At a Glance
- Tasks: Lead product marketing campaigns and create compelling content across multiple markets.
- Company: Leading manufacturer in Wellingborough with a focus on innovation.
- Benefits: Competitive salary, career growth opportunities, and a dynamic work environment.
- Other info: Clear pathway to success with objectives and proactive support for trade shows and partners.
- Why this job: Shape brand messaging and make an impact in diverse sectors like logistics and packaging.
- Qualifications: Experience in product marketing or B2B marketing, strong communication skills required.
Leading Manufacturer in Wellingborough are looking for a Product Marketing Manager to deliver product-led marketing and campaign support across the UK, US and EU. This is a fantastic opportunity to shape messaging, create compelling content, and support sales teams, distributors and partners with the tools they need to build brand awareness and convert opportunities.
You will play a key role in developing product positioning, messaging and sales collateral across multiple territories and customer segments. Working closely with sales, digital and wider commercial teams, you will help plan and deliver campaigns for key product areas and new launches, ensuring all activity is commercially relevant and aligned to business priorities. You will also support trade shows, exhibitions, partner activity and distributor development, while creating high-quality content that demonstrates product value across sectors such as warehouse storage, logistics, ecommerce fulfilment and packaging.
Key Responsibilities:- Develop product positioning, messaging and sales collateral for multiple markets and customer segments.
- Plan and deliver campaign support for key products and new product launches.
- Create and manage brochures, datasheets, presentations, product guides, case studies, sector content and distributor toolkits.
- Work closely with sales teams to identify campaign themes, customer objections, market opportunities and content gaps.
- Support trade shows, exhibitions, open days and industry events, including pre-event and post-event activity.
- Build relationships with trade bodies, industry associations and relevant partners.
- Support distributor development through campaign packs, product information, training materials and co-branded assets.
- Coordinate customer case studies, testimonials and application-led content.
- Work with digital colleagues to ensure campaigns have effective landing pages, email content, videos, imagery, tracking and reporting.
- Ensure all product and campaign messaging is consistent, accurate and commercially effective.
- You will bring experience in product marketing, campaign planning or B2B marketing, ideally within manufacturing, logistics, packaging, warehouse storage or a technical product environment.
- Strong ability to translate product features into customer benefits.
- Excellent written communication skills.
- Confidence working with sales teams, customers, distributors, agencies and internal stakeholders.
- Experience supporting trade shows, launches, events or partner campaigns.
- Strong project management and coordination skills.
- Good knowledge of Microsoft Office and the ability to brief creative or technical suppliers.
- An interest in sustainability, ecommerce fulfilment, logistics, warehouse efficiency or packaging would be advantageous.
There is a clear pathway to success for the Product Marketing Manager and clear objectives. There will be a requirement to build stronger and more consistent product messaging across all territories, support sales teams with effective campaign content and customer-facing materials, provide more proactive support for trade shows, distributors, partners and key product lines, increase the use of case studies and sector-specific content to support conversion, and achieve better alignment between product priorities, marketing activity and sales follow-up.
Please apply online or contact Sandeep Dhillon for a confidential conversation.
Product Marketing Manager in Wellingborough employer: executive-network-group
Executive-Network-Group is an excellent employer, offering a dynamic work culture that prioritises safety and compliance in a laboratory setting. Employees benefit from ongoing professional development opportunities, a supportive environment, and the chance to make a meaningful impact on safety practices within the organisation. Located in Macclesfield, this role not only enhances your career but also allows you to contribute to a culture of excellence in health and safety.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager in Wellingborough
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for executive-network-group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like executive-network-group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with executive-network-group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at executive-network-group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager in Wellingborough
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit executive-network-group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of executive-network-group:Show us that you’ve done your homework! In your application, briefly mention what you admire about executive-network-group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at executive-network-group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at executive-network-group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At executive-network-group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
