At a Glance
- Tasks: Lead customer retention and acquisition for a fast-growing D2C coffee brand.
- Company: Join Exhale, one of the UK's biggest D2C coffee brands, thriving since 2020.
- Benefits: Competitive salary, performance bonuses, equity options, and fully remote work.
- Other info: Flexible hours, team trips to Portugal, and exciting product launches ahead.
- Why this job: Make a real impact on growth while nurturing a passionate community of coffee lovers.
- Qualifications: Proven experience in scaling D2C subscription businesses with a focus on retention.
The predicted salary is between 70000 - 120000 £ per year.
Own existing customer retention and new customer acquisition. Are you a seasoned growth operator with experience scaling an 8-figure ecommerce brand towards 9 figures? Subscription-obsessed, you realise that growth at this level can’t just come from new customers alone, but from nurturing existing subscribers. The Head of Growth will own both acquisition and retention: 100,000 existing D2C subscribers, an engaged email list of over 800,000, as well as a significant monthly paid-media budget. Owning LTV, email marketing, our paid channel mix, Shopify website, and an Amazon presence across Europe.
Exhale launched in 2020 and we’ve grown profitably to become one of the biggest D2C coffee brands in the UK. In 2025 we won the fastest growing F&B business in London and 3rd in the UK. It’s now time to launch exciting new products and expand into new channels and markets, with our growth engine driving that. At Exhale we’re on a mission to inspire the world to believe they're capable of anything if you lead an active, outdoors and healthy lifestyle, fuelled by our ridiculously healthy coffee.
Important: retention is half of this job, not a footnote. Our biggest opportunities are reducing early-life churn and from the engaged email list. Your targets will carry retention and lifetime value with equal weight to acquisition. The successful applicant must be a commercially ruthless doer who is fluent in the numbers, hands-on with modern AI tooling, and allergic to wasted spend. This role is not for the faint hearted.
Role snapshot
- Title: Head of Growth
- Seniority: Senior leadership, one of three marketing pillar heads
- Reports to: the CMO (currently our co-founder)
- Location / working style: Fully remote
- Salary: £70k to £120k depending on experience, plus performance-based bonus or equity.
- Start date: Flexible for the right candidate
What you'll be doing
- Own paid marketing across every channel. Currently c. 65% Meta, 30% YouTube and Google, 5% Amazon. Also exploring TikTok, CTV/TV and beyond. Our separate creator team makes the content; your team decides where it runs.
- Own the customer base and its value. Subscriber retention, early-life churn, growing lifetime-value.
- Run the email programme as a growth channel. Flows, campaigns and list strategy across 800k engaged contacts plus 500k dormant, used to retain as much as acquire and sell.
- Own the full funnel covering ads, website, offers, landing pages, email and CRO of all. Ensuring message congruency that’s channel, problem-solution, or persona specific.
- Analyse and report performance to the CMO. Use the latest AI to build reports covering agreed metrics.
- Build the internal team. You’ll shape and grow a team around you with the CMO.
About you
- You’ve scaled a D2C subscription business, and you can show the results: what you inherited, what you changed, what happened to CAC, retention and LTV.
- A growth background (growth, performance, lifecycle) that realises acquisition and retention are one system.
- Genuinely two-sided: you can talk in depth about churn, cohorts and lifecycle as fluently as ad accounts and channel mix. If your CV is all acquisition, be ready to prove the other half.
- Hands‑on with the numbers and with AI: you build your own analysis and you'd rather interrogate the data yourself than wait for someone else to produce a report.
- Confident, you love nothing more than digging into a cohort chart with the CMO to find the next thousand subscribers hiding in the numbers.
- Commercially sharp and allergic to waste: you know the difference between spend that's learning and spend that's losing.
- Comfortable owning a large monthly budget and being accountable for what it returns.
- Experience with Shopify, Klaviyo, Meta and Google is expected; Recharge, Amazon and TV are a bonus.
- Passionate about health, wellness, fitness or the outdoors, so you understand the customer whose lifetime you're growing.
- Obsessed with learning from the industry's best educators to keep your finger on the pulse of what's working right now in ecommerce.
- Comfortable being the first in the door of a new team: senior enough to lead, hungry enough to do.
What's in it for you
- A salary of £70k to £120k depending on experience plus bonus and/or equity package.
- Fully remote (you must be able to prove you're a self-starter)
- Flexible working hours, but usually 9am to 5.30pm, Monday to Friday
- Team trips to Portugal
- Team meetups at events, our own Exhale festivals and the roastery
Head of Growth employer: Exhale Healthy Coffee
At Exhale, we pride ourselves on being an exceptional employer, offering a fully remote work environment that empowers our team to thrive. With a competitive salary range of £70k to £120k, plus performance-based bonuses and equity options, we foster a culture of growth and innovation, encouraging our employees to take ownership of their roles. Our commitment to personal development is complemented by exciting team trips and meetups, creating a vibrant community passionate about health and wellness.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Growth
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Exhale Healthy Coffee are looking for when hiring for a Head of Growth.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Exhale Healthy Coffee for the Head of Growth, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Exhale Healthy Coffee as a Head of Growth, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Exhale Healthy Coffee’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Head of Growth.
We think you need these skills to ace Head of Growth
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Exhale Healthy Coffee, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Exhale Healthy Coffee's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Exhale Healthy Coffee. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Exhale Healthy Coffee
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Exhale Healthy Coffee uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Exhale Healthy Coffee. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
