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- Tasks: Lead innovative marketing campaigns to attract high-value leads and enhance customer engagement.
- Company: Join an award-winning tech company revolutionising the maritime software industry.
- Benefits: Enjoy a competitive salary, hybrid work options, and a vibrant company culture.
- Why this job: Be part of a dynamic team where your creativity drives real impact in a competitive market.
- Qualifications: Experience in B2B demand generation, preferably in Maritime or Logistics, with strong analytical skills.
- Other info: Work for a company committed to sustainability, donating profits to renewable energy initiatives.
The predicted salary is between 36000 - 60000 £ per year.
Location: London
Who are we recruiting for?
Our client is a successful, award-winning technology company at the forefront of the maritime software industry. With a strong track record of delivering innovative B2B SaaS solutions to some of the world’s leading maritime businesses, they have built a unique reputation for excellence. As part of their vibrant and motivated marketing team, they are now seeking a determined and creative Demand Generation Manager to spearhead their efforts in driving new business opportunities and enhancing customer engagement.
What will you be doing?
As a Demand Generation Manager, you will play a pivotal role in improving lead generation efforts, driving qualified leads, and increasing overall pipeline contribution. Your responsibilities will include:
- Designing and executing multi-channel campaigns across email, digital ads, social media, and events to attract high-value leads.
- Developing and refining lead nurturing strategies to enhance conversion rates and accelerate the sales cycle.
- Account-based marketing, specifically targeting customers.
- Utilising AI tools both for demand generation and in daily operations.
- Collaborating with sales and product teams to ensure alignment on messaging, audience targeting, and pipeline goals.
- Managing marketing automation tools and CRM systems to track performance and optimise campaigns based on data-driven insights.
- Creating innovative content strategies to engage potential customers throughout their buying journey.
- Monitoring key metrics such as cost per lead, MQLs, SQLs, and ROI, and presenting results to senior leadership.
- Staying ahead of industry trends and adopting brave new approaches to demand generation in a highly competitive market.
Are you the ideal candidate?
We are looking for someone super switched on with an eagerness to learn and self-develop, and the ability to run with tasks independently.
- Proven experience in demand generation for a B2B Software company, ideally with experience in Maritime or Logistics.
- Expertise in managing marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
- A data-driven mindset with the ability to analyse performance metrics and implement improvements.
- Strong experience using AI tools for daily operations and demand generation.
- Strong collaboration skills to work effectively with cross-functional teams.
- A creative and determined approach to campaign management, always seeking ways to stand out in a competitive market.
- Bachelor’s degree in Marketing, Business, or a related field.
What’s in it for you?
Join a refreshed and dynamic company culture where your ideas matter and innovation is rewarded. Our client offers:
- A competitive salary and benefits package.
- A centrally located office in London with hybrid benefits.
- Exceptional employee retention rates, highlighting their track record in employee development.
- The chance to work with an award-winning, globally respected team.
- Flexible working options to support a healthy work-life balance.
Who are we?
Executive Integrity is a global executive search and recruitment consultancy for a more sustainable world with a focus on talent within the Maritime and Renewable Energy sectors. We give a proportion of all our profits to Renewable World, a charity that develops affordable and innovative renewable energy solutions to poverty-stricken communities.
Seniority level: Not Applicable
Employment type: Full-time
Job function: Marketing
Industries: Software Development and Maritime Transportation
Demand Generation Manager employer: Executive Integrity | B Corp™
Contact Detail:
Executive Integrity | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation Manager
✨Tip Number 1
Familiarise yourself with the maritime software industry. Understanding the specific challenges and trends in this sector will help you tailor your approach and demonstrate your knowledge during interviews.
✨Tip Number 2
Network with professionals in the maritime and logistics fields. Attend industry events or join relevant online forums to connect with potential colleagues and learn more about what companies like ours are looking for in a Demand Generation Manager.
✨Tip Number 3
Showcase your experience with marketing automation tools and CRM systems. Be prepared to discuss specific campaigns you've managed and how you used data to drive results, as this is crucial for the role.
✨Tip Number 4
Demonstrate your creativity in campaign management. Think of innovative ideas that could set you apart from other candidates, and be ready to share these during your discussions with us.
We think you need these skills to ace Demand Generation Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in demand generation, particularly within B2B software or the maritime industry. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your creativity and determination. Discuss how your skills align with the responsibilities of the Demand Generation Manager role and mention any innovative campaigns you've led.
Showcase Your Data-Driven Mindset: In your application, emphasise your ability to analyse performance metrics and implement improvements. Provide examples of how you've used data to optimise campaigns in past positions.
Highlight Collaboration Skills: Since the role requires working closely with sales and product teams, include examples of successful cross-functional collaboration in your application. This will demonstrate your ability to align messaging and goals effectively.
How to prepare for a job interview at Executive Integrity | B Corp™
✨Showcase Your Demand Generation Expertise
Be prepared to discuss your previous experience in demand generation, particularly within the B2B software sector. Highlight specific campaigns you've managed, the tools you used, and the results achieved to demonstrate your capability.
✨Familiarise Yourself with AI Tools
Since the role involves utilising AI tools for demand generation, make sure you understand how these tools can enhance marketing efforts. Be ready to share examples of how you've successfully integrated AI into your previous campaigns.
✨Emphasise Collaboration Skills
This position requires strong collaboration with sales and product teams. Prepare to discuss how you've worked cross-functionally in the past, focusing on how you aligned messaging and goals to drive successful outcomes.
✨Stay Ahead of Industry Trends
Research current trends in maritime software and demand generation strategies. Being able to discuss recent developments or innovative approaches will show your enthusiasm for the industry and your proactive nature.
