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- Tasks: Drive ticket sales and merchandise marketing through digital channels for Exeter Rugby Club.
- Company: Join the vibrant team at Exeter Rugby Club, a leader in elite sports marketing.
- Benefits: Gain hands-on experience in a fast-paced environment with flexible working hours.
- Why this job: Be part of an exciting sports culture while developing your marketing skills.
- Qualifications: Experience in digital marketing, CRM management, and campaign analysis is essential.
- Other info: Opportunity to work on game days and collaborate with creative professionals.
The predicted salary is between 30000 - 42000 £ per year.
Working Hours: Monday to Friday, 9:00 - 17:30, on site plus match days.
We are looking for a Marketing Executive to join our team at Exeter Rugby Club. The role’s primary responsibility will be to market Exeter Chiefs Men’s and Women’s ticket sales and retail merchandise via digital channels. However, there will be exposure to all Exeter Rugby Club brands including, Sandy Park conferencing, Sponsorship, the Exeter Chiefs Foundation and the Community Chiefs team.
You will work directly with the Marketing Manager on implementing tactics within sales cycles for games. A data led approach is core to what we do; experience of managing a CRM platform, campaign analysis and optimisation are crucial. The majority of campaigns will be via digital channels, so you will have to demonstrate expertise in web, SEO, PPC, email and preferably some social marketing.
This is an extremely fast paced environment; you’ll have to be flexible, adaptable and reliable. An understanding of Rugby is preferable but not essential. This is an exciting opportunity for anybody wanting to work within elite level sports marketing.
The Role
- Implementation of B2C marketing campaigns to hit ticket sales targets and retail revenue.
- CRM management, ensuring we are always on top of buyer behaviours and trends.
- Email marketing, understanding best practices to achieve the greatest level of response.
- Web, using GA4 to track and improve the customer journey while using SEO and content to increase visitor numbers.
- Manage all aspects of paid advertising, including the creation and maintenance of campaigns, writing ad copy, keyword selection, tracking setup and management of bid strategies.
- Full data evaluation of campaigns to measure success and educate future tactics.
- Produce digital content and sales copy for communications across web, email and social.
- Working with our graphic designer and videographer to create attention-grabbing content and ad creative.
- Assist with marketing activity as required at Sandy Park Events.
- Game days are Saturday and Sunday; you’ll be required to work a number of these across the season.
Marketing Executive in Exeter employer: Exeter Rugby Chiefs
Contact Detail:
Exeter Rugby Chiefs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive in Exeter
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to current employees at Exeter Rugby Club. A friendly chat can sometimes lead to opportunities that aren’t even advertised!
✨Tip Number 2
Show off your skills! When you get the chance for an interview or a casual meet-up, bring examples of your past work. Whether it’s a successful campaign you ran or a creative piece you wrote, having tangible proof of your abilities can really set you apart from the crowd.
✨Tip Number 3
Be ready to adapt! The marketing world is fast-paced, especially in sports. During interviews, highlight your flexibility and willingness to learn new tools or strategies. Show them you’re not just a one-trick pony but someone who can thrive in a dynamic environment.
✨Tip Number 4
Apply through our website! We love seeing applications come directly from passionate candidates. Make sure to tailor your application to reflect your understanding of the role and how you can contribute to Exeter Rugby Club’s marketing goals. Let’s make it happen together!
We think you need these skills to ace Marketing Executive in Exeter
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Executive role. Highlight your experience with digital marketing, CRM management, and any relevant campaigns you've worked on. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about sports marketing and how you can contribute to Exeter Rugby Club. Be sure to mention any specific experiences that relate to the job description.
Showcase Your Data Skills: Since we’re all about that data-driven approach, make sure to highlight your experience with campaign analysis and optimisation. Share examples of how you've used data to improve marketing efforts in the past.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and keep track of it. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Exeter Rugby Chiefs
✨Know Your Digital Marketing Inside Out
Make sure you brush up on your digital marketing skills, especially in areas like SEO, PPC, and email marketing. Be ready to discuss specific campaigns you've worked on and how you used data to optimise them. This will show that you understand the core responsibilities of the role.
✨Familiarise Yourself with Exeter Rugby Club
Do a bit of homework on Exeter Rugby Club and its brands. Understanding their mission, values, and recent marketing campaigns will help you connect your experience to their needs. Plus, it shows genuine interest in the role!
✨Prepare for Data-Driven Discussions
Since a data-led approach is crucial, be prepared to talk about your experience with CRM platforms and campaign analysis. Bring examples of how you've used data to drive decisions and improve results in past roles.
✨Show Your Flexibility and Adaptability
This role is in a fast-paced environment, so be ready to demonstrate your ability to adapt to changing situations. Share examples from your previous jobs where you had to think on your feet or adjust your strategies quickly.