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- Tasks: Join us as a Global Marketing Specialist and drive impactful campaigns!
- Company: EXFO is a leader in smart solutions for the global communications industry.
- Benefits: Enjoy a diverse and inclusive culture with opportunities for growth and innovation.
- Why this job: Be part of a team that values creativity and collaboration while making a real impact.
- Qualifications: Bachelor's or Master's in Marketing with 2+ years in B2B marketing, preferably in tech.
- Other info: Fluent English required; another European language is a plus.
The predicted salary is between 21600 - 36000 £ per year.
About the Company – EXFO develops smarter test, monitoring and analytics solutions for the global communications industry. We are trusted advisers to fixed and mobile network operators, hyper-scalers and leaders in the manufacturing, development and research sector. They count on us to deliver superior visibility and insights into network performance, service reliability and user experience. Building on over 35 years of innovation, EXFO’s unique blend of equipment, software and services enable faster, more confident transformations related to 5G, cloud-native and fiber optic networks. Since our beginnings in 1985, diversity has been one of EXFO\’s core values, fostering an inclusive corporate culture. We welcome people with a wide range of skills and experience into a culture that values innovative ideas, teamwork, and a customer- and market-focused approach. We seek the active contribution of everyone, with respect for the individual, the environment and the community. This is how we fulfill our purpose: to ensure the connected world meets the highest expectations, to bring together people, communities and businesses.
About the Role – Under the supervision of the Regional Marketing Manager EMEA, the key responsibilities include:
- Know your markets, your buyers, your competition, your sales cycle
- Be the Marketing Go-to person for all requests coming from the EMEA Sales teams
- Get a good understanding of EXFO’s products and solutions and adapt positioning and messaging regionally to differentiate EXFO in the market
- Receive, qualify, filter and respond to all ad-hoc Marketing requests from the region, including direct Sales and partners
- Equip and train the sales organization as well as distribution partners with content and tools that support the sales process across the buyer’s journey
- Support regional events in coordination with Marketing Managers and Events team
- Work hand-in-hand with digital marketing experts, events planners, corporate communication and public relations team, as well as EXFO’s internal marketing agency (writers, designers) to deliver creative regional campaigns and collaterals
- Work hand-in-hand with regional Marketing Manager to track the performance of your campaigns to optimize mix, content and tactics and ensure objectives are met or exceeded
- Share insights and results with Marketing, Sales and Products to inform strategy and iterate
Responsibilities – Good knowledge of the Marketing mix, able to handle marketing requests for support, collaterals creation, event management with autonomy and initiative, creative capabilities for handling requests and leveraging AI-tools to boost efficiency and relevancy.
Qualifications – Education: Bachelor or Master Degree in Marketing, Work experience: Minimum of 2 years in a B2B Marketing role, experience in Telco/IP/Tech industry a plus, Linguistic Requirements: Fluent English. Another European language a plus.
Required Skills – Can-do attitude and go-getter profile, team player, ability to suggest innovative and creative solutions and to implement them, data literacy, analytical skills with the ability to think and execute both strategically and creatively, good written & oral communication skills, agile mindset, demonstrated ability to collaborate in a matrixed environment and manage ambiguity.
Preferred Skills – N/A
Pay range and compensation package – Pay range or salary or compensation
Equal Opportunity Statement – EXFO is an equal opportunity employer. Diversity is an asset that has made EXFO strong since its inception because it enriches us. For more information about diversity and inclusion at EXFO, read our DEI Statement.
For positions located in Quebec – The language requirement is French. However, in the context where the incumbent evolves in an international work environment and where the activities take place mainly outside Quebec, we favor bilingualism as a linguistic requirement. Do you have questions about this career opportunity or our hiring process? Contact us at careers@exfo.com or, if you are applying for a job located in Mexico, at mexico-careers@exfo.com. Thank you for your interest in EXFO!
Spécialiste en marketing global employer: EXFO
Contact Detail:
EXFO Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Spécialiste en marketing global
✨Tip Number 1
Familiarize yourself with EXFO's products and solutions. Understanding their unique offerings will help you tailor your approach during interviews and demonstrate how you can effectively position these products in the market.
✨Tip Number 2
Research the telecommunications industry, especially trends related to 5G and cloud-native technologies. Being knowledgeable about current market dynamics will show your commitment and readiness to contribute to EXFO's goals.
✨Tip Number 3
Network with professionals in the B2B marketing space, particularly those with experience in the Telco/IP/Tech sectors. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 4
Prepare to discuss your experience with data analysis and campaign performance tracking. EXFO values analytical skills, so be ready to share examples of how you've used data to inform marketing strategies in your previous roles.
We think you need these skills to ace Spécialiste en marketing global
Some tips for your application 🫡
Understand the Company: Familiarize yourself with EXFO's mission, values, and products. Highlight your understanding of their role in the telecommunications industry and how you can contribute to their goals.
Tailor Your CV: Customize your CV to reflect your experience in B2B marketing, particularly in the Telco/IP/Tech industry. Emphasize relevant skills such as data literacy, creativity, and collaboration in a matrixed environment.
Craft a Compelling Cover Letter: Write a cover letter that showcases your can-do attitude and innovative mindset. Provide specific examples of how you've successfully managed marketing campaigns or supported sales teams in the past.
Highlight Language Skills: Since the role requires fluency in English and potentially another European language, make sure to clearly state your language proficiencies in your application materials.
How to prepare for a job interview at EXFO
✨Understand EXFO's Market Position
Before the interview, make sure you have a solid understanding of EXFO's products and solutions. Research their market position, competitors, and recent developments in the telecommunications industry to demonstrate your knowledge and interest.
✨Showcase Your Marketing Skills
Be prepared to discuss your experience with the marketing mix and how you've successfully handled marketing requests in previous roles. Highlight any creative campaigns you've worked on and how you used data to inform your strategies.
✨Emphasize Team Collaboration
EXFO values teamwork, so be ready to share examples of how you've collaborated with cross-functional teams in the past. Discuss how you managed ambiguity and contributed to collective goals, especially in a matrixed environment.
✨Demonstrate a Can-Do Attitude
EXFO is looking for a go-getter profile. During the interview, convey your proactive approach to challenges and your ability to suggest innovative solutions. Share specific instances where your initiative led to positive outcomes.
