At a Glance
- Tasks: Drive demand and build pipeline for commercial growth in a hands-on leadership role.
- Company: Join an ambitious and growing business with a focus on demand generation.
- Benefits: Competitive day rate, potential for long-term engagement, and dynamic work environment.
- Other info: Lead and mentor teams while collaborating closely with senior stakeholders.
- Why this job: Shape scalable strategies and make a measurable impact on pipeline performance.
- Qualifications: Proven B2B demand generation experience and strong analytical skills required.
- Head of Demand Generation
- North West
- 6-Month Contract - Potential for Long-Term
- Day Rate Negotiable - Circa £600 - £800
Drive Demand. Build Pipeline. Deliver Commercial Growth.
We’re looking for an experienced Head of Demand Generation to join an ambitious and growing business on an initial 6-month contract, with potential for the engagement to develop into a longer-term opportunity.
This is a senior, hands-on leadership role for a commercially minded demand generation specialist who knows how to turn marketing activity into measurable pipeline and revenue.
You’ll take ownership of the demand generation engine, bringing structure, pace and accountability across the full funnel, from creating demand and capturing in-market prospects through to qualified pipeline and sales handover.
The Opportunity
- You’ll be responsible for shaping and delivering a scalable demand generation strategy, working closely with Sales, Marketing and senior stakeholders to improve pipeline performance and commercial outcomes.
- Owning marketing-sourced pipeline and demand generation targets
- Lead on product launch and business alignment
- Developing and scaling a full-funnel demand generation strategy
- Building integrated campaigns across digital, content, email, events, webinars, paid media and ABM
- Developing effective demand creation and demand capture programmes
- Strengthening alignment between Marketing and Sales to improve lead quality, conversion and pipeline
- Using data and insight to understand what is driving qualified pipeline — and what isn’t
- Developing reporting, attribution and performance measurement
- Managing channel mix, targeting and campaign performance
- Understanding target audiences and identifying the most effective levers to engage them
- Bringing structure, process and repeatability to demand generation
- Leading, mentoring and developing marketing teams, specialists and agency partners where required
- Working confidently with senior leadership to set priorities, agree targets and demonstrate commercial impact
- What We’re Looking For
- We’re keen to speak with senior B2B demand generation leaders who have a proven track record of building pipeline and delivering measurable commercial results.
- Significant experience leading B2B demand generation
- A strong track record of owning and growing marketing-sourced pipeline
- Full-funnel campaign experience, from first touch through to sales handover
- Strong understanding of ABM, paid media, paid search, email, content, webinars and events
- Experience working closely with Sales and outbound/SDR teams
- Strong data and analytical skills, with experience using marketing technology and attribution platforms
- Experience with Hub Spot; exposure to tools such as Dream Data and GA4 would be advantageous
- The ability to translate performance data into clear commercial decisions
- Experience managing budgets, agencies and channel specialists
- Proven team leadership and stakeholder management experience
- The confidence to operate at both strategic and hands-on levels
- A commercially focused, proactive and forward-thinking approach
Head of Demand Generation in Northwich employer: Executive Recruit Careers
As a leading employer in Yorkshire, we pride ourselves on fostering a dynamic work culture that prioritises innovation and collaboration. Our comprehensive benefits package, coupled with ample opportunities for professional growth and development, ensures that our employees are well-supported in their career journeys. Join us as a Technology Director and be part of a forward-thinking team dedicated to driving meaningful change and delivering exceptional value to both colleagues and customers.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Demand Generation in Northwich
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Head of Demand Generation in Northwich
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Executive Recruit Careers from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Executive Recruit Careers specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Executive Recruit Careers
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Executive Recruit Careers, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Executive Recruit Careers you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Executive Recruit Careers that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Executive Recruit Careers, so think on your feet and don't hesitate to showcase your creativity!
