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- Tasks: Lead account-based marketing strategies and drive growth through innovative campaigns.
- Company: Expana, a dynamic company in Greater London focused on B2B demand generation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Join a collaborative team and shape the future of marketing at Expana.
- Why this job: Make a real impact on company performance with your strategic vision and creativity.
- Qualifications: 5+ years in B2B demand generation and experience with enterprise-level ABM programs.
The predicted salary is between 60000 - 80000 £ per year.
Expana, located in Greater London, is seeking an experienced ABM Leader to shape strategies and drive measurable growth through account-based marketing. The ideal candidate will have over 5 years in B2B demand generation with a strong emphasis on running enterprise-level ABM programs.
Responsibilities include:
- Owning the account strategy
- Designing multi-channel campaigns
- Aligning Sales and SDR teams
This role offers a chance to significantly influence company performance through impactful campaigns and strategies.
Strategic ABM & Account Intelligence Leader employer: Expana
Contact Detail:
Expana Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Strategic ABM & Account Intelligence Leader
✨Tip Number 1
Network like a pro! Reach out to connections in the industry, especially those who work at Expana or similar companies. A friendly chat can open doors and give you insider info on what they’re really looking for.
✨Tip Number 2
Showcase your ABM expertise! Prepare a portfolio of your past campaigns and results. When you get the chance to chat with hiring managers, share specific examples of how you've driven growth through account-based marketing.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to Expana’s HR team or hiring managers via LinkedIn. Express your interest in the Strategic ABM & Account Intelligence Leader role and ask about potential opportunities.
✨Tip Number 4
Apply through our website! We make it easy for you to submit your application directly. Plus, it shows you’re genuinely interested in joining our team and helps us keep track of your application more efficiently.
We think you need these skills to ace Strategic ABM & Account Intelligence Leader
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Strategic ABM & Account Intelligence Leader. Highlight your experience in B2B demand generation and any successful enterprise-level ABM programmes you've run. We want to see how you can shape strategies that drive growth!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of how you've aligned Sales and SDR teams in the past and the impact it had on your campaigns. We love a good story!
Showcase Your Campaign Successes: In your application, don’t forget to mention any multi-channel campaigns you've designed. We’re looking for measurable growth, so include metrics or results that demonstrate your success. Numbers speak louder than words!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy – just a few clicks and you’re done!
How to prepare for a job interview at Expana
✨Know Your ABM Inside Out
Make sure you’re well-versed in account-based marketing principles and strategies. Brush up on your experience with enterprise-level ABM programs, as you'll want to showcase how you've driven measurable growth in previous roles.
✨Align with Sales and SDR Teams
Since this role involves aligning with Sales and SDR teams, be prepared to discuss how you've successfully collaborated with these departments in the past. Share specific examples of campaigns where this alignment led to significant results.
✨Showcase Multi-Channel Campaigns
Be ready to talk about the multi-channel campaigns you've designed and executed. Highlight the channels you used, the rationale behind your choices, and the outcomes achieved. This will demonstrate your strategic thinking and creativity.
✨Prepare for Impactful Questions
Expect questions that assess your ability to influence company performance through marketing strategies. Think about how you can articulate your vision for impactful campaigns and be ready to discuss metrics that matter in measuring success.