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- Tasks: Design engaging email campaigns for Expedia, Hotels.com, and Vrbo.
- Company: Join Expedia Group, a leader in global travel technology and marketing.
- Benefits: Enjoy travel perks, flexible work options, generous time-off, and career development resources.
- Why this job: Be part of a creative team shaping the future of travel with a focus on inclusivity.
- Qualifications: 6+ years in Email Design; strong portfolio showcasing brand identity and email campaigns.
- Other info: Recognised as a Best Place to Work by Glassdoor in 2024.
The predicted salary is between 36000 - 60000 £ per year.
Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.
Why Join Us?
To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.
We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey.
Email Designer
Expedia Group's Global Marketing Communications team is dedicated to developing effective global marketing across our brands. Within this organization, the Brand Marketing team is Expedia Group's centre of creative excellence, responsible for developing high-impact and culturally relevant creative for consumer content.
We are looking for an experienced Email Designer to join our studio team. In this role, you will work in a truly customer-focused organization and bring creativity, critical-thinking and attention to detail to our email communications across Expedia, Hotels.com and Vrbo.
Experience and Qualifications
- Email Design Expertise: A strong understanding of brand identity and how to maintain it across email communications. Portfolio should demonstrate this proficiency in applying global Brand Design Systems/Brand Identities across Email output. Proven track record of designing and developing successful email campaigns. Experience creating email templates and style guides. Experience with developing and editing high-volumes of module and email assets. Deep understanding and experience in executing against email design best practices, including responsive design, accessibility, and deliverability. Must have UX email experience, including experience in building/editing a components and modules library. Experience A/B testing email designs, interpreting the data to optimize performance. Knowledge of email marketing regulations (e.g., GDPR, CAN-SPAM).
- Technical Skills: Proficiency in design software; Figma (required), Adobe Creative Suite (required). Proficiency in email marketing platforms (e.g., Mailchimp, Salesforce Marketing Cloud, Marketo) and HTML/CSS preferred but not essential.
- CRM Knowledge: Familiarity with CRM systems (e.g., Salesforce, HubSpot) and their integration with email marketing platforms preferred but not essential. Understanding of customer segmentation and lifecycle marketing. Experience using data to personalize email content and improve campaign effectiveness. Knowledge of dynamic content and personalization techniques. Knowledge of web design principles and technologies.
- Creative and Strategic Thinking: Ability to translate marketing objectives into engaging email designs that drive conversions. Strong conceptual skills and a passion for creating visually appealing and effective email campaigns. Experience developing email strategies that align with overall marketing goals.
- Collaboration and Communication: Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams. Experience presenting email designs to stakeholders, in a confident and articulate manner. Familiarity with project management tools. Highly-organized. Can work flexibly and fluidly, build trust with others, see the big picture while keeping an eye on every detail, and not be fazed by working in a high-pressure environment.
- Education: Bachelor's or Master's in Design, Marketing, or a related field, or equivalent experience. 6+ years experience in Email Design.
Accommodation requests
If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.
Expedia Group's family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
Email Designer in City of London employer: Expedia Group
Contact Detail:
Expedia Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Designer in City of London
✨Tip Number 1
Familiarise yourself with the latest email design trends and best practices. This will not only enhance your portfolio but also show that you are up-to-date with industry standards, which is crucial for a role at a forward-thinking company like Expedia Group.
✨Tip Number 2
Network with professionals in the email marketing and design community. Attend relevant workshops or webinars to connect with others in the field, as personal recommendations can often lead to job opportunities.
✨Tip Number 3
Prepare to discuss your previous email campaigns in detail during interviews. Be ready to share specific metrics and outcomes from your designs, as this demonstrates your ability to drive results and optimise performance.
✨Tip Number 4
Showcase your understanding of customer segmentation and lifecycle marketing in your conversations. Being able to articulate how you can tailor email content to different audiences will set you apart from other candidates.
We think you need these skills to ace Email Designer in City of London
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and qualifications required for the Email Designer position. Tailor your application to highlight relevant experience in email design and marketing.
Showcase Your Portfolio: Include a link to your portfolio that demonstrates your email design expertise. Make sure it showcases your ability to maintain brand identity and includes examples of successful email campaigns you've designed.
Highlight Relevant Skills: In your CV and cover letter, emphasise your proficiency in design software like Figma and Adobe Creative Suite, as well as your experience with email marketing platforms. Mention any knowledge of A/B testing and email marketing regulations.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also conveys your passion for travel and creativity. Explain how your skills align with Expedia Group's values and how you can contribute to their marketing goals.
How to prepare for a job interview at Expedia Group
✨Showcase Your Email Design Portfolio
Make sure to bring a well-organised portfolio that highlights your best email design work. Focus on projects that demonstrate your understanding of brand identity and how you've successfully applied it across different campaigns.
✨Understand the Company’s Brand
Before the interview, research Expedia Group's brands and their marketing strategies. Familiarise yourself with their tone, style, and audience to show that you can align your designs with their vision.
✨Prepare for Technical Questions
Be ready to discuss your experience with design software like Figma and Adobe Creative Suite, as well as your knowledge of email marketing platforms. Brush up on best practices for responsive design and accessibility to impress your interviewers.
✨Demonstrate Collaboration Skills
Since the role involves working with cross-functional teams, prepare examples of how you've effectively collaborated in the past. Highlight your communication skills and any experience presenting designs to stakeholders.
