At a Glance
- Tasks: Lead the sales and marketing team to drive growth and achieve ambitious targets.
- Company: Established electrical and electronics manufacturing business in Somerset.
- Benefits: Competitive salary, bonuses, car allowance, and long-term incentives.
- Other info: Opportunity for significant autonomy and career advancement.
- Why this job: Shape the future of a profitable business and influence its sales strategy.
- Qualifications: Proven track record in technical sales and strong leadership skills.
The predicted salary is between 75000 - 100000 £ per year.
Base pay range £75,000 - £100,000 + Car, Bonus and Benefits
About the Role
Executive Heads has been retained to appoint a Sales Director for an established, privately owned Electrical and Electronics Manufacturing business based in Somerset. Reporting directly to the Managing Director and joining the board of directors alongside the operational directors and finance director, the Sales Director will lead the entire sales and marketing function, managing a team that includes a regional sales manager, area sales managers, and internal sales and marketing staff, with full responsibility for sales targets, strategy, and budget.
The new Sales Director will be a key driver of growth, responsible for setting ambitious yet achievable sales targets aligned with the company’s commitment to product quality and customer service. They will oversee the development and execution of sales plans, coach and mentor the sales team, and act as the company’s eyes and ears in the marketplace to provide regular, insightful feedback to the board. This role requires a strong technical understanding of electrical or electronic products and the ability to navigate a complex, evolving market. The Sales Director will also manage key relationships with specialist wholesalers and industry associations to enhance the company’s market presence and growth opportunities.
Key Duties and Responsibilities
- Own the sales P&L, driving sustainable year‑on‑year revenue growth and profitability while maintaining high product quality and service standards.
- Lead and manage the regional sales team, including area sales managers and internal sales support, setting clear targets and objectives aligned with the annual business plan.
- Develop and implement sales strategies that capitalise on market opportunities, while preserving strong customer relationships.
- Oversee the sales pipeline, budgeting, and forecasting processes, ensuring accurate and timely management information for board‑level decision‑making.
- Coach, mentor, and motivate the sales team to improve performance, foster collaboration, and support professional development.
- Build and maintain strong relationships with key customers, wholesalers, and industry associations to enhance market presence and brand reputation.
- Coordinate closely with production and other internal departments to align sales targets with operational capabilities and customer service excellence.
- Manage marketing activities, including trade journals, exhibitions, CPD events, and digital presence to support sales growth.
- Provide regular, insightful market feedback and reports to the board, highlighting trends, challenges, and opportunities.
- Travel regularly to customer sites, exhibitions, and regional offices, maintaining a strong presence both in the field and at the company’s headquarters.
The Person
We are looking for a Sales Director with a proven track record of driving significant revenue growth and profitability within a technical sales environment, ideally in electrical or related industries. The ideal candidate will have strong commercial acumen, the ability to set and achieve ambitious sales targets, and experience managing and motivating diverse sales teams. They should possess excellent communication skills to provide clear market insights and foster collaboration across departments. A technical background in electronics or electrical engineering is highly desirable to understand complex product offerings and customer needs. We seek a strategic thinker who is both goal‑oriented and capable of navigating change, with the independence and interpersonal skills to build trust and lead a high‑performing sales function.
The opportunity
This is a pivotal Sales Director role within a well‑established and profitable business, offering significant autonomy and the chance to lead the sales function through a period of growth and consolidation. The successful candidate will have the opportunity to shape the sales strategy, drive revenue growth, and influence the company’s future direction. The role includes a competitive remuneration package with bonus potential and the possibility of long‑term incentive plans, reflecting the company’s commitment to rewarding long‑term contribution and success.
Seniority level: Director
Employment type: Full‑time
Job function: Sales, Management, and Manufacturing
Industries: Appliances, Electrical, and Electronics Manufacturing
Location: Somerset
Sales Director employer: Executive Heads
As a Sales Director at our established, privately owned Electrical and Electronics Manufacturing business in Somerset, you will join a dynamic team that values innovation and excellence. We offer a supportive work culture that prioritises professional development, with opportunities for mentorship and collaboration across departments. Our competitive remuneration package, including bonuses and long-term incentives, reflects our commitment to rewarding your contributions as we drive growth and maintain our reputation for quality and customer service.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Director
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Director at Executive Heads, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Executive Heads. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Director. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Director
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Executive Heads:When writing your cover letter, make sure to tailor your message specifically for Executive Heads. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Executive Heads
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Executive Heads that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Executive Heads that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Executive Heads’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
