Head of Product Marketing in London

Are you prepared to explore the ever-changing landscape of global commodity prices, forecasts, and market intelligence? Expana is a leading independent provider of this data for the food, consumer packaged goods (CPG), and capital goods industries. We offer our data and insights through cloud-based SaaS products, as well as APIs and Data Feeds.

Expana is entering an exciting chapter with a new platform taking shape. We’re looking for a Head of Product Marketing (Senior IC) who can craft the narrative, define the strategy, and bring our story to life in the market. This is a senior individual contributor role for someone who thrives at the intersection of strategy, storytelling, and cross-functional influence. You’ll set the direction, build the frameworks, and partner closely with the CMO and leadership teams to ensure our platform lands with clarity, confidence, and impact.

If you’re energized by building something from the ground up and love owning the narrative end-to-end, this is your stage.

What You’ll Lead, Shape, And Elevate

• Strategic Narrative & Positioning: You’ll be the architect of how Expana shows up in the world.
• Own the overarching platform narrative across all products.
• Define and prioritise ICPs, building sharp value propositions for each.
• Create the messaging architecture that guides every channel and team.
• Approve flagship messaging and platform-level decks.
• Ensure consistency across every touchpoint—from sales to product to marketing.

Go‑To‑Market Leadership

• You’ll bring alignment, clarity, and direction to every major release.
• Align leadership and cross-functional teams on GTM strategy and success criteria.
• Shape product messaging and priorities that power sales enablement.
• Establish competitive positioning and the core sales narrative.
• Define ICPs and narrative direction for major content, campaigns, and industry reports.

Market Intelligence & Strategy

• You’ll turn insight into action and strategy into advantage.
• Translate win/loss insights into strategic recommendations.
• Define competitive positioning and areas of focus.
• Partner with product to articulate value vs. price positioning in-market.

Process, Operations & Excellence

• You’ll build the engine that powers product marketing at Expana.
• Define how the function operates and collaborates.
• Establish KPIs and frameworks for measurement.
• Use data to guide improvements and future campaigns.
• Determine where AI accelerates and enhances product marketing.
• Drive continuous improvement across all initiatives.

What You Bring

• 7–10+ years in product marketing, including 3–5 years in senior IC or strategic leadership roles.
• A proven ability to define product narratives and positioning for complex B2B/SaaS/DaaS platforms.
• Deep expertise in ICP definition, messaging architecture, and GTM strategy.
• Experience partnering with C-suite and cross-functional leaders.
• Strong storytelling, communication, and presentation skills.
• Strategic thinking paired with a bias for action.
• Experience in supply chain, commodities, or market intelligence is a bonus.
• A track record of driving alignment and influencing across organisations.

How Success Will Be Measured

• Clear, consistent adoption of the product narrative across all customer-facing teams.
• GTM execution that aligns with strategy and elevates our market presence.
• Sales team confidence in messaging, positioning, and competitive insights.
• Positive market perception and analyst feedback on our positioning.

Why This Role Matters

You won’t just define what we say, you’ll define how the market understands who we are. You’ll shape the story that drives our growth, influences our customers, and positions Expana as a category-defining platform. If you’re ready to build, influence, and lead with clarity and creativity, we’d love to meet you.

Our Core Values at Expana

• Brilliance: We strive for excellence in everything we do, pushing the boundaries of creativity and innovation to deliver outstanding results.
• Connected: We believe in collaboration and communication. By fostering strong relationships within our teams and with our partners, we create a supportive environment that drives success.
• Make a Difference: We are committed to making a positive impact in our industry and community. Our actions reflect our dedication to sustainability, social responsibility, and delivering value to our stakeholders.

Other values such as trust, transparency, creativity, and ownership define our brand and company culture. These qualities are what we seek in our teams as well. Your unique communication style and optimistic vision will inspire harmony with colleagues, customers, and business partners. Your commitment to excellence and strong relationship skills are also valued. Positive energy and strategic skills are key to succeeding at Expana. We value both individual success and collaboration, seeking dynamic team players who think outside the box. Everyone's development is integral to our collective success, so we foster and support each person’s strengths and talents.

In return for your hard work and dedication, we offer fantastic rewards. Please note that we operate with an agile working model, allowing for remote work and occasional travel to our offices. It is important to mention that we cannot sponsor or provide any work visas to any candidate in our locations and we will be conducting Right to Work checks during our hiring practices to ensure compliance with employment laws.