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- Tasks: Leverage data to drive marketing decisions and support partner engagement.
- Company: Join Expedia Group, a leader in global travel technology and innovation.
- Benefits: Enjoy travel perks, generous time-off, hybrid work options, and career development resources.
- Why this job: Make a real impact on millions of travellers while working in a vibrant, inclusive culture.
- Qualifications: 4+ years in data-focused roles with strong SQL and Python skills; marketing analytics experience is a plus.
- Other info: Recognised as a Best Place to Work by Glassdoor in 2024.
The predicted salary is between 36000 - 60000 £ per year.
Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.
Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.
The Traveler Business Team builds and drives growth for our global consumer businesses—Expedia, Hotels.com, and Vrbo. This division creates compelling and differentiated traveler value for each brand by setting the strategic vision, operating strategy, and plan. Responsibilities include investment allocation and prioritization, P&L accountability, and leading cross-functional teams across Expedia Group, who are all held accountable to a single scorecard.
The Supply Marketing team is a marketing powerhouse known for effective strategies and exceptional talent. We use insights to create impactful stories and influence partner behaviour, driving measurable success and a deeper connection to Expedia Group. Through collaboration and valuable propositions, we drive the growth of both our partners and Expedia Group. Growing Supply depth and quality is core to Expedia Group's strategy - we want travellers to trust they’ll find the perfect fit at a competitive rate.
As a member of the Hotel & Sales Analytics team, you will leverage data and analytics to help drive decisions related to both the acquisition of new partners and engagement of existing partners. You will ultimately impact millions of travellers around the world. We are looking for a passionate and experienced Data Scientist to provide valuable insights and decision-making support to Expedia’s Supply Marketing leadership while partnering with Analytics, Engineering, Brands, and Strategy & Transformation colleagues.
In this role, you will:
- Collaborate closely with stakeholders to define relevant KPIs and initiatives driving supply growth; translate business needs into analytical solutions, and align on project priorities.
- Build a comprehensive marketing data ecosystem in collaboration with data engineering teams; build robust and actionable self-service capabilities to be used by stakeholders, peers, and Expedia Group Leadership; build advanced analytics solutions and models to help define and measure causality.
- Advise stakeholders through clear communication and relevant insights, acting as a data-driven advisor to the business.
- Display a proactive mindset, strive for continuous process and structural improvement, and use critical thinking to propose innovative solutions.
Experience and qualifications:
- 4+ years of experience in a data-focused company environment (analytics, data science, consulting, etc.) and have an academic background in a quantitative or business discipline.
- 3+ years SQL and Python (or similar) coding experience, incl. applied experience on advanced statistical/predictive modelling projects; Marketing analytics projects a plus (MMM, MTA, Channel Incrementality, Segmentation, ...).
- 2+ years experience with data visualization tool; Tableau a plus.
- Knowledge on Marketing pixels and conversion APIs a plus; Knowledge on Digital Analytics/Web analytics a plus.
- Excellent business acumen, problem-solving, intellectual curiosity, and self-motivation skills.
- You thrive in a collaborative environment, have a passion for driving business impact and execution, and are a team player.
Accommodation requests: If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others. Expedia Group's family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability, or age.
Data Scientist II, Marketing Analytics employer: Expedia Group
Contact Detail:
Expedia Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Data Scientist II, Marketing Analytics
✨Tip Number 1
Familiarise yourself with the specific KPIs and initiatives that drive supply growth in the travel industry. Understanding these metrics will help you align your analytical solutions with the company's strategic goals, making you a more attractive candidate.
✨Tip Number 2
Showcase your experience with SQL and Python by preparing examples of past projects where you've applied advanced statistical or predictive modelling. Be ready to discuss how these skills can directly benefit the Supply Marketing team at Expedia Group.
✨Tip Number 3
Highlight your collaborative experiences in previous roles. Since this position requires working closely with various stakeholders, demonstrating your ability to communicate insights effectively and work as part of a team will set you apart.
✨Tip Number 4
Stay updated on the latest trends in marketing analytics, especially regarding digital analytics and conversion APIs. Showing your intellectual curiosity and passion for continuous learning will resonate well with the hiring team.
We think you need these skills to ace Data Scientist II, Marketing Analytics
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in data science, particularly in marketing analytics. Emphasise your skills in SQL, Python, and any experience with data visualisation tools like Tableau.
Craft a Compelling Cover Letter: In your cover letter, express your passion for travel and how your background aligns with Expedia Group's mission. Mention specific projects or experiences that demonstrate your ability to drive business impact through data.
Showcase Your Analytical Skills: Provide examples of past projects where you used data to influence decision-making. Highlight your experience with advanced statistical modelling and how it relates to marketing analytics.
Research the Company Culture: Familiarise yourself with Expedia Group's values and culture. In your application, reflect on how you embody these values and how you can contribute to their diverse and inclusive environment.
How to prepare for a job interview at Expedia Group
✨Understand the Role
Make sure you have a solid grasp of what a Data Scientist II in Marketing Analytics does. Familiarise yourself with the responsibilities mentioned in the job description, such as collaborating with stakeholders and building advanced analytics solutions.
✨Showcase Your Technical Skills
Be prepared to discuss your experience with SQL, Python, and data visualisation tools like Tableau. Have examples ready that demonstrate your proficiency in these areas, especially in relation to marketing analytics projects.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and critical thinking skills. Think of scenarios where you've had to use data to drive decisions or improve processes, and be ready to explain your thought process.
✨Emphasise Collaboration
Since the role involves working closely with various teams, highlight your teamwork experiences. Share examples of how you've successfully collaborated with others to achieve common goals, particularly in a data-driven environment.
