At a Glance
- Tasks: Lead the creator engine, unifying paid and organic content for maximum impact.
- Company: Join Exhale, a fast-growing D2C coffee brand inspiring healthy lifestyles.
- Benefits: Competitive salary, performance bonuses, equity options, and fully remote work.
- Other info: Build your own team in a dynamic, innovative environment.
- Why this job: Be at the forefront of creator-led marketing and shape the future of our brand.
- Qualifications: Proven leadership, storytelling skills, and experience in turning creator content into performance.
The predicted salary is between 55000 - 90000 £ per year.
Own the creator engine behind the next era of Exhale's growth
Are you a performance-creative operator who realises the future of performance marketing is creator-led, and paid and organic social are converging into a single craft?
The best brands no longer run a creative team that makes ads and a separate social team on opposite sides of the business.
They run one content engine, built on a managed roster of creators, whose work feeds paid and organic at the same time.
The Head of Creator will own that engine.
This is a rare one, a genuinely new role, at the centre of everything we're building.
Unifying paid and organic, through external creators with the help of internal creative strategists.
At Exhale we’re on a mission to inspire an active, outdoors and healthy lifestyle; which is all made better when fuelled by our ridiculously healthy coffee.
Launched in 2020 as a cross between Patagonia and Red Bull, for the healthy generation, we're already one of the biggest D2C coffee brands in the UK, with 100,000 subscribers.
We’ve nicknamed 2026 the ‘Year of the Brand’ and we need the help of awesome creators to bring it to life!
Important: this is not a Creative Director role, and it is not influencer marketing.
We're not hiring a designer or an art director, and we're not buying reach from big followings.
This role is about people and performance: finding awesome creators, understanding what makes content convert and travel, and running one engine that feeds paid ads and organic social alike.
The successful applicant must be a natural leader and doer, with real story-telling ability, incredible people skills, and a proven record of turning creator content into performance.
Be prepared to build the engine that will become one of the most important parts of the business.
This role is not for the faint hearted.
- Role snapshot
- Title: Head of Creator
Seniority: Senior leadership, one of three marketing pillar heads
Reports to: the CMO (currently our co-founder)
Team: you'll build it: a creative and creator team will be shaped around you
Location / working style: Fully remote
Salary: £55k to £90k depending on experience, plus performance-based bonus and/or equity.
Start date: Flexible for the right candidate
What you'll be doing
Build and lead the creator engine.
A core inner circle of creators producing most of our content, treated as true partners and production studios, plus continual outreach to test new talent and find gems.
Own creative strategy across paid and organic.
The angles, the hooks, the briefs, and the iteration loop that turns winning organic concepts into winning ads and vice versa.
You'll set the creative testing process and own its results.
Bring a performance mindset to our organic social.
One engine, same creators, same concepts, feeding the grid and the ad
Head of Creator in London employer: Exhale Healthy Coffee
Exhale Healthy Coffee is an exceptional employer that champions a dynamic and innovative work culture, perfect for those passionate about driving growth in the D2C sector. With a fully remote setup, employees enjoy flexibility while being part of a high-growth team that prioritises professional development and offers opportunities to lead impactful marketing strategies across Europe. Join us to make a meaningful contribution to a brand that values creativity, results, and employee well-being.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Creator in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Exhale Healthy Coffee and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Exhale Healthy Coffee are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Exhale Healthy Coffee on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Exhale Healthy Coffee. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Creator in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Exhale Healthy Coffee. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Exhale Healthy Coffee:Show us that you’ve done your homework! In your application, briefly mention what you admire about Exhale Healthy Coffee’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Exhale Healthy Coffee
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Exhale Healthy Coffee will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Exhale Healthy Coffee, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
