Lifecycle Marketing Manager

Join to apply for the Email & Lifecycle Marketing Manager role at Expana.

Expana is a leading independent provider of global commodity data, forecasts and market intelligence for the food, consumer packaged goods (CPG) and capital goods industries. We deliver our data and insights through cloud‑based SaaS products, APIs and data feeds.

We’re looking for a creative and performance‑driven Email & Lifecycle Marketing Manager to help us build smarter, more engaging journeys across the customer lifecycle.

What You’ll Do

• Design and deliver automated nurture flows and targeted campaigns that guide prospects from first click to loyal customer.
• Write and refine high‑quality, on‑brand email content that resonates and converts.
• Own our HubSpot operations—from segmentation and tagging to testing and reporting.
• Collaborate cross‑functionally with demand generation, content and marketing teams to ensure messaging is consistent, timely and aligned with broader campaign goals.
• Track performance and continuously optimise based on open rates, click‑throughs, conversions and engagement metrics.
• Champion compliance with GDPR, CAN‑SPAM and best practices in deliverability and list hygiene.
• Lead with excellence by establishing scalable processes and sharing best practices across teams and markets.

What You Bring

• 4+ years in B2B marketing, ideally in SaaS, DaaS or tech, with a strong focus on email and lifecycle marketing.
• Hands‑on experience with marketing automation—HubSpot expertise is a must (certification a plus).
• A knack for building and managing complex nurture flows and lifecycle campaigns.
• Excellent writing, editing and proofreading skills with a sharp eye for detail.
• A collaborative spirit and experience working across fast‑paced, cross‑functional teams.

You’re Someone Who…

• Loves diving into data to uncover insights and drive smarter decisions.
• Balances creativity with structure—bringing fresh ideas while staying grounded in process and performance.
• Communicates clearly and proactively, with a bias for action and continuous improvement.
• Is excited by the opportunity to shape how we engage, convert and retain our customers.

Our Core Values at Expana

• Brilliance – Striving for excellence in everything we do, pushing the boundaries of creativity and innovation to deliver outstanding results.
• Connected – Believing in the power of collaboration and communication to create a supportive environment that drives success.
• Make a Difference – Committing to a positive impact in our industry and community through sustainability, social responsibility and value creation.
• We value trust, transparency, creativity and ownership; our culture thrives on harmony, optimism and strategic skill.

Seniority level: Mid‑Senior level. Employment type: Full‑time. Job function: Marketing and Sales. Industries: Technology, Information and Internet.

Location: London, England, United Kingdom. Remote work available with occasional travel to offices.

It is important to mention that we cannot sponsor or provide any work visas to candidates in our locations and we will be conducting Right to Work checks during our hiring practices to ensure compliance with employment laws (EEO compliance).

Apply now and help us shape the future of customer engagement.

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