At a Glance
- Tasks: Lead digital marketing strategies and manage a high-performing team to drive growth.
- Company: Join Exclaimer, a global award-winning SaaS provider with a people-first culture.
- Benefits: Enjoy competitive pay, flexible working, generous leave, and comprehensive wellbeing support.
- Other info: Be part of a certified Great Place To Work with a commitment to diversity and inclusion.
- Why this job: Shape the future of global communication while growing your career in an inclusive environment.
- Qualifications: 8+ years in digital marketing with leadership experience in B2B SaaS.
The predicted salary is between 49500 - 60500 £ per year.
When you join Exclaimer you will join a global award-winning SaaS provider with an exceptional revenue rate, ambitious growth plans, and an inclusive and outcomes-driven culture. Exclaimer is a high-growth SaaS company with 300+ colleagues across the UK, US, Europe, and Asia-Pacific. We promote a people-first culture built on fairness, inclusion, psychological safety, and continuous learning. As we evolve into a multi-channel platform for branded business communications, we offer employees the opportunity to shape the future of global communication—while growing their careers in a culture where curiosity, creativity, and accountability thrive.
We’re officially Great Place To Work Certified™. Exclaimer has been recognised by Great Place To Work® for our culture of collaboration, trust, and growth. This certification reflects our commitment to creating an environment where every voice matters and people genuinely enjoy coming to work.
About the opportunity
- Performance Marketing
- Own paid media strategy across search, social, and display (Google, LinkedIn, Meta, etc.)
- Manage budget allocation and ROI across channels
- Build testing frameworks to continuously improve CAC and conversion rates
- Build and manage a full funnel strategy across all channels
- Manage agency relationships
- Email Marketing
- Own lifecycle and nurture programs across the funnel, from lead nurture to customer retention
- Drive segmentation, personalization, and automation strategy
- Partner with product marketing on messaging and campaign calendars
- Work closely with channel, sales, and customer success to align email programs with partner campaigns, sales motions, and customer lifecycle milestones
- Website
- Manage a team who looks after website strategy, performance, and roadmap (UX, SEO/GEO, CRO)
- Drive continuous testing and optimization of conversion paths
- Ensure the site supports campaigns, product launches, and regional needs
- ABM
- Build and scale account-based marketing programs targeting key accounts and segments
- Align closely with sales on target account lists, messaging, and engagement strategy
- Measure and report on ABM program impact on pipeline and revenue
- Leadership
- Build, manage, and develop a team of channel specialists
- Set the digital marketing strategy and roadmap in line with company growth goals
- Report on performance to senior leadership, tying digital activity to pipeline and revenue outcomes
What We're Looking For
- 8+ years in digital marketing, with at least 3 years in a leadership role
- Proven experience owning performance marketing, email, and website channels at a B2B SaaS company
- Direct experience building or scaling an ABM program
- Strong analytical skills; comfortable with marketing attribution, dashboards, and reporting
- Experience managing budgets and external agencies/vendors
- A track record of building and leading high performing teams
- Familiarity with tools such as HubSpot, Salesforce, 6sense/Demandbase, Google Analytics, and similar martech stacks
Nice to Have
- Experience in a fast growing SaaS or email/productivity software company
- Experience marketing to IT and technical buyer personas
At Exclaimer, we’re proud to offer a benefits package that reflects our commitment to supporting you professionally, personally, and wherever life takes you. Alongside competitive pay, you’ll have access to generous paid time off, flexible working options including our XFlex programme and a “work from anywhere” allowance - plus enhanced leave for all new parents, regardless of gender, family structure, or path to parenthood. Our wellbeing offering includes comprehensive healthcare coverage, fully funded insurance and income protection, access to 24/7 virtual care, and mental health, legal and financial support through employee assistance programmes. We help you plan for the future with contributory retirement plans and savings support, and back your day-to-day wellbeing with perks like subscriptions to Calm and Blinkist, fitness and lifestyle credits, global travel assistance and a wide range of discounts. Wherever you're based, you'll find that Exclaimer’s benefits are designed to help you thrive: at work and beyond.
At Exclaimer, inclusion is more than a policy - it’s part of who we are. We’re proud to be an equal opportunity employer and welcome applications from people of all backgrounds, experiences, and identities. We consider all candidates fairly and without discrimination irrespective of ethnicity, race, religion, nationality, age, gender, marital status, disability, neurodivergence, caring responsibilities, sexual orientation, or gender identity. We’re building a culture where everyone feels they belong and can thrive, and we’d love for you to be part of it.
If you require any reasonable adjustments or support through the application or hiring process, please email the team in confidence via Work@Exclaimer.com to let us know.
Head of Digital in London employer: Exclaimer
Exclaimer is an exceptional employer, offering a dynamic work environment where innovation and strategic thinking are at the forefront of our mission. As a Director of Financial Planning and Analysis, you will play a pivotal role in shaping our financial strategies while benefiting from a culture that prioritises employee growth, collaboration, and a commitment to excellence. Located in a vibrant area, we provide unique opportunities for professional development and a chance to be part of a forward-thinking team driving significant impact in the software industry.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Exclaimer and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Exclaimer are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Exclaimer on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Exclaimer. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Digital in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Exclaimer. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Exclaimer:Show us that you’ve done your homework! In your application, briefly mention what you admire about Exclaimer’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Exclaimer
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Exclaimer will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Exclaimer, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
