Area Sales Manager in Willenhall

Elite Consultancy Network is partnering with a well-established and progressive construction equipment dealership to recruit an experienced Area Sales Manager.

This is an exciting opportunity for a driven sales professional to take ownership of a territory and play a key role in growing market share and customer relationships.

The Role As an Area Sales Manager, you will be responsible for promoting and selling construction machinery and associated solutions within your assigned territory. This is a customer‐facing position requiring a consultative sales approach, strong relationship management, and the ability to deliver tailored solutions that meet customer needs.

You will act as a trusted advisor to customers while contributing directly to the overall growth and profitability of the business.

Key Responsibilities

Develop and maintain strong, long‐term relationships with new and existing customers

Drive sales growth and improve profitability within the territory

Build a deep understanding of customers\’ businesses, applications, and technical requirements

Prepare and present quotations for machinery, including service and maintenance agreements, attachments, finance, and insurance options

Conduct on‐site machine demonstrations and oversee installations

Appraise used equipment accurately and professionally

Complete full machine specifications and ensure all orders meet customer requirements

Monitor customer accounts and support the timely collection of payments

Maintain accurate CRM records to support forecasting and reporting

Deliver an exceptional level of customer service at all times

Communicate effectively with internal departments and external stakeholders

Complete all administration accurately and within required timescales

Adhere to health & safety standards and all company policies

Provide regular reporting and updates to senior management

Skills & Experience Essential

Proven track record in construction equipment sales or a closely related industry

Strong commercial acumen and consultative selling experience

Ability to plan, forecast, and manage a sales pipeline effectively

Excellent customer engagement and problem‐solving skills

Experience managing a territory and working independently

Desirable

Experience appraising used machinery

Knowledge of service, maintenance, finance, and insurance solutions within the equipment sector

Personal Attributes

Results‐driven with a proactive and professional approach

Strong communicator at all levels, both written and verbal

Able to work autonomously while contributing to a team environment

Highly organised, reliable, and quality‐focused

Flexible, adaptable, and resilient under pressure

Customer‐focused with a solutions‐oriented mindset

Clean driving licence

Package & Benefits

Competitive basic salary with uncapped commission and OTE

Company car

Remote/field‐based working

Pension scheme

Health insurance

Full IT package and expenses

Ongoing training and development

Clear career progression opportunities

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