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For Companies At a Glance
- Tasks: Lead advertising strategies to engage and onboard new advertisers in the travel industry.
- Company: Join Expedia Group, a leader in global travel innovation and community.
- Benefits: Enjoy travel perks, flexible work, generous time-off, and comprehensive health benefits.
- Why this job: Shape the future of travel while making a real impact in a vibrant culture.
- Qualifications: 10+ years in advertising strategy with strong analytical and communication skills.
- Other info: Be part of an award-winning culture that celebrates diversity and inclusion.
The predicted salary is between 60000 - 84000 £ per year.
Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.
Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.
Key Responsibilities
- Advertiser Acquisition & Growth: Develop and execute strategies to identify, engage, and onboard new advertisers across key endemic verticals. Build scalable frameworks for advertiser growth and retention.
- Ad Supply Adoption Acceleration: Partner with commercial and product teams to increase ad product adoption among existing supply partners. Design clear commercial motions and simplify buying processes to drive usage and revenue growth.
- Non-Endemic Activation: Establish credibility with agencies and non-endemic advertisers to unlock multi-client opportunities. Create go-to-market strategies that position the platform as a trusted partner for new categories.
- Strategic Planning & Insights: Analyze market trends, competitive landscape, and performance data to inform strategy. Collaborate cross-functionally with Sales, Marketing, Product, and Partnerships to align initiatives.
- Leadership & Influence: Serve as a thought leader internally and externally, representing the company at industry events. Mentor and guide teams to deliver against strategic objectives.
Qualifications
- 10+ years of experience in advertising strategy, demand generation, or related fields.
- Proven track record in advertiser acquisition, agency engagement, and vertical expansion.
- Strong understanding of endemic travel categories and non-endemic advertising opportunities.
- Expertise in programmatic advertising, media planning, and commercial strategy.
- Exceptional analytical, communication, and stakeholder management skills.
The total cash range for this position in Austin is $207,500.00 to $290,500.00. Employees in this role have the potential to increase their pay up to $332,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.
If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
Director Strategy, Advertising Demand employer: Expedia Group
Contact Detail:
Expedia Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director Strategy, Advertising Demand
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will help you stand out as someone who truly fits into their team.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience in advertising strategy and demand generation makes you the perfect fit for the role. Keep it concise and impactful to grab their attention.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, you’ll find all the latest opportunities there, so keep checking back!
We think you need these skills to ace Director Strategy, Advertising Demand
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Director Strategy, Advertising Demand role. Highlight your experience in advertising strategy and demand generation, and show us how you can contribute to our mission of shaping the future of travel.
Showcase Your Achievements: We want to see your proven track record! Include specific examples of your successes in advertiser acquisition and agency engagement. Numbers speak volumes, so don’t shy away from sharing metrics that demonstrate your impact.
Be Authentic: Let your personality shine through in your application. We value an open culture where everyone belongs, so don’t hesitate to share what makes you unique and how your values align with ours at Expedia Group.
Apply Through Our Website: For the best chance of success, make sure to apply directly through our careers page. This way, your application will go straight to the right people who are excited to meet you and discuss how you can help us drive growth in advertising demand.
How to prepare for a job interview at Expedia Group
✨Know Your Stuff
Make sure you’re well-versed in advertising strategy and demand generation. Brush up on the latest trends in programmatic advertising and how they relate to the travel industry. Being able to discuss specific examples of your past successes will show that you’re not just knowledgeable, but also experienced.
✨Showcase Your Leadership Skills
As a Director, you’ll need to demonstrate your ability to lead and influence teams. Prepare examples of how you’ve mentored others or driven strategic initiatives in previous roles. This will help the interviewers see you as a thought leader who can inspire and guide their teams.
✨Understand Their Culture
Expedia Group values an open culture where differences are celebrated. Familiarise yourself with their values and think about how your own experiences align with them. During the interview, share how you’ve contributed to a positive team environment in the past.
✨Prepare for Cross-Functional Collaboration
You’ll be working closely with various teams like Sales, Marketing, and Product. Be ready to discuss how you’ve successfully collaborated across departments in the past. Highlight any frameworks or strategies you’ve developed that have led to successful partnerships.
