts into clear narratives for marketers, engineers, and leadership.
• Excellent written communication skills; you naturally create documentation that others rely on as a source of truth.
• AI/automation enthusiast.
• Hands‑on experience with generative AI tools and a strong interest in using or orchestrating AI agents to augment your work.

Equal Opportunity

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.