At a Glance
- Tasks: Lead a dynamic marketing team and execute innovative strategies across digital and traditional channels.
- Company: Join EXHEAT Group, a leader in industrial heating technology and renewable solutions.
- Benefits: Enjoy a company pension, early finishes on Fridays, and a cycle to work scheme.
- Other info: Collaborate with cross-functional teams and enjoy opportunities for international travel.
- Why this job: Make a real impact in the renewable energy sector while developing your marketing skills.
- Qualifications: Experience in marketing, creative projects, and a good understanding of SEO is essential.
The predicted salary is between 45000 - 55000 £ per year.
EXHEAT Group is seeking an experienced marketeer with a proven track record of strategic planning. As an international group of technical engineering businesses in industrial heating technology, control systems and services, the business has a fast-growing range of applications in process electrification, renewable technologies, thermal storage and mobility/transport, whilst still maintaining a strong supply to the traditional energy mix. The role will execute the marketing plan through marketing projects internal and external, including digital, traditional print and organised events.
Principal Duties / Responsibilities
- Lead a Marketing team - spearheading the development of marketing strategy, planning and execution of projects including web design and development, CRM and reporting.
- Collaborate with EXHEAT Group company management teams to develop/pitch plans to reimagine the corporate identity of the business, refocusing the position in the industry to process electrification and renewables technologies.
- Work closely with cross-functional teams (including Sales, Engineering and R&D), conceptualising/designing creative content to promote product launches and other sales initiatives for both digital/traditional marketing channels.
- Conduct research on market trends, brand audiences and competitors, customer experiences and feedback and end-to-end consumer journey.
- Help to identify campaign goals, establish metrics/KPIs, and continuously assess/report the performance of all digital marketing campaigns against goals/benchmarks.
- Coordinate the copywriting of technical articles and white papers on targeted applications and industries with engineering teams to produce content for both web and presentation material.
- Prepare marketing reports monthly, identifying areas for improvement and proposing marketing and communication strategies, analysing web traffic and search engines.
- Brief team members on project objectives, then monitoring/driving projects for timely delivery.
- Identify resources required (internal and external manpower, budget, etc) to support project demands.
- Content management, liaising with relevant department heads to maintain up-to-date revisions and control of published documents.
- Maintain all social media and websites with regular news updates from within the businesses.
- International travel will be required.
The Employee shall devote the whole of his/her time, attention and skill to his/her duties hereunder and in addition such other duties as may from time to time be reasonably required of him/her for the proper and efficient running of the Employer’s business.
Key Skills
- Organisation and planning.
- Experience from an engineering or manufacturing background advantageous.
- Experience in Creative projects and web development projects.
- Degree or suitable level of industry experience.
- Copywriting technical documents.
- Good understanding of SEO.
Key Interfaces
- All group company management teams.
- CEO & Group Directors: Reporting and presenting the ongoing management of projects and activities within the department.
- Sales: Working with all group businesses sales departments to understand market trends, support in producing content, campaigns and literature for communicating product information and developments to customers.
- Research & Development: Working closely with R&D on all creative aspects of content produced including campaigns and supporting sales efforts.
- QC/QC: Supporting QC/QA on maintaining document control of technical information that is communicated in all digital and print literature.
- IT: Liaising with IT on all technical support.
- Accounts: Support annually the departmental budgeting and overhead.
- Sub-Contractors and Vendors: Communicating with suppliers.
Benefits
- Company pension.
- Early finish on Friday.
- Cycle to work scheme.
- On-site parking.
- Sick pay.
- Tea, coffee, milk and fresh fruit provided.
Schedule
Monday to Friday.
Marketing Manager employer: Exheat
EXHEAT Group is an exceptional employer that fosters a dynamic work culture, encouraging innovation and collaboration among its employees. With a strong focus on employee growth, the company offers opportunities for professional development and international travel, all while providing attractive benefits such as a company pension, early finishes on Fridays, and a supportive environment with amenities like fresh fruit and beverages. Join us in shaping the future of industrial heating technology and renewable energy solutions in a role that promises both challenge and reward.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing projects, especially those related to digital and traditional channels. This will give you an edge when discussing your experience during interviews.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and think of ways you could contribute to their goals. This shows you're genuinely interested and ready to hit the ground running!
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals like you. Plus, it’s a great way to ensure your application gets seen by the right people.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in strategic planning and any relevant projects you've led. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about marketing in the engineering sector and how you can contribute to our mission at EXHEAT Group. Keep it engaging and personal.
Showcase Your Creative Side:Since this role involves creative projects, don’t hesitate to include examples of your previous work. Whether it's web design or content creation, we love seeing how you think outside the box!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Exheat
✨Know Your Marketing Strategy
Before the interview, brush up on your knowledge of marketing strategies, especially in the context of process electrification and renewable technologies. Be ready to discuss how you would lead a marketing team and execute a marketing plan that aligns with EXHEAT Group's goals.
✨Showcase Your Creative Side
Prepare examples of past creative projects you've led, particularly those involving web design or digital marketing. Highlight how you collaborated with cross-functional teams to produce engaging content that drove results, as this will resonate well with their focus on innovative marketing.
✨Understand the Industry Landscape
Research current market trends, competitors, and customer experiences in the industrial heating technology sector. Being able to discuss these insights during your interview will demonstrate your proactive approach and understanding of the industry, which is crucial for the role.
✨Metrics Matter
Be prepared to talk about how you've established campaign goals and measured success in previous roles. Discuss specific KPIs you've used to assess digital marketing campaigns, as this aligns with their need for someone who can continuously evaluate performance and suggest improvements.
