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For Companies At a Glance
- Tasks: Lead growth and marketing strategies for a prestigious brand undergoing transformation.
- Company: A renowned, third-generation brand with a focus on innovation and agility.
- Benefits: Full ownership of brand strategy, creative direction, and digital performance.
- Other info: Work in a trust-based culture with premier assets in the London event industry.
- Why this job: Join a dynamic team and make a significant impact in a high-growth environment.
- Qualifications: 10+ years of experience in driving revenue growth and strategic marketing.
The predicted salary is between 48000 - 72000 ÂŁ per year.
This isn’t a role for someone looking to manage a steady state. Our client is a prestigious, third-generation brand undergoing a total commercial evolution. They need a Head of Growth & Marketing who can treat this established icon with the agility and ambition of a high-growth scale‑up. You will have the true autonomy to build a modern, data‑driven commercial engine from the ground up. If you have a track record of joining a company and driving significant, measurable increases in revenue and market share, this is your next challenge.
The Mission
- Build the Engine: Lead and shape a marketing function that prioritises high‑quality inquiries over vanity metrics.
- Optimise the Journey: Modernise the digital buying journey to ensure every touchpoint screams credibility and effortless execution.
- Scale Intelligently: Interpret the existing strategy, challenge status‑quo assumptions, and implement a "test‑and‑learn" culture to drive rapid growth.
Key Responsibilities
- Strategic Growth: Develop a sector‑led growth strategy and refine audience segmentation to capture high‑value market share.
- Brand Narrative: Strengthen the brand's positioning as the most trusted, premium operator in London.
- Demand Generation: Design multichannel campaigns using a digital‑first approach to the customer buying journey.
- Sales Alignment: Partner closely with Sales to build a consultative process supported by high‑standard tools and content.
- Data & Analytics: Use a "test‑and‑learn" mindset to evaluate lead quality and optimise every pound of marketing investment.
Requirements
- Scale‑up Experience: 10+ years of professional experience, with a proven history of supporting significant, measurable revenue growth.
- Strategic Precision: Deep expertise in ICP (Ideal Customer Profile) development and targeted segmentation.
- Digital & CRM Mastery: Proficiency in navigating and building within CRM‑led environments to drive performance.
- Owner Mindset: A passion for designing end‑to‑end customer journeys that build brand loyalty and long‑term value.
Why is it an exciting role?
- 360‑Degree Ownership: Full responsibility across brand, digital performance, creative direction, and CRM.
- Elite Culture: A professional, trust‑based environment that values your specific expertise and gives you the room to execute.
- Premier Assets: Market a collection of high‑spec, design‑led landmark venues that are the benchmark of the London event industry.
Head of Growth & Marketing employer: ExecutiveSurf | Certified B Corp
Contact Detail:
ExecutiveSurf | Certified B Corp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Growth & Marketing
✨Tip Number 1
Network like a pro! Reach out to industry contacts and attend events where you can meet potential employers. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your achievements in growth and marketing. This is your chance to demonstrate how you’ve driven revenue and market share in previous roles, so make it shine!
✨Tip Number 3
Prepare for interviews by researching the company’s current strategies and challenges. We want you to come in with fresh ideas on how to optimise their marketing function and drive growth. Show them you’re the perfect fit for this exciting challenge!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Head of Growth & Marketing
Some tips for your application 🫡
Show Your Growth Mindset: When you're writing your application, make sure to highlight your experience in driving growth. We want to see how you've tackled challenges and achieved measurable results in previous roles. Use specific examples that demonstrate your agility and ambition!
Tailor Your Narrative: Don’t just send a generic application! Take the time to tailor your narrative to our brand and the role. We’re looking for someone who can strengthen our positioning, so show us how your skills align with our mission and values.
Be Data-Driven: Since this role is all about building a modern, data-driven commercial engine, make sure to include any relevant metrics or analytics from your past experiences. We love a good 'test-and-learn' mindset, so share how you've used data to optimise strategies!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at ExecutiveSurf | Certified B Corp
✨Know Your Numbers
For a role like Head of Growth & Marketing, it's crucial to come prepared with specific metrics from your past experiences. Be ready to discuss how you've driven measurable revenue growth and market share increases. This shows you understand the importance of data-driven decisions.
✨Understand the Brand's Evolution
Research the company's history and current market position. Understand their shift from volume-based sales to a high-precision strategy. This will help you articulate how your vision aligns with their goals and how you can contribute to their commercial evolution.
✨Showcase Your Strategic Mindset
Prepare to discuss your approach to developing a sector-led growth strategy. Highlight your experience in audience segmentation and how you've successfully implemented a 'test-and-learn' culture in previous roles. This demonstrates your ability to challenge the status quo and drive rapid growth.
✨Collaborative Spirit
Since this role involves close partnership with Sales, be ready to talk about how you've aligned marketing efforts with sales teams in the past. Share examples of how you've built consultative processes and supported them with high-standard tools and content to enhance customer journeys.