Email & Lifecycle Marketing Manager

Are you prepared to explore the ever-changing landscape of global commodity prices, forecasts, and market intelligence? Expana is a leading independent provider of this data for the food, consumer packaged goods (CPG), and capital goods industries. We offer our data and insights through various cloud-based SaaS products, as well as APIs and Data Feeds. Join us in contributing to our continued success! Ready to turn data into meaningful connections? We’re looking for a creative and performance-driven Email & Lifecycle Marketing Manager to help us build smarter, more engaging journeys across the customer lifecycle. If you love crafting compelling campaigns, optimising workflows, and using insights to drive growth, we’d love to meet you.

What you’ll do

• You’ll be the go-to expert for email and nurture programs, working closely with our demand generation, content, and marketing teams to:
• Design and deliver automated nurture flows and targeted campaigns that guide prospects from first click to loyal customer.
• Write and refine high-quality, on-brand email content that resonates and converts.
• Own our HubSpot operations—from segmentation and tagging to testing and reporting.
• Collaborate cross-functionally to ensure messaging is consistent, timely, and aligned with broader campaign goals.
• Track performance and continuously optimise based on open rates, click-throughs, conversions, and engagement metrics.
• Champion compliance with GDPR, CAN-SPAM, and best practices in deliverability and list hygiene.
• Lead with excellence by establishing scalable processes and sharing best practices across teams and markets.

What you bring

• 4+ years in B2B marketing (ideally in SaaS, DaaS, or tech), with a strong focus on email and lifecycle marketing.
• Hands‑on experience with marketing automation—HubSpot expertise is a must (certification a plus).
• A knack for building and managing complex nurture flows and lifecycle campaigns.
• Excellent writing, editing, and proofreading skills with a sharp eye for detail.
• A collaborative spirit and experience working across fast‑paced, cross‑functional teams.

You’re someone who…

• Loves diving into data to uncover insights and drive smarter decisions.
• Balances creativity with structure—bringing fresh ideas while staying grounded in process and performance.
• Communicates clearly and proactively, with a bias for action and continuous improvement.
• Is excited by the opportunity to shape how we engage, convert, and retain our customers.

We’re a team that values curiosity, collaboration, and clarity. You’ll have the freedom to experiment, the support to grow, and the tools to make an impact. If you’re looking to build something meaningful and measurable—we’re ready when you are. Apply now and help us shape the future of customer engagement.

Our Core Values at Expana

At Expana, we take great pride in our core values, which guide our actions and shape our culture:

• Brilliance: We strive for excellence in everything we do, pushing the boundaries of creativity and innovation to deliver outstanding results.
• Connected: We believe in the power of collaboration and communication. By fostering strong relationships within our teams and with our partners, we create a supportive environment that drives success.
• Make a Difference: We are committed to making a positive impact in our industry and community. Our actions reflect our dedication to sustainability, social responsibility, and delivering value to our stakeholders.

Other values such as trust, transparency, creativity, and ownership define our brand and company culture. These qualities are what we seek in our teams as well. Your unique communication style and optimistic vision will inspire harmony with colleagues, customers, and business partners. Your commitment to excellence and strong relationship skills are also valued. Positive energy and strategic skills are key to succeeding at Expana. We value both individual success and collaboration, seeking dynamic team players who think outside the box. Everyone's development is integral to our collective success, so we foster and support each person’s strengths and talents. In return for your hard work and dedication, we offer fantastic rewards.

Please note that we operate with an agile working model, allowing for remote work and occasional travel to our offices. It is important to mention that we cannot sponsor or provide any work visas to any candidate in our locations and we will be conducting Right to Work checks during our hiring practices to ensure compliance with employment laws.