Demand Generation Manager

Head of BD – Recruitment in Maritime, Ports, Logistics & Supply Chain

Job Title: Demand Generation Manager

Location: London

Who are we recruiting for?

Our client is a successful, award-winning technology company at the forefront of the maritime software industry. With a strong track record of delivering innovative B2B SaaS solutions to some of the world’s leading maritime businesses, they have built a unique reputation for excellence. As part of their vibrant and motivated marketing team, they are now seeking a determined and creative Demand Generation Manager to spearhead their efforts in driving new business opportunities and enhancing customer engagement.

What will you be doing?

As a Demand Generation Manager, you will play a pivotal role in improving lead generation efforts, driving qualified leads, and increasing overall pipeline contribution. Your responsibilities will include:

• Designing and executing multi-channel campaigns across email, digital ads, social media, and events to attract high-value leads.
• Developing and refining lead nurturing strategies to enhance conversion rates and accelerate the sales cycle.
• Account-based marketing, specifically targeting customers.
• Utilising AI tools both for demand generation and in daily operations.
• Collaborating with sales and product teams to ensure alignment on messaging, audience targeting, and pipeline goals.
• Managing marketing automation tools and CRM systems to track performance and optimise campaigns based on data-driven insights.
• Creating innovative content strategies to engage potential customers throughout their buying journey.
• Monitoring key metrics such as cost per lead, MQLs, SQLs, and ROI, and presenting results to senior leadership.
• Staying ahead of industry trends and adopting brave new approaches to demand generation in a highly competitive market.

Are you the ideal candidate?

We are looking for someone super switched on with an eagerness to learn and self-develop, and the ability to run with tasks independently.

• Proven experience in demand generation for a B2B Software company, ideally with experience in Maritime or Logistics.
• Expertise in managing marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• A data-driven mindset with the ability to analyse performance metrics and implement improvements.
• Strong experience using AI tools for daily operations and demand generation.
• Strong collaboration skills to work effectively with cross-functional teams.
• A creative and determined approach to campaign management, always seeking ways to stand out in a competitive market.
• Bachelor’s degree in Marketing, Business, or a related field.

What’s in it for you?

Join a refreshed and dynamic company culture where your ideas matter and innovation is rewarded. Our client offers:

• A competitive salary and benefits package.
• A centrally located office in London with hybrid benefits.
• Exceptional employee retention rates, highlighting their track record in employee development.
• The chance to work with an award-winning, globally respected team.
• Flexible working options to support a healthy work-life balance.

Who are we?

Executive Integrity is a global executive search and recruitment consultancy for a more sustainable world with a focus on talent within the Maritime and Renewable Energy sectors. We give a proportion of all our profits to Renewable World, a charity that develops affordable and innovative renewable energy solutions to poverty-stricken communities.

Seniority level

Not Applicable

Employment type

Full-time

Job function

Marketing

Industries

Software Development and Maritime Transportation

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