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- Tasks: Drive SME growth through innovative digital marketing campaigns and community engagement.
- Company: ExpectAI, a mission-driven tech company focused on empowering SMEs sustainably.
- Benefits: Join a fun, high-performance culture with a focus on personal and professional growth.
- Why this job: Make a real impact by helping SMEs thrive while promoting sustainability.
- Qualifications: 3-5 years in SaaS growth marketing with strong data-driven skills.
- Other info: Collaborate with a diverse team passionate about AI and making a difference.
The predicted salary is between 36000 - 60000 £ per year.
Growth Marketing Specialist (1:1 – SME Engagement)
At ExpectAI the AI backbone for small and medium businesses. We believe profit and impact should go hand in hand. With millions of SMEs contributing significantly to global emissions, Una, our agentic AI platform, enables businesses to do well by doing good.
Many small companies lack the time, capital, or expertise to act. Una becomes their “brain” – identifying high-impact opportunities, connecting them with solution providers, and unlocking funding and growth.
Una is powered by a proprietary knowledge graph that integrates billions of public data points and maps hundreds of profit-boosting, carbon-reducing actions. Una doesn’t just serve SMEs – it operates through an ecosystem of solution providers, lenders, advisors and enterprise partners to turn ambition into scalable, measurable action.
The Role
We’re seeking a world-class Growth Marketing Specialist to bring Una’s mission into the hands of thousands of SMEs.
This role is sales-driven growth at pace – owning digital acquisition, conversion and monetisation, while building the SME community and partner ecosystem.
You’ll craft campaigns that spark inbound demand, activate new users and amplify reach, all with razor-sharp storytelling, experiment-driven rigor and an AI-native mindset that leverages automation, insight, and agility.
Key Responsibilities
- Own Digital Acquisition – Drive SME signups, conversions and activations through targeted multi-channel campaigns
- AI-Native Mindset – Deeply fluent with AI tools, marketing automation and creative workflows; able to harness AI to accelerate campaign execution, testing and optimisation
- Pipeline Generation – Build consistent inbound lead flow ready for activation and upsell
- Conversion Optimisation – Continuously test and refine every stage of the funnel
- Data & Automation – Leverage CRM systems and analytics tools to measure attribution, refine targeting and scale performance
- Reporting & Insights – Own acquisition KPIs and communicate results with clear recommendations and next steps
- Community & Partner Growth – Work with SME associations, industry groups and partner networks to expand reach and credibility
What we are looking for
- 3 – 5 years in SaaS growth marketing, performance marketing, or digital acquisition, ideally within high‑velocity B2B or SME markets
- Proven ability to scale digital channels and drive measurable growth
- Deep understanding of CRM systems, marketing automation, and growth analytics
- Exceptional copywriting and storytelling skills that convert attention into action
- Highly data‑driven, commercially minded, and comfortable owning targets
- AI‑First Operator – fluent with modern AI tools and workflows, able to leverage automation and insight generation to drive efficiency and experimentation
- Hands‑on, agile, and highly data‑driven, with a test‑and‑learn mindset
- Passionate about AI, sustainability, and enabling SMEs to thrive profitably
Why ExpectAI?
At ExpectAI, we’re building a fun, open and high-performance culture that balances ambition with empathy, pace with integrity, and ownership with collective strength.
We care deeply about what we do but even more about how we do it. Our team is energized by purpose, driven by outcomes, and united by values that shape how we collaborate, grow, and lead.
Joining ExpectAI means joining a mission to build SME Superintelligence an ecosystem where AI helps millions of small businesses grow profitably while acting for the planet. You’ll work alongside people who combine commercial sharpness with genuine care and who believe that progress and integrity go hand in hand.
Our Core Values:
- 1. Stronger Together – We believe diverse perspectives across generations and backgrounds make us better. We operate as one team, leaning on each other’s strengths to go further, faster.
- 3. Act with Integrity – Trust is our foundation. We value transparency, reliability, and doing the right thing—even when no one is watching.
- 5. Sense of Urgency – We move with speed and intention—responding quickly to opportunities and challenges alike, always keeping impact and quality top of mind.
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Growth Marketing Specialist (1:1 – SME Engagement) employer: ExpectAI
Contact Detail:
ExpectAI Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Specialist (1:1 – SME Engagement)
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those who are already working with SMEs or in growth marketing. Attend events, webinars, and join online communities to make those valuable connections that could lead to job opportunities.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns, results, and any creative work you've done. This is your chance to demonstrate your storytelling abilities and how you can drive growth, just like we do at StudySmarter.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to companies you admire, like ExpectAI, and express your interest in their mission. A well-crafted message can go a long way in making a memorable impression.
✨Tip Number 4
Leverage social media to your advantage! Share insights, articles, and your thoughts on growth marketing and AI. Engaging with relevant content can help you build your personal brand and attract the attention of potential employers looking for someone with your passion and expertise.
We think you need these skills to ace Growth Marketing Specialist (1:1 – SME Engagement)
Some tips for your application 🫡
Show Your Passion for AI and SMEs: When you're writing your application, let your enthusiasm for AI and helping SMEs shine through. We want to see how you connect with our mission and how you can contribute to making a real impact.
Tailor Your Storytelling: Craft your application like a compelling story. Use your exceptional copywriting skills to highlight your experiences in growth marketing, focusing on how you've driven measurable results in previous roles. Make it engaging!
Be Data-Driven: We love numbers! In your application, mention specific metrics or KPIs you've achieved in past roles. Show us how you've used data to optimise campaigns and drive growth—this is key for the role!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can't wait to hear from you!
How to prepare for a job interview at ExpectAI
✨Know Your Stuff
Before the interview, dive deep into ExpectAI's mission and Una's capabilities. Understand how their AI platform helps SMEs thrive while being sustainable. This knowledge will not only impress your interviewers but also help you align your answers with their values.
✨Showcase Your Data Skills
Since the role is heavily data-driven, be prepared to discuss your experience with CRM systems, marketing automation, and growth analytics. Bring examples of how you've used data to drive decisions and optimise campaigns in your previous roles.
✨Craft Compelling Stories
ExpectAI values exceptional storytelling skills. Prepare a few anecdotes that highlight your ability to create engaging campaigns that convert. Think about how you can weave in your passion for AI and sustainability into these stories to resonate with their mission.
✨Emphasise Collaboration
Given their core value of 'Stronger Together', be ready to discuss how you've worked effectively in teams. Share experiences where you leaned on others' strengths or collaborated with diverse groups to achieve common goals, showcasing your team spirit and integrity.