Area Sales Manager

Area Sales Manager

London Full-Time 40000 - 45000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Drive sales by building relationships and meeting targets across the South of the UK.
  • Company: Join a leading global manufacturing business known for its strong culture and excellent service.
  • Benefits: Enjoy a competitive salary, bonuses, company car, private healthcare, and 25 days holiday.
  • Why this job: This role offers career progression in a reputable brand with an active portfolio and supportive culture.
  • Qualifications: Proven sales experience in capital equipment; strong relationship-building skills required.
  • Other info: Full product training provided; must hold a UK driving licence.

The predicted salary is between 40000 - 45000 £ per year.

Overview Job Title: Area Sales ManagerLocation: Wales & Southern England, UKSalary: £40,000 – £45,000 Basic, Uncapped Commission (OTE c£75k), Company Car, Phone, Laptop, Company Pension Scheme, Incentivising Holiday Allowance, Death in Service Benefit, Full Product Training.We are looking for a driven, relationship-focused sales professional for our Area Sales Manager opening. This is a chance to be part of a respected, forward-thinking construction machinery dealership with a strong reputation, loyal customer base, and ambitious growth plans. They offer a collaborative, down-to-earth team culture, alongside long-term customer relationships.Within the role of Area Sales Manager, you will promote both new & used machinery sales across Wales, the Southwest of England, and the Southeast territory.Responsibilities Managing and growing sales of new and used construction machineryDeveloping long-term relationships with contractors, construction hire businesses, and end usersIdentifying new opportunities and converting leads into profitable businessPreparing quotations, negotiating deals, and closing salesWorking closely with service and parts teams to ensure an exceptional customer experienceKeeping up to date with market trends, competitors, and product developmentsRequirements Proven experience in field sales (construction plant, powered access, agricultural, material handling, forklift truck, or capital equipment)Strong territory planning skills, with the willingness to travelMust be a team playerHold a UK driving licenceIf you want to sell products you can be proud of, work with customers who value your expertise, and join a dealership that genuinely backs its team, we\’d love to hear from you. Please contact Zoe Mansfield at Elite Consultancy on 0121 450 5000 or zoe.mansfield@elitecn.co.uk

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Area Sales Manager employer: Executive Network Group

Join a leading global manufacturing business as an Area Sales Manager in the South of the UK, where you will thrive in a supportive work culture that values strong relationships and employee development. With a competitive salary, excellent bonus structure, and comprehensive benefits including private healthcare and a generous holiday allowance, this role offers not just a job, but a pathway to career advancement within a reputable brand known for its commitment to first-class service and employee satisfaction.
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Contact Detail:

Executive Network Group Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Area Sales Manager

✨Tip Number 1

Research the company thoroughly before your interview. Understand their product range, market position, and company culture. This will help you tailor your responses and demonstrate your genuine interest in the role.

✨Tip Number 2

Network with current or former employees of the company on platforms like LinkedIn. They can provide valuable insights into the company’s sales strategies and culture, which can give you an edge during the interview process.

✨Tip Number 3

Prepare specific examples from your past experience that showcase your ability to meet sales targets and build relationships. Use the STAR method (Situation, Task, Action, Result) to structure your answers effectively.

✨Tip Number 4

Familiarise yourself with the latest trends in the forklift and material handling industry. Being knowledgeable about current developments will not only impress your interviewers but also show that you are proactive and passionate about the field.

We think you need these skills to ace Area Sales Manager

Sales Strategy Development
Relationship Building
Negotiation Skills
Customer Needs Assessment
CRM Software Proficiency
Pipeline Management
Market Knowledge in Capital Equipment
Communication Skills
Problem-Solving Skills
Time Management
Presentation Skills
Team Collaboration
Adaptability
Driving Licence

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights your sales achievements, particularly in capital equipment sales. Include specific metrics that demonstrate how you have met or exceeded sales targets in previous roles.

Craft a Compelling Cover Letter: In your cover letter, emphasise your experience in building relationships and negotiating deals. Mention your familiarity with the agricultural, construction plant, forklift, or material handling sectors to show you understand the industry.

Showcase Your Skills: Clearly outline your skills related to CRM software, sales pipeline management, and customer relationship building. Use examples from your past experiences to illustrate how these skills have contributed to your success.

Proofread Your Application: Before submitting, carefully proofread your application for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial in a sales role.

How to prepare for a job interview at Executive Network Group

✨Know Your Product Range

Familiarise yourself with the specific forklift trucks and related products the company offers. Understanding their features, benefits, and how they stand out in the market will help you demonstrate your expertise and passion during the interview.

✨Demonstrate Relationship-Building Skills

Prepare examples of how you've successfully built and maintained relationships with clients in previous roles. Highlight your ability to understand customer needs and how you've tailored solutions to meet those needs.

✨Showcase Your Sales Achievements

Be ready to discuss your proven track record of meeting or exceeding sales targets. Use specific metrics and examples to illustrate your success in a capital equipment sales environment, as this will resonate well with the interviewers.

✨Prepare Questions for the Interviewers

Think of insightful questions to ask about the company's culture, sales strategies, and future goals. This shows your genuine interest in the role and helps you assess if the company is the right fit for you.

Area Sales Manager
Executive Network Group
Location: London
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