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- Tasks: Craft engaging email campaigns and optimise customer journeys using data-driven insights.
- Company: Expana, a leading provider of market intelligence in the food and CPG industries.
- Benefits: Remote work flexibility, collaborative culture, and opportunities for personal growth.
- Why this job: Shape customer engagement strategies and make a real impact in a dynamic environment.
- Qualifications: 4+ years in B2B marketing with expertise in HubSpot and email lifecycle management.
- Other info: Join a team that values creativity, collaboration, and continuous improvement.
The predicted salary is between 36000 - 60000 £ per year.
Are you prepared to explore the ever-changing landscape of global commodity prices, forecasts, and market intelligence? Expana is a leading independent provider of this data for the food, consumer packaged goods (CPG), and capital goods industries. We offer our data and insights through various cloud-based SaaS products, as well as APIs and Data Feeds. Join us in contributing to our continued success!
Ready to turn data into meaningful connections? We are looking for a creative and performance-driven Email & Lifecycle Marketing Manager to help us build smarter, more engaging journeys across the customer lifecycle. If you love crafting compelling campaigns, optimising workflows, and using insights to drive growth, we would love to meet you.
What you will do:
- You will be the go-to expert for email and nurture programs, working closely with our demand generation, content, and marketing teams to:
- Design and deliver automated nurture flows and targeted campaigns that guide prospects from first click to loyal customer.
- Write and refine high-quality, on-brand email content that resonates and converts.
- Own our HubSpot operations—from segmentation and tagging to testing and reporting.
- Collaborate cross-functionally to ensure messaging is consistent, timely, and aligned with broader campaign goals.
- Track performance and continuously optimise based on open rates, click-throughs, conversions, and engagement metrics.
- Champion compliance with GDPR, CAN-SPAM, and best practices in deliverability and list hygiene.
- Lead with excellence by establishing scalable processes and sharing best practices across teams and markets.
What you bring:
- 4+ years in B2B marketing (ideally in SaaS, DaaS, or tech), with a strong focus on email and lifecycle marketing.
- Hands-on experience with marketing automation—HubSpot expertise is a must (certification a plus).
- A knack for building and managing complex nurture flows and lifecycle campaigns.
- Excellent writing, editing, and proofreading skills with a sharp eye for detail.
- A collaborative spirit and experience working across fast-paced, cross-functional teams.
You are someone who:
- Loves diving into data to uncover insights and drive smarter decisions.
- Balances creativity with structure—bringing fresh ideas while staying grounded in process and performance.
- Communicates clearly and proactively, with a bias for action and continuous improvement.
- Is excited by the opportunity to shape how we engage, convert, and retain our customers.
We are a team that values curiosity, collaboration, and clarity. You will have the freedom to experiment, the support to grow, and the tools to make an impact. If you are looking to build something meaningful and measurable—we are ready when you are. Apply now and help us shape the future of customer engagement.
Our Core Values at Expana:
- Brilliance: We strive for excellence in everything we do, pushing the boundaries of creativity and innovation to deliver outstanding results.
- Connected: We believe in the power of collaboration and communication. By fostering strong relationships within our teams and with our partners, we create a supportive environment that drives success.
- Make a Difference: We are committed to making a positive impact in our industry and community. Our actions reflect our dedication to sustainability, social responsibility, and delivering value to our stakeholders.
Other values such as trust, transparency, creativity, and ownership define our brand and company culture. These qualities are what we seek in our teams as well. Your unique communication style and optimistic vision will inspire harmony with colleagues, customers, and business partners. Your commitment to excellence and strong relationship skills are also valued. Positive energy and strategic skills are key to succeeding at Expana. We value both individual success and collaboration, seeking dynamic team players who think outside the box. Everyone's development is integral to our collective success, so we foster and support each person's strengths and talents.
In return for your hard work and dedication, we offer fantastic rewards. Please note that we operate with an agile working model, allowing for remote work and occasional travel to our offices. It is important to mention that we cannot sponsor or provide any work visas to any candidate in our locations and we will be conducting Right to Work checks during our hiring practices to ensure compliance with employment laws.
Email & Lifecycle Marketing Manager in London employer: Expana
Contact Detail:
Expana Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email & Lifecycle Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend webinars, and join relevant groups. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best email campaigns and marketing strategies. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Be ready to discuss how your experience aligns with their goals, especially in crafting engaging customer journeys and optimising workflows.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team at Expana.
We think you need these skills to ace Email & Lifecycle Marketing Manager in London
Some tips for your application 🫡
Show Your Passion for Data: When writing your application, let us see your enthusiasm for data and how it drives your marketing strategies. Share specific examples of how you've used insights to create compelling campaigns that resonate with customers.
Tailor Your Content: Make sure your application reflects the job description. Highlight your experience with email and lifecycle marketing, especially your hands-on work with HubSpot. We want to see how your skills align with our needs!
Be Clear and Concise: Keep your writing clear and to the point. We appreciate a sharp eye for detail, so proofread your application to avoid any typos or errors. A polished application shows us you care about quality!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Expana
✨Know Your Stuff
Before the interview, dive deep into Expana's products and services. Familiarise yourself with their SaaS offerings and how they relate to email and lifecycle marketing. This will help you speak confidently about how your skills can contribute to their goals.
✨Showcase Your Creativity
Prepare examples of past campaigns you've crafted that drove engagement and conversions. Be ready to discuss your creative process and how you balance innovation with data-driven decisions. Expana values fresh ideas, so let your creativity shine!
✨Master HubSpot
Since HubSpot expertise is a must, brush up on your skills and be prepared to discuss specific features you've used. Share insights on how you've optimised workflows and nurtured leads through automated flows. This will demonstrate your hands-on experience and readiness for the role.
✨Emphasise Collaboration
Expana values teamwork, so highlight your experience working cross-functionally. Share stories of how you've collaborated with different teams to achieve common goals. This will show that you're not just a lone wolf but a team player who thrives in a collaborative environment.
