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- Tasks: Lead a dynamic marketing team to create innovative strategies and execute exciting projects.
- Company: Join EXHEAT Group, a leader in industrial heating technology with a focus on renewables.
- Benefits: Enjoy a company pension, early finishes on Fridays, and a cycle to work scheme.
- Why this job: Make a real impact in the energy sector while working on creative marketing initiatives.
- Qualifications: Experience in marketing, engineering background preferred, and strong copywriting skills.
- Other info: Collaborative environment with opportunities for international travel and career growth.
The predicted salary is between 36000 - 60000 £ per year.
EXHEAT Group is seeking an experienced marketeer with a proven track record of strategic planning. As an international group of technical engineering businesses in industrial heating technology, control systems and services, the business has a fast growing range of applications in process electrification, renewable technologies, thermal storage and mobility/transport, while maintaining a strong supply to the traditional energy mix. The role will execute the marketing plan through marketing projects internal and external, including digital, traditional print and organised events.
Responsibilities
- Lead a Marketing team - spearheading the development of marketing strategy, planning and execution of projects including web design and development, CRM and reporting.
- Collaborate with EXHEAT Group company management teams to develop/pitch plans to reimagine the corporate identity of the business, refocusing the position in the industry to process electrification and renewables technologies.
- Work closely with cross-functional teams (including Sales, Engineering and R&D), conceptualising/designing creative content to promote product launches and other sales initiatives for both digital and traditional marketing channels.
- Conduct research on market trends, brand audiences and competitors, customer experiences and feedback and end-to-end consumer journey.
- Help identify campaign goals, establish metrics/KPIs, and continuously assess/report the performance of all digital marketing campaigns against goals/benchmarks.
- Coordinate the copywriting of technical articles and white papers on targeted applications and industries with engineering teams to produce content for web and presentation material.
- Prepare marketing reports monthly, identifying areas for improvement and proposing marketing and communication strategies, analysing web traffic and search engines.
- Brief team members on project objectives, then monitor and drive projects for timely delivery.
- Identify resources required (internal and external manpower, budget, etc.) to support project demands.
- Content management, liaising with relevant department heads to maintain up-to-date revisions and control of published documents.
- Maintain all social media and websites with regular news updates from within the businesses.
- International travel may be required.
Qualifications / Key Skills
- Organisation and planning.
- Experience from an engineering or manufacturing background advantageous.
- Experience in creative projects and web development projects.
- Degree or suitable level of industry experience.
- Copywriting technical documents.
- Good understanding of SEO.
Key Interfaces
- All group company management teams.
- CEO & Group Directors: Reporting and presenting the ongoing management of projects and activities within the department.
- Sales: Working with group businesses sales departments to understand market trends, support in producing content, campaigns and literature for communicating product information and developments to customers.
- Research & Development: Working closely with R&D on all creative aspects of content produced including campaigns and supporting sales efforts.
- QC/QC: Supporting QA on maintaining document control of technical information that is communicated in all digital and print literature.
- IT: Liaising with IT on all technical support.
- Accounts: Support budgeting and overhead planning.
- Sub-Contractors and Vendors: Communicating with suppliers.
Benefits
- Company pension.
- Early finish on Friday.
- Cycle to work scheme.
- On-site parking.
- Sick pay.
- Tea, coffee, milk and fresh fruit provided.
Marketing Manager in Watton employer: Exheat
Contact Detail:
Exheat Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in Watton
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing projects, especially those related to digital campaigns or creative content. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Tailor your approach! When you find a role that excites you, customise your pitch to align with the company’s goals and values. Show them how your experience in strategic planning and project execution can help them thrive in the renewable technologies space.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for talented marketeers like you. Plus, it’s a great way to ensure your application gets seen by the right people.
We think you need these skills to ace Marketing Manager in Watton
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in strategic planning and any relevant projects you've led. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about marketing in the engineering sector and how you can contribute to our mission at EXHEAT Group. Keep it engaging and personal!
Showcase Your Creative Side: Since this role involves creative projects, don’t hesitate to include examples of your previous work. Whether it's web design or content creation, we love seeing how you think outside the box!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Exheat
✨Know Your Marketing Strategy
Before the interview, brush up on your knowledge of marketing strategies, especially in the context of process electrification and renewable technologies. Be ready to discuss how you would develop and execute a marketing plan that aligns with EXHEAT Group's goals.
✨Showcase Your Collaborative Spirit
This role involves working closely with various teams like Sales, Engineering, and R&D. Prepare examples of past experiences where you successfully collaborated across departments to achieve a common goal. Highlight your ability to communicate effectively and drive projects forward.
✨Demonstrate Your Analytical Skills
EXHEAT Group values data-driven decision-making. Be prepared to discuss how you've used metrics and KPIs to assess the performance of marketing campaigns in the past. Bring specific examples of how you identified areas for improvement and implemented changes based on your analysis.
✨Prepare for Technical Discussions
Given the engineering background of the company, it’s beneficial to understand some technical aspects related to their products. Familiarise yourself with basic concepts in industrial heating technology and be ready to discuss how you can translate complex technical information into engaging marketing content.
