Head of Digital Marketing

Head of Digital Marketing

Department: Marketing

Employment Type: Permanent – Full Time

Location: UK – London

Description

Exclaimer, A tech scale up with Big Plans…

When you join Exclaimer you will join a global award-winning SaaS provider with an exceptional revenue rate, ambitious growth plans, and an exciting work culture.

Not Heard of us?

We provide world-class email signature solutions that let organizations of any size achieve brand consistency, legal compliance, and customer engagement on any device. Designed for Microsoft 365, Google Workplace, and Microsoft Exchange, our solutions are used by over 50,000 customers in 150+ countries. Some of these customers include renowned companies such as Sony, Mattel, Bank of America, NBC, the Government of Canada, the BBC, and the Academy Awards. We have over 250 employees worldwide.

We’re looking for a growth obsessed Head of Digital, responsible for optimising and delivering the website strategy globally. Working alongside the Marketing, Product, Sales and Customer teams you will collaborate across functions to ensure the website becomes the best face of our brand and be a key part of delivering Exclaimer’s PLG motion. This role comes at a time when product development is fast paced and we need operating experience as well as strategy to meet the needs of this rapidly growing business.

Reporting to the Director of Demand Gen you will be responsible for managing our website strategy delivering a best-in-class approach for website customer journeys, messaging, experimentation, and a frictionless self-serve motion. Plus, ownership of organic performance through the funnel, in collaboration with the content team. Your plans will both inform and align with the wider website team, paid, content marketing, and product marketing.

Following our rebrand a year ago we launched a new website to ensure our web presence continues to be a key driver for business growth. There is a huge opportunity for the website to become the engine that drives business growth, with a self-serve motion (in development by Product and Engineering) and a frictionless customer experience.

In this role you will also ensure we take advantage of our updated technology stack, you will be responsible for identifying areas of optimisation. We expect this role to also consider the balance between Paid Search spend and organic SEO efforts, with a view to collaborate and prioritise dependent on our keyword performance. This role will be working closely with other marketing teams to ensure results are reported, analysed and interpreted correctly.

Key Responsibilities

• You will own the website strategy to drive growth, aligning on business priorities and ensuring ongoing optimisation that results in traffic, engagement and revenue growth, working closely with our Demand Generation, Product, Customer and Content marketing teams.

• You will be the go-to-person responsible for the website and associated tech stack, identifying issues with the team and taking action to resolve them, ensuring website health and performance.
• You will lead the website team of four, comprising of conversion rate optimisation / experimentation, web & SEO, growth (PLG), and digital roles. Providing direction and coaching as well as alignment to the team around structured goals (OKRs).

• In collaboration with the wider content team, you will share the responsibility of delivering structure and content for SEO-led and customer journey content.

• In collaboration with the wider website team, you will share in the responsibility of delivering reporting on relevant customer journeys through the website. Analysing this reporting and highlighting opportunities for improvement, working closely with our Product, Customer and Sales teams.

• You will oversee ownership of our website tech stack, as well as gathering of user feedback directly and indirectly through a suite of user feedback platforms. The responsibility is split between this role, and Marketing Operations.

• Review and benchmark our competitor’s search engine ranking performance to ensure we keep pace and stay ahead.
• Coordinate with the Paid Search team to ensure we have a complete keyword strategy that drives our business objectives as one team.

• Work closely with our Brand & Content teams to ensure the content on the website is aligned to our keywords, with the right messaging, tone of voice and provides a consistent read and feel.

Skills, Knowledge and Expertise

• 8+ years experience in managing websites with a focus on digital acquisition for a B2B Business preferably in SaaS.
• Experience collaborating with Product to deliver a best-in-class web experiences and hand off to PLG and self-serve motions is a must.

• Ability to identify and develop a plan to ensure we have the right traffic visiting our site. Ability to communicate plans and ideas to the wider team to enable holistic improvements and changes, supported by reporting and data led analysis and insights.

• Coordinating with Demand Generation, Product marketing, and agencies on projects. Creating a vision and strategy for organic visitor pathways to conversion and cross-sell (new landing pages, product pages, blog posts, lifecycle assets etc.)

• Excellent knowledge of Google Analytics, SEMrush, storyblok etc. and marketing KPIs and growth levers with proven experience of improving rankings and increase organic traffic.

• Experience managing website teams to deliver projects that require cross team collaboration and regular communication of both plans and key deliverables. Informing the wider business, and bringing others on the journey.

• Commercially astute and business-minded, having the company’s ROI as the key driver of success.

• Plan, implement and prioritize data-led initiatives, whether that be page creation, blog guidance, website improvements, development of other lead magnets.

• Excellent communication skills and an ability to collaborate with internal stakeholders at all levels, including the exec team.

Benefits

We offer you a challenging job in a growing and truly global international SaaS company with a competitive compensation structure. Ah, and you will be part of a fun and hardworking team:

• Hybrid working
• Healthcare
• Life insurance
• 6 weeks – work anywhere option per year
• Employee Assistance program
• Contributory retirement savings plan
• Opportunities for training & development
• Great team and culture
• Discounts portal
• Income protection Insurance
• Online GP services

Exclaimer is an equal opportunity employer and people seeking employment with us are considered without regards to race, colour, religion, national origin, age, sex, marital status, physical or mental disability, veteran status, gender identity, sexual orientation, or any other characteristic protected by law.

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