At a Glance
- Tasks: Lead growth and marketing strategies for a prestigious brand undergoing transformation.
- Company: A renowned, third-generation brand with a focus on innovation and agility.
- Benefits: Full ownership of brand strategy, creative direction, and digital performance.
- Other info: Work in a trust-based culture with premier assets in the London event industry.
- Why this job: Join a dynamic team and make a significant impact in a high-growth environment.
- Qualifications: 10+ years of experience in driving revenue growth and strategic marketing.
The predicted salary is between 48000 - 72000 £ per year.
This isn’t a role for someone looking to manage a steady state. Our client is a prestigious, third-generation brand undergoing a total commercial evolution. They need a Head of Growth & Marketing who can treat this established icon with the agility and ambition of a high-growth scale‑up. You will have the true autonomy to build a modern, data‑driven commercial engine from the ground up. If you have a track record of joining a company and driving significant, measurable increases in revenue and market share, this is your next challenge.
The Mission
- Build the Engine: Lead and shape a marketing function that prioritises high‑quality inquiries over vanity metrics.
- Optimise the Journey: Modernise the digital buying journey to ensure every touchpoint screams credibility and effortless execution.
- Scale Intelligently: Interpret the existing strategy, challenge status‑quo assumptions, and implement a "test‑and‑learn" culture to drive rapid growth.
Key Responsibilities
- Strategic Growth: Develop a sector‑led growth strategy and refine audience segmentation to capture high‑value market share.
- Brand Narrative: Strengthen the brand's positioning as the most trusted, premium operator in London.
- Demand Generation: Design multichannel campaigns using a digital‑first approach to the customer buying journey.
- Sales Alignment: Partner closely with Sales to build a consultative process supported by high‑standard tools and content.
- Data & Analytics: Use a "test‑and‑learn" mindset to evaluate lead quality and optimise every pound of marketing investment.
Requirements
- Scale‑up Experience: 10+ years of professional experience, with a proven history of supporting significant, measurable revenue growth.
- Strategic Precision: Deep expertise in ICP (Ideal Customer Profile) development and targeted segmentation.
- Digital & CRM Mastery: Proficiency in navigating and building within CRM‑led environments to drive performance.
- Owner Mindset: A passion for designing end‑to‑end customer journeys that build brand loyalty and long‑term value.
Why is it an exciting role?
- 360‑Degree Ownership: Full responsibility across brand, digital performance, creative direction, and CRM.
- Elite Culture: A professional, trust‑based environment that values your specific expertise and gives you the room to execute.
- Premier Assets: Market a collection of high‑spec, design‑led landmark venues that are the benchmark of the London event industry.
Head of Growth & Marketing employer: ExecutiveSurf | Certified B Corp
As a leading global professional services firm, we pride ourselves on fostering a dynamic and inclusive work culture that prioritises employee growth and development. Our UK division not only offers a competitive salary and benefits package but also provides the unique opportunity to lead a high-performing finance team in a hybrid work environment, allowing for flexibility and work-life balance. Join us to be part of a collaborative team where your strategic insights will directly influence our commercial success and organisational transformation.
Contact Details:
ExecutiveSurf | Certified B Corp Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Growth & Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ExecutiveSurf | Certified B Corp and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ExecutiveSurf | Certified B Corp are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ExecutiveSurf | Certified B Corp on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ExecutiveSurf | Certified B Corp. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Growth & Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ExecutiveSurf | Certified B Corp. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ExecutiveSurf | Certified B Corp:Show us that you’ve done your homework! In your application, briefly mention what you admire about ExecutiveSurf | Certified B Corp’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ExecutiveSurf | Certified B Corp
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ExecutiveSurf | Certified B Corp will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ExecutiveSurf | Certified B Corp, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
