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- Tasks: Lead strategic marketing efforts and create engaging content for a growing law firm.
- Company: Join a forward-thinking law firm with ambitious growth plans near Aldershot.
- Benefits: Enjoy a competitive salary, performance bonuses, and generous holiday perks.
- Why this job: Be part of a collaborative culture while making a real impact in the professional services industry.
- Qualifications: Bachelor’s degree and 4+ years of marketing experience, preferably in legal or professional services.
- Other info: Opportunity to lead a team and participate in CSR initiatives.
The predicted salary is between 40000 - 52000 £ per year.
*Please only apply if you have come from a Professional Services industry*
Exec Recruitment Solutions are currently working on behalf of a forward-thinking, ambitious and collaborative law firm based near to Aldershot, which has rapidly growing growth plans in place for over the next decade.
The ideal candidate will lead strategic marketing efforts, working closely with managers to create engaging content, managing digital channels. You will have experience within either the legal, or professional services industry.
What will the role involve?
- Develop and implement a comprehensive marketing strategy aligned with growth goals
- Execute multi-channel campaigns to boost brand awareness, reach new clients, and support client retention
- Partner with Managers to identify target audiences and tailor marketing strategies accordingly
- Oversee content creation for various platforms, including the website, social media, blogs, newsletters, and client communications
- Collaborate with legal teams to produce articles, case studies, and client alerts
- Manage and optimize digital presence, including SEO, SEM, and social media engagement
- Analyse digital metrics to drive decisions
- Ensure brand consistency across all materials and client touchpoints
- Coordinate with vendors to produce high-quality marketing collateral that aligns with the firm’s image
- Develop strategies to enhance client relationships
- Support the business development team with client-focused events and promotions
- Plan and manage client events, webinars, and conferences
- Conduct research on trends, competitor activities, and audience behaviour, sharing insights with the Strategy Board
- Track and report on campaign effectiveness, using data to refine strategies and improve ROI
- Lead a team of Marketing Assistants and Executives based in the UK and South Africa
- Actively participate in and, lead CSR initiatives where required
What’s in it for you?
In addition to a competitive salary, you will also have access to a wide range of benefits including:
- Competitive salary ranging from £50-£65K
- 20% annual discretionary performance bonus
- Free onsite parking
- A wide range of benefits and perks including; pension, enhanced maternity/paternity, extra holiday over the Christmas closure + many more!
- 25 days holiday + bank holidays
Who are we looking for?
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- 4 + years of marketing experience, ideally within a law firm or professional services
- Strong knowledge of digital marketing (SEO, SEM, social media, analytics)
- Experience with marketing tools such as CRM systems, Google Analytics, and email marketing platforms
- Proven track record in managing multi-channel campaigns and measuring success
- Strong project management skills, with the ability to prioritize and meet deadlines
- Creativity, strategic thinking, and a collaborative mindset
Next steps:
If this opportunity inspires you or you’d like to know more, please contact Emma Reeder.
Apply via email with an updated CV (Word and PDF formats) and a brief summary of your current position to emma@execrecruitmentsolutions.com. We can’t wait to hear from you!
Date: 20th January 2025
Marketing Manager employer: Exec Recruitment Solutions
Contact Detail:
Exec Recruitment Solutions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Make sure to highlight your experience in the professional services industry during your conversations. This is crucial since the firm is specifically looking for candidates with a background in this area.
✨Tip Number 2
Familiarize yourself with the latest trends in digital marketing, especially SEO and SEM strategies. Being able to discuss these topics confidently will show that you are up-to-date and ready to lead their marketing efforts.
✨Tip Number 3
Prepare examples of successful multi-channel campaigns you've managed in the past. Be ready to discuss how you measured their success and what insights you gained from them.
✨Tip Number 4
Research the law firm’s current marketing strategies and think about how you could enhance them. Bringing fresh ideas to the table during discussions can set you apart from other candidates.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in the professional services industry, particularly in marketing roles. Emphasize relevant skills such as digital marketing, campaign management, and content creation.
Craft a Compelling Summary: In your application, include a brief summary that outlines your current position and how your background aligns with the requirements of the Marketing Manager role. Focus on your strategic thinking and collaborative mindset.
Showcase Relevant Experience: Detail your previous marketing campaigns, especially those within the legal or professional services sectors. Use metrics to demonstrate your success and impact on brand awareness and client retention.
Highlight Digital Skills: Since the role requires strong digital marketing knowledge, make sure to mention your experience with SEO, SEM, and analytics tools like Google Analytics. Provide examples of how you've used these skills to drive results.
How to prepare for a job interview at Exec Recruitment Solutions
✨Showcase Your Industry Experience
Make sure to highlight your experience in the professional services or legal industry during the interview. Discuss specific projects or campaigns you've worked on that align with the firm's goals.
✨Demonstrate Strategic Thinking
Prepare to discuss how you would develop and implement a marketing strategy that aligns with the firm's growth plans. Be ready to share examples of past strategies you've executed successfully.
✨Familiarize Yourself with Digital Marketing Tools
Since the role requires strong knowledge of digital marketing, brush up on tools like Google Analytics and CRM systems. Be prepared to discuss how you've used these tools to measure campaign success.
✨Prepare for Team Leadership Questions
As you'll be leading a team of Marketing Assistants and Executives, think about your leadership style and experiences. Be ready to share how you motivate and manage teams to achieve marketing objectives.
