At a Glance
- Tasks: Lead digital marketing efforts across multiple regions and optimise campaigns for maximum impact.
- Company: Join a leading manufacturing business with a focus on innovation and growth.
- Benefits: Competitive salary, benefits package, and opportunities for professional development.
- Other info: Exciting role with potential for career advancement in a global market.
- Why this job: Shape customer journeys and drive lead generation in a dynamic environment.
- Qualifications: Experience in B2B marketing and proficiency with digital tools and data analysis.
We are currently working with a leading manufacturing business who are looking for a Digital Marketing Manager to take ownership of digital activity across the UK, US and EU. This is an exciting opportunity for a commercially minded marketer to drive lead generation, improve online performance and help shape the customer journey from first touchpoint through to sales conversion.
Working across multiple territories, the Digital Marketing Manager will deliver and refine campaigns across PPC, SEO, paid social, remarketing, email and CRM. You will also play a key role in improving website content, landing pages and enquiry journeys, while ensuring all activity is measured and aligned with sales priorities.
This role will suit someone with experience in a B2B, technical or product-led environment, who is confident working with data and using insights to improve campaign performance. Strong experience with digital reporting tools, CRM systems and marketing automation platforms will be essential.
Main responsibilities:- Oversee digital marketing activity across UK, US and EU markets.
- Build and optimise campaigns across PPC, SEO, paid social, remarketing and email.
- Improve website content, performance and conversion pathways.
- Monitor campaign results, lead quality and ROI using reporting tools.
Digital Marketing Manager employer: executive-network-group
Executive-Network-Group is an excellent employer, offering a dynamic work culture that prioritises safety and compliance in a laboratory setting. Employees benefit from ongoing professional development opportunities, a supportive environment, and the chance to make a meaningful impact on safety practices within the organisation. Located in Macclesfield, this role not only enhances your career but also allows you to contribute to a culture of excellence in health and safety.
