When you join Exclaimer you will join a global award-winning SaaS provider with an exceptional revenue rate, ambitious growth plans, and an inclusive and outcomes-driven culture.
Exclaimer is a high-growth SaaS company with 300+ colleagues across the UK, US, Europe, and Asia-Pacific. We promote a people-first culture built on fairness, inclusion, psychological safety, and continuous learning. As we evolve into a multi-channel platform for branded business communications, we offer employees the opportunity to shape the future of global communication - while growing their careers in a culture where curiosity, creativity, and accountability thrive.
We’re officially Great Place To Work Certified
Exclaimer has been recognised by Great Place to Work for our culture of collaboration, trust, and growth. This certification reflects our commitment to creating an environment where every voice matters and people genuinely enjoy coming to work. See our accreditations to learn more:
About the opportunity
What You’ll Do
Performance Marketing
- Own paid media strategy across search, social, and display (Google, LinkedIn, Meta, etc.)
- Manage budget allocation and ROI across channels
- Build testing frameworks to continuously improve CAC and conversion rates
- Build and manage a full funnel strategy across all channels
- Manage agency relationships
Email Marketing
- Own lifecycle and nurture programs across the funnel, from lead nurture to customer retention
- Drive segmentation, personalization, and automation strategy
- Partner with product marketing on messaging and campaign calendars
- Work closely with channel, sales, and customer success to align email programs with partner campaigns, sales motions, and customer lifecycle milestones
Website
- Manage a team to who looks after website strategy, performance, and roadmap (UX, SEO/GEO, CRO)
- Drive continuous testing and optimization of conversion paths
- Ensure the site supports campaigns, product launches, and regional needs
ABM
- Build and scale account-based marketing programs targeting key accounts and segments
- Align closely with sales on target account lists, messaging, and engagement strategy
- Measure and report on ABM program impact on pipeline and revenue
Leadership
- Build, manage, and develop a team of channel specialists
- Set the digital marketing strategy and roadmap in line with company growth goals
- Report on performance to senior leadership, tying digital activity to pipeline and revenue outcomes
What We’re Looking For
- 8+ years in digital marketing, with at least 3 years in a leadership role
- Proven experience owning performance marketing, email, and website channels at a B2B SaaS company
- Direct experience building or scaling an ABM program
- Strong analytical skills; comfortable with marketing attribution, dashboards, and reporting
- Experience managing budgets and external agencies/vendors
- A track record of building and leading high performing teams
- Familiarity with tools such as HubSpot, Salesforce, 6sense/Demandbase, Google Analytics, and similar martech stacks
Nice to Have
- Experience in a fast growing SaaS or email/productivity software company
- Experience marketing to IT and technical buyer personas
At Exclaimer, we’re proud to offer a benefits package that reflects our commitment to supporting you professionally, personally, and wherever life takes you.
- Alongside competitive pay, you'll have access to generous paid time off, flexible working options including our XFlex programme and a "work from anywhere" allowance - plus enhanced leave for all new parents, regardless of gender, family structure, or path to parenthood.
- Our wellbeing offering includes comprehensive healthcare coverage, fully funded insurance and income protection, access to 24/7 virtual care, and mental health, legal and financial support through employee assistance programmes.
- We help you plan for the future with contributory retirement plans and savings support, and back your day-to-day wellbeing with perks like subscriptions to Calm and Blinkist, fitness and lifestyle credits, global travel assistance and a wide range of discounts.
- Wherever you're based, you'll find that Exclaimer's benefits are designed to help you thrive: at work and beyond.
At Exclaimer, inclusion is more than a policy - it's part of who we are.
We're proud to be an equal opportunity employer and welcome applications from people of all backgrounds, experiences, and identities. We consider all candidates fairly and without discrimination irrespective of ethnicity, race, religion, nationality, age, gender, marital status, disability, neurodivergence, caring responsibilities, sexual orientation, or gender identity. We're building a culture where everyone feels they belong and can thrive, and we'd love for you to be part of it. If you require any reasonable adjustments or support through the application or hiring process, please email the team in confidence via Work@Exclaimer.com to let us know.
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Head of Digital employer: Exclaimer
Exclaimer is an exceptional employer that fosters a dynamic and inclusive work culture, prioritising employee growth and development in the fast-paced SaaS industry. With remote eligibility, employees enjoy flexibility while being part of a collaborative team that values innovation and impact, making it an ideal place for those looking to advance their careers in business development.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Exclaimer are looking for when hiring for a Head of Digital.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Exclaimer for the Head of Digital, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Exclaimer as a Head of Digital, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Exclaimer’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Head of Digital.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Exclaimer, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Exclaimer's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Exclaimer. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Exclaimer
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Exclaimer uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Exclaimer. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
