At a Glance
- Tasks: Manage sales across Scotland, build customer relationships, and drive business growth.
- Company: Leading manufacturer in construction equipment with a strong reputation.
- Benefits: Competitive salary, company car, bonuses, and ongoing training.
- Other info: Great career prospects in a supportive environment.
- Why this job: Join a respected brand and make an impact in the heavy machinery sector.
- Qualifications: B2B sales experience, strong relationship-building skills, and territory management.
The predicted salary is between 40000 - 40000 € per year.
Salary: c.£40,000 basic + guaranteed first-year package c.£59,000 + Company Car + Benefits
Location: Field-based across Scotland territory
Territory: Central Belt / South West Scotland / Borders region
Sector: Construction Equipment / Earthmoving / Heavy Machinery Sales
About the Company
Our client is a leading manufacturer within the construction equipment and heavy machinery sector, with a strong reputation for quality, engineering capability and customer support across the UK. They provide premium machinery solutions to customers across construction, civil engineering, plant hire, waste management, agriculture, infrastructure and associated heavy equipment markets.
Due to an upcoming retirement within the sales team, they are now looking to appoint an Area Sales Manager to take ownership of an established Scotland territory.
About the Role
This is a field-based sales role covering a defined territory across Scotland, with responsibility for managing existing customer relationships, developing new business opportunities and driving sales growth across a premium earthmoving and construction equipment product range. The role would suit a commercially driven sales professional who understands longer sales cycles, relationship-led selling and high-value capital equipment sales.
You will be responsible for building strong customer relationships, identifying new opportunities, managing quotations, negotiating deals and working closely with internal teams to ensure a smooth customer experience from initial enquiry through to delivery and aftersales support.
Key Responsibilities
- Manage and develop a defined sales territory across Scotland.
- Build strong relationships with existing customers while actively prospecting for new business.
- Identify, qualify and convert sales opportunities across construction equipment, earthmoving machinery and associated products.
- Sell into customers across sectors such as construction, civils, plant hire, infrastructure, waste management, agriculture and wider heavy equipment markets.
- Prepare and follow up quotations, negotiate within agreed commercial frameworks and close profitable deals.
- Manage a pipeline of opportunities through CRM and maintain accurate customer records.
- Work closely with internal sales, aftersales, parts, service and technical teams to ensure a seamless customer experience.
- Support product demonstrations and customer visits where required.
- Represent the business professionally at customer sites, industry events and exhibitions.
- Take ownership of customer queries or issues and ensure they are resolved effectively.
- Consistently work towards agreed sales, profitability and customer service targets.
Key Requirements
- Proven B2B sales experience, ideally within construction equipment, plant, earthmoving machinery, agricultural machinery, waste management equipment, machinery hire or a similar capital equipment environment.
- Strong understanding of territory sales, account management and new business development.
- Comfortable selling higher-value products with a longer sales cycle.
- Able to build lasting relationships with customers across construction, civils, hire, infrastructure, agriculture or similar sectors.
- Commercially aware, target-driven and confident managing a sales pipeline.
- Strong negotiation, communication and relationship-building skills.
- Comfortable using CRM systems and Microsoft Office.
- Self-motivated and able to manage a field-based territory independently.
- Based within a sensible location for covering the Scotland territory.
- A background in OEM, dealer, plant hire, heavy machinery or technical equipment sales would be highly desirable.
Package
- Basic salary: c.£40,000
- Guaranteed first-year package: c.£59,000
- Guaranteed first-year commission element
- KPI bonus structure
- Company car
- Pension and wider company benefits
- Ongoing training and personal development
- Opportunity to join a secure, progressive and highly respected manufacturer
Why Apply?
This is an excellent opportunity for a sales professional within heavy machinery, plant, construction equipment or capital equipment sales to join a leading manufacturer and take ownership of an established territory. You will be joining a business with a strong brand, excellent product range, supportive internal teams and genuine long-term career prospects.
Apply online or contact Nathan Turley for a confidential discussion.
Area Sales Manager in Bathgate employer: executive-network-group
As a leading manufacturer in the construction equipment and heavy machinery sector, our company offers an exceptional work environment characterised by strong internal support, a commitment to employee development, and a focus on building lasting customer relationships. With a competitive salary package, including a company car and ongoing training opportunities, we empower our Area Sales Managers to thrive in their roles while enjoying the benefits of working for a respected brand in a dynamic industry across Scotland.
StudySmarter Expert Advice🤫
We think this is how you could land Area Sales Manager in Bathgate
✨Tip Number 1
Get to know the company inside out! Research their products, values, and recent news. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Attend industry events or local meet-ups related to construction equipment and heavy machinery. Building connections can lead to valuable insights and potential job opportunities.
✨Tip Number 3
Practice your pitch! Be ready to discuss your sales achievements and how you can bring value to their team. Highlight your experience with longer sales cycles and relationship-building.
✨Tip Number 4
Don’t forget to follow up! After interviews or networking events, send a quick thank-you note. It keeps you on their radar and shows your enthusiasm for the role.
We think you need these skills to ace Area Sales Manager in Bathgate
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Area Sales Manager role. Highlight your B2B sales experience, especially in construction equipment or similar sectors. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of how you've built customer relationships and driven sales growth in the past. We love a good story!
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use numbers and metrics to demonstrate how you’ve successfully managed sales pipelines and closed deals. We’re all about results!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at executive-network-group
✨Know Your Territory
Before the interview, make sure you research the specific areas of Scotland you'll be covering. Understand the key players in the construction and heavy machinery sectors within those regions. This will show your potential employer that you're proactive and ready to hit the ground running.
✨Showcase Your Sales Skills
Prepare to discuss your previous B2B sales experiences, especially in capital equipment or similar fields. Have specific examples ready that highlight your ability to manage long sales cycles and build strong customer relationships. Use metrics to demonstrate your success!
✨Understand the Product Range
Familiarise yourself with the company's product offerings in earthmoving and construction equipment. Be prepared to discuss how these products can meet customer needs and how you would approach selling them. This knowledge will set you apart as a candidate who is genuinely interested in the role.
✨Prepare Questions
Think of insightful questions to ask during the interview. Inquire about the company's sales strategies, team dynamics, and how they support their sales staff. This not only shows your interest but also helps you gauge if the company is the right fit for you.
