At a Glance
- Tasks: Lead global marketing for offshore energy, turning complex data into compelling stories.
- Company: Join a global leader in weather intelligence with a focus on innovation.
- Benefits: Direct access to senior leadership and opportunities for career progression.
- Other info: Be part of a dynamic team driving change in a rapidly evolving market.
- Why this job: Shape the future of offshore energy marketing and make a real impact.
- Qualifications: 3+ years in B2B product marketing with a knack for data-driven storytelling.
The predicted salary is between 60000 - 80000 £ per year.
A global weather intelligence leader is rebuilding its offshore platform and go-to-market strategy in one of the most volatile, opportunity-rich markets in energy. They already dominate in offshore oil & gas and offshore wind, but their existing platform has served customers for over twenty-five years. It is now being completely reengineered, AI-enabled and prepared for the next decade. This Product Marketing Manager will be the person who turns that into commercial reality in Offshore, shaping how the portfolio is positioned, launched and adopted worldwide.
Impact
- Own the global narrative for Offshore Oil & Gas, Offshore Wind, and Marine Operations, turning complex metocean capability into clear, credible value stories that win deals.
- Lead global launches and always-on campaigns for the new platform, working with domain experts, regional marketers and sales to drive pipeline and feature adoption.
- Build the sales engine for offshore: sales kits, decks, landing pages, HubSpot flows, enablement and insights that shorten cycles and increase win rates.
- Turn customer and market signals into sharp input for the roadmap, influencing where product and R&D invest next.
- Be a driving force in how GenAI is used in product marketing, both in workflow and in how the product story itself is told.
Qualifications
- Hands‑on B2B product marketer (3+ years) who has personally run webinars, campaigns and sales enablement in a lean environment, not just written strategy decks.
- Comfortable in technical, data-heavy domains, with clear appetite to go deep on offshore operations and weather‑driven decision support.
- Commercially minded, talking in terms of pipeline, win rates, expansion and churn, not just “brand” or “content”.
- Confident operating across cultures and time zones, aligning product, sales and marketing without hiding behind process.
- Brings energy, curiosity and clear conviction about why this market and this moment matter.
What Is on Offer
You will report directly to the SVP Weather Intelligence, sit at the centre of a global matrix and become the offshore marketing voice senior leadership listens to. This is a chance to own a critical portfolio at the moment a new platform goes to market, with the autonomy to shape how that story is told and the scale of a long-established, Alfa Laval backed business behind you. Progression can be into broader domain leadership or senior commercial roles as the organisation continues to grow in offshore energy and adjacent sectors. Exceptional product marketers who are ready to step out of the shadows of large teams and take visible ownership of a global portfolio are invited to get in touch in confidence.
Product Marketing Manager Offshore in Aberdeen employer: Executive Integrity
As a global leader in weather intelligence, our company offers an exceptional work environment for the Product Marketing Manager role, located in either Aberdeen or Oslo. We pride ourselves on a culture of innovation and collaboration, providing employees with the autonomy to shape impactful narratives in the offshore energy sector. With a strong focus on professional growth and the opportunity to lead significant product launches, we empower our team members to make meaningful contributions while enjoying the benefits of working within a well-established, supportive organisation.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager Offshore in Aberdeen
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Executive Integrity and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Executive Integrity are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Executive Integrity on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Executive Integrity. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager Offshore in Aberdeen
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Executive Integrity. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Executive Integrity:Show us that you’ve done your homework! In your application, briefly mention what you admire about Executive Integrity’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Executive Integrity
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Executive Integrity will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Executive Integrity, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
