Marketing Campaign Manager in Wetherby

Management of all aspects of marketing campaigns and events, to generate, nurture, and influence pipeline across all stages. These campaigns and events will cover:

• Direct and Partner new business and cross-sells.
• Larger product releases to maximise upgrades and support customer retention.
• Awareness and influence to build our audience and shape brand perception.

Primary responsibilities and accountabilities

• Manage the full lifecycle of marketing campaigns (including account and segment based), from planning and implementation, to delivery, measurement, review, and optimisation, with the aim of driving new business demand generation, as well as customer upsell, retention, renewal and engagement.
• Take responsibility for researching, planning, managing, and delivering all online and physical events (including the annual flagship ReThink conference), measuring outcomes against KPIs to ensure Proactis receives maximum ROI.
• Brief, oversee and proof the work of external agencies.
• Deliver regular reports of campaign results, including web analysis and evaluation of KPIs/ROI.
• Write, edit and proofread copy.
• Input into the marketing plan with campaign and event ideas based on pipeline needs, the sales and marketing strategy, business objectives, and key observations/trends from the market (including finance and procurement, key market sectors, technology, marketing, etc.).
• Work closely with all key functions of the business, particularly Business Development (Sales) and Account Management, to ensure a strong understanding of the solutions being marketed and the optimisation of any campaigns.
• Be a UK Salesforce and Pardot super user, helping optimise usage across the region.
• Procurement activities (e.g., budget requests, PO raising, supplier research).
• Support the governance and management of the appropriate use of the Proactis brand within the UK territory, and ensure that the organisation’s brand and identity is adhered to in campaigns and in all communication channels.

Skills and experience

• 3/4+ years’ hands-on campaign and event management experience (online and physical) and the ability to think creatively and analytically.
• Strong project management skills and experience of operating within a fast-paced and demanding commercial environment.
• Confident stakeholder management skills with a natural ability to influence across all levels.
• Excellent verbal and written communication skills (including copywriting and proofreading).
• Experience using marketing tools such as: Pardot, Salesforce, Kentico CMS, Google Analytics, LinkedIn Campaign Manager.

Behaviours/Core Values:

• Confident and self-starting, with the ability to work on own initiative, with a proactive 'can-do' attitude.
• Highly motivated and results driven, able to work to deadlines, prioritise and manage time effectively, and manage stakeholder expectations.
• Honest, driven and eager to learn - seeking and being open to feedback and continuous improvement.
• Creative and able to think outside of the box - constantly striving to improve.
• Highly adaptable and enthusiastic team player who is passionate about delivering quality in every aspect of the role.