Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Design and deliver engaging email campaigns that convert prospects into loyal customers.
- Company: Join Expana, a leading provider of global commodity data and insights.
- Benefits: Enjoy remote work flexibility, competitive salary, and opportunities for professional growth.
- Why this job: Shape customer engagement strategies and make a real impact in a dynamic tech environment.
- Qualifications: 4+ years in B2B marketing with strong HubSpot expertise and excellent writing skills.
- Other info: Collaborative culture focused on creativity, innovation, and making a positive difference.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Join to apply for the Email & Lifecycle Marketing Manager role at Expana. Expana is a leading independent provider of global commodity data, forecasts and market intelligence for the food, consumer packaged goods (CPG) and capital goods industries. We deliver our data and insights through cloudâbased SaaS products, APIs and data feeds.
We are looking for a creative and performanceâdriven Email & Lifecycle Marketing Manager to help us build smarter, more engaging journeys across the customer lifecycle.
What You'll Do
- Design and deliver automated nurture flows and targeted campaigns that guide prospects from first click to loyal customer.
- Write and refine highâquality, onâbrand email content that resonates and converts.
- Own our HubSpot operationsâfrom segmentation and tagging to testing and reporting.
- Collaborate crossâfunctionally with demand generation, content and marketing teams to ensure messaging is consistent, timely and aligned with broader campaign goals.
- Track performance and continuously optimise based on open rates, clickâthroughs, conversions and engagement metrics.
- Champion compliance with GDPR, CANâSPAM and best practices in deliverability and list hygiene.
- Lead with excellence by establishing scalable processes and sharing best practices across teams and markets.
What You Bring
- 4+ years in B2B marketing, ideally in SaaS, DaaS or tech, with a strong focus on email and lifecycle marketing.
- Handsâon experience with marketing automationâHubSpot expertise is a must (certification a plus).
- A knack for building and managing complex nurture flows and lifecycle campaigns.
- Excellent writing, editing and proofreading skills with a sharp eye for detail.
- A collaborative spirit and experience working across fastâpaced, crossâfunctional teams.
You're Someone Who...
- Loves diving into data to uncover insights and drive smarter decisions.
- Balances creativity with structureâbringing fresh ideas while staying grounded in process and performance.
- Communicates clearly and proactively, with a bias for action and continuous improvement.
- Is excited by the opportunity to shape how we engage, convert and retain our customers.
Our Core Values at Expana
- Brilliance â Striving for excellence in everything we do, pushing the boundaries of creativity and innovation to deliver outstanding results.
- Connected â Believing in the power of collaboration and communication to create a supportive environment that drives success.
- Make a Difference â Committing to a positive impact in our industry and community through sustainability, social responsibility and value creation.
We value trust, transparency, creativity and ownership; our culture thrives on harmony, optimism and strategic skill.
Seniority level: MidâSenior level. Employment type: Fullâtime. Job function: Marketing and Sales. Industries: Technology, Information and Internet. Location: London, England, United Kingdom. Remote work available with occasional travel to offices.
It is important to mention that we cannot sponsor or provide any work visas to candidates in our locations and we will be conducting Right to Work checks during our hiring practices to ensure compliance with employment laws (EEO compliance).
Apply now and help us shape the future of customer engagement.
Lifecycle Marketing Manager in London employer: Expana
Contact Detail:
Expana Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Lifecycle Marketing Manager in London
â¨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and donât be shy about asking for introductions. We all know that sometimes itâs not just what you know, but who you know that can land you that dream job.
â¨Tip Number 2
Get your online presence sorted! Make sure your LinkedIn profile is up-to-date and showcases your skills in email and lifecycle marketing. We recommend sharing insights or articles related to the industry to position yourself as a thought leader.
â¨Tip Number 3
Prepare for interviews by practising common questions and scenarios specific to lifecycle marketing. We suggest doing mock interviews with friends or using online platforms to get comfortable with articulating your experience and ideas.
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand. Letâs make that connection!
We think you need these skills to ace Lifecycle Marketing Manager in London
Some tips for your application đŤĄ
Tailor Your Application: Make sure to customise your CV and cover letter for the Email & Lifecycle Marketing Manager role. Highlight your experience with HubSpot and any relevant campaigns you've managed, as this will show us you're the right fit for our team.
Show Off Your Writing Skills: Since you'll be crafting email content, it's crucial to demonstrate your writing prowess. Use clear, engaging language in your application to reflect the high-quality, on-brand content we value at Expana.
Highlight Your Data Savvy: We love candidates who can dive into data! Share examples of how you've used metrics to optimise campaigns in the past. This will help us see your analytical side and how you can drive smarter decisions.
Apply Through Our Website: Don't forget to submit your application through our website! Itâs the best way for us to receive your details and ensures youâre considered for the role. Plus, it shows youâre keen on joining our team!
How to prepare for a job interview at Expana
â¨Know Your HubSpot Inside Out
Since the role requires hands-on experience with HubSpot, make sure you brush up on your skills. Familiarise yourself with its features, especially around segmentation, tagging, and reporting. Be ready to discuss specific campaigns you've managed using HubSpot.
â¨Showcase Your Creative Side
Prepare examples of your previous email content that not only resonated with audiences but also drove conversions. Think about how you can demonstrate your ability to balance creativity with data-driven decisions during the interview.
â¨Understand the Customer Journey
Be ready to talk about how you design automated nurture flows and targeted campaigns. Highlight your understanding of guiding prospects from their first click to becoming loyal customers, and share any metrics that showcase your success in this area.
â¨Emphasise Collaboration Skills
This role involves working cross-functionally, so be prepared to discuss your experience collaborating with different teams. Share specific examples of how youâve worked with demand generation or content teams to ensure consistent messaging across campaigns.
