Sports - Analytics Manager

EXL (NASDAQ: EXLS) is a global analytics and digital solutions company that partners with clients to improve business outcomes and unlock growth. Bringing together domain expertise with robust data, powerful analytics, cloud and AI to create agile, scalable solutions and execute complex operations for the world’s leading corporations. EXL was founded on the core values of innovation, collaboration, excellence, integrity and respect creating value from data to ensure faster decision-making and transforming operating models. Key industries include Insurance, Healthcare, Banking and Financial Services, Media, and Retail among others. Headquartered in New York, our team is over 55,000 strong, with more than 50 offices spanning six continents.

Role Title: Analytics Manager

Location: London, United Kingdom (Flexible hybrid working) / Fully Remote within the United Kingdom

Employment Type: Permanent

Summary of the role: As an international analyst, you’ll play a pivotal role in shaping our sports league’s global presence. You’ll collaborate with cross-functional teams, analyze market dynamics, and interact with marketing and business stakeholders to drive growth and engagement across international markets. If you’re passionate about sports, have a knack for strategic thinking, and thrive in a dynamic environment, this role is tailor-made for you!

As part of your duties, you will be responsible for:

• Hands-on Analytics: Ability to query in SQL, see a problem or question and develop a plan for analysis that adequately answers the question, summarise data insights in a business-friendly way that is easy for stakeholders and executives to understand, summarise large data outputs into key takeaways, assist in UAT of database changes & updates, enable data teams in RCA of issues & bugs.
• Activation and Enablement: Evaluate 1:1 marketing campaign data needs and own data enablement for seamless campaign execution with defined test/control and success criteria, evaluate 1:1 audience needs and opportunities for segmentation to drive and deepen fan engagement.
• Performance Tracking and Optimization: Monitor the effectiveness of GTM strategies using relevant KPIs and attribution frameworks, periodically assess performance against fanbase growth goals, provide regular reports to senior leadership on international market performance, regularly attend and provide input during strategy discussions with stakeholders, ability to work closely with those at the VP level.
• Cross-Functional Collaboration: Work closely with marketing, the international team, legal team, and other stakeholders to align strategies and execution, foster a collaborative environment that encourages knowledge sharing and innovation, collaborate with data engineering on business requirements, interact with third parties on data needs and definitions, collaborate with regional teams to create a data analytics and segmentation plan that supports their GTM strategies for specific markets, define clear objectives, KPIs, and success metrics for each plan, develop audience segments, marketing initiatives tailored to local nuances.

Qualifications and experience we consider to be essential for the role:

• Bachelor’s degree in Business, Marketing, Sports Management, Economics, Analytics, or a related field.
• 3+ years in SQL, Python or other relevant coding experience.
• 5+ years in stakeholder management experience.
• Strong analytical skills and ability to interpret data to drive decision-making.

Skills and Personal attributes we would like to have:

• Excellent communication abilities.
• Consent and/or identity resolution knowledge.
• Passion for sports and understanding of global fan cultures.
• Experience in marketing analytics or GTM analytics.

As part of a leading global analytics and digital solutions company, you can look forward to a competitive salary with a generous bonus, private healthcare, critical illness life assurance at 4 x your annual salary, income protection insurance, and a rewarding pension. EXL provides everyday financial well-being solutions, such as cash back cards, in which you can earn cashback while enjoying discounts, promotions, and offers from top retailers. We also offer a Cycle Scheme where you can save money on bikes and cycling accessories. At EXL, we are committed to providing our employees with the tools and resources they need to succeed and excel in their careers. We offer a wide range of professional and personal development opportunities. We also support a range of learning initiatives that allow our employees to build on their existing skills and knowledge. From online courses to seminars and workshops, our employees have the opportunity to enhance their skills and stay up to date with the latest trends and technologies.

As an Equal Opportunity Employer, EXL is committed to diversity. Our company does not discriminate based on race, religion, colour, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, age, or disability status. EXL employees are eligible to purchase stock as part of our Employee Stock Purchase Plan (ESPP). At EXL, we offer a flexible hybrid working model that allows employees to live a balanced, healthy lifestyle while strengthening our culture of collaboration. To be considered for this role, you must already be eligible to work in the United Kingdom.