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- Tasks: Manage client digital communications, including social media, blogs, and email newsletters.
- Company: Join EXP, an award-winning brand and digital consultancy with diverse clients.
- Benefits: Enjoy flexible working options and a competitive salary of £25,000 pro-rata.
- Why this job: Perfect for creative minds wanting to make an impact in digital marketing.
- Qualifications: Experience in social media management, content creation, and strong writing skills required.
- Other info: This is a part-time maternity cover role for 6 months, based in Lancaster.
The predicted salary is between 15000 - 25000 £ per year.
We are EXP – an award-winning brand and digital consultancy. We’re looking for a marketing executive (maternity cover) to join our growing team. Over the past 10 years we’ve delivered brand identities, campaigns, and websites to clients big and small including Lancaster University, James Cropper PLC, Connect 2 Cleanrooms, Royal Westmoreland Barbados, Mazuma, and Lincrusta to name a few.
The Role
This role is perfect for someone creative and analytical. As a marketing executive, you'll be managing client digital comms including social media channels, blogs, and email newsletters by producing and publishing content. You’ll work with clients to plan and develop content that aligns with strategic goals. The content will need to be engaging and use the brand's tone of voice. Day-to-day responsibilities will include planning and scheduling content, engaging with online communities, and sharing your success with monthly client reports to detail results.
Responsibilities
- Social Media Management
- Oversee the daily management of client social media channels (Facebook, Instagram, LinkedIn, X, TikTok), ensuring consistency in brand voice, tone, and messaging.
- Schedule posts, manage content calendars, and track social media trends.
- Write and post engaging content for client brands, ensuring it resonates with target audiences while adhering to the brand guidelines and content strategy.
- Work with designers to produce eye-catching and engaging graphics.
- Engage with followers, respond to comments, and build a vibrant online community.
- Blogs & Email Marketing
- Collaborate with clients to understand their strategic goals and write compelling blog content.
- Ensure blog posts are aligned with SEO best practices and help drive traffic to client websites.
- Post completed blogs on client websites and ensure the content is optimised for performance.
- Produce email marketing newsletters and send them to distribution lists.
- Analysis & Reporting
- Monitor and analyse the performance of marketing campaigns, including social media, blogs, email marketing, and other online initiatives.
- Provide reports on the effectiveness of campaigns, identifying areas for improvement and recommending optimisations.
- Regularly assess and refine strategies based on performance data and client feedback.
- Research
- Conduct research on behalf of clients to understand trends, opportunities, challenges, and barriers.
- Make proactive suggestions as to how content could be improved, giving examples of experience and success stories in the industry.
- Keep an eye on industry trends and changes to make sure clients are informed and up-to-date.
The Ideal Candidate
The ideal candidate will love getting involved in projects to develop content and analyse campaign results. You’ll be working with our team to build on strategic ideas and collaborate with our designers to produce assets that fit the brief. You’ll be client-facing, so management of time and the ability to handle the good and bad is a must.
Must Haves
- Experience in social media management, blog writing, and content creation.
- Excellent writing skills with the ability to craft engaging, clear, and persuasive copy.
- Proficient in content management systems (WordPress), social media scheduling tools, and email marketing platforms (Mailchimp, Campaign Monitor). Hubspot would be a bonus too.
- Strong analytical skills, with experience using tools such as Google Analytics, Facebook Insights, etc.
- Ability to work independently, manage time effectively, and meet deadlines.
- Knowledge of SEO principles and best practices is a plus.
- A proactive attitude and a creative approach to problem-solving.
- Excellent organisation and planning skills with the ability to work on a number of projects simultaneously.
Hours: The role is part-time at 0.6 (22.5 hours per week). This could be worked as 3 full days (7.5 hours per day) or spread over 4 or 5 days.
Salary: £25,000 per annum pro-rata (open to negotiation for the right candidate).
Office Location: Storey House, White Cross Business Park, Lancaster, LA1 4XQ. Flexible working available from day one. This post is maternity cover for an anticipated period of 6 months. Applicants must have the right to work in the UK. International applicants will not be shortlisted for this role.
Digital Marketing Executive (Maternity Cover) employer: EXP – Brand & Digital Consultancy
Contact Detail:
EXP – Brand & Digital Consultancy Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive (Maternity Cover)
✨Tip Number 1
Familiarise yourself with the brands and clients EXP has worked with, such as Lancaster University and James Cropper PLC. Understanding their tone of voice and marketing strategies will help you tailor your approach during interviews.
✨Tip Number 2
Showcase your experience in social media management by preparing a portfolio of successful campaigns you've run. Highlight specific metrics that demonstrate your impact, as this will resonate well with the hiring team.
✨Tip Number 3
Stay updated on the latest digital marketing trends and tools, especially those related to SEO and content management systems like WordPress. Mentioning recent developments or tools you've used can set you apart from other candidates.
✨Tip Number 4
Prepare to discuss how you handle client feedback and adapt strategies based on performance data. Providing examples of past experiences where you've successfully navigated challenges will demonstrate your problem-solving skills.
We think you need these skills to ace Digital Marketing Executive (Maternity Cover)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in social media management and content creation. Use keywords from the job description to demonstrate that you meet the requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the brand's tone of voice. Mention specific examples of past successes in similar roles to illustrate your capabilities.
Showcase Your Analytical Skills: In your application, emphasise your experience with analytics tools like Google Analytics and how you've used data to improve marketing campaigns. This will show that you can provide valuable insights and recommendations.
Highlight Your Creativity: Since the role requires a creative approach, include examples of engaging content you've created in the past. Whether it's social media posts, blogs, or email newsletters, demonstrate your ability to produce captivating material.
How to prepare for a job interview at EXP – Brand & Digital Consultancy
✨Showcase Your Creativity
As a Digital Marketing Executive, creativity is key. Prepare examples of past campaigns or content you've created that demonstrate your ability to engage audiences. Be ready to discuss how you can bring fresh ideas to the table.
✨Know Your Analytics
Familiarise yourself with tools like Google Analytics and Facebook Insights. Be prepared to discuss how you've used data to inform your marketing strategies in the past and how you plan to measure success in this role.
✨Understand the Brand's Voice
Research EXP and their clients to understand their brand voice and tone. During the interview, be ready to explain how you would adapt your writing style to fit different brands while maintaining consistency across channels.
✨Prepare for Client Interaction
Since this role is client-facing, think about how you would handle both positive and negative feedback. Prepare examples of how you've successfully managed client relationships in the past, showcasing your communication and problem-solving skills.
