Senior Marketing Manager - Channel New London, England, United Kingdom

When you join Exclaimer you will join a global award-winning SaaS provider with an exceptional revenue rate, ambitious growth plans, and an inclusive and outcomes-driven culture. Exclaimer is a high-growth SaaS company with 300+ colleagues across the UK, US, Europe, and Asia-Pacific. We promote a people-first culture built on fairness, inclusion, psychological safety, and continuous learning. As we evolve into a multi-channel platform for branded business communications, we offer employees the opportunity to shape the future of global communication—while growing their careers in a culture where curiosity, creativity, and accountability thrive.

We are looking for a Senior Channel Marketing Manager, US to take clear ownership of our AMER channel marketing strategy and execution. This is a senior, revenue-aligned role. You will be responsible for driving measurable pipeline impact through our partner ecosystem, leading MDF strategy, partner campaigns, and regional activation programs across Commercial and Enterprise segments. You will combine strategic thinking with a hands-on execution mindset. You won’t just build the plan — you will lead it, execute it, optimize it, and report on its impact. You will work closely with Channel Sales, Global Channel Marketing, and Regional Marketing to increase partner engagement, drive demand generation, and strengthen partner go-to-market execution across the US.

Key Responsibilities

• Own the AMER channel marketing strategy aligned to revenue targets and segment priorities (Commercial and Enterprise).
• Translate global programs into impactful regional execution plans.
• Drive quarterly planning with clear pipeline contribution targets.
• Partner with the Channel Leader and Channel Account Managers in the region to shape the channel strategy and be a key go to market partner alongside the channel sales team.
• Own MDF strategy, allocation, and ROI across assigned partners.
• Build and execute partner-led campaigns that drive measurable pipeline and ARR contribution.
• Ensure channel marketing pipeline targets are delivered through structured campaign planning and reporting.
• Provide clear reporting on performance, attribution, and ROI.
• Lead joint marketing planning with strategic partners.
• Develop and execute co-marketing campaigns, webinars, digital programs, and events.
• Enable partners with scalable campaign-in-a-box assets and demand-generation toolkits.
• Increase partner adoption, certification, and engagement across the region.
• Own end-to-end execution of virtual and in-person regional partner events.
• Manage budgets, logistics, vendor relationships, and post-event ROI analysis.
• Align event strategy to segment growth priorities and partner tiers.
• Collaborate closely with Channel Sales, Performance Marketing, Product Marketing, and Regional Marketing.
• Influence senior stakeholders with data-driven recommendations.
• Act as the regional channel marketing lead and point of accountability.

What We’re Looking For

• 6+ years of Channel Marketing experience in B2B SaaS or technology organizations.
• Demonstrated ownership of regional channel marketing strategy with measurable pipeline impact.
• Proven experience managing MDF budgets and delivering ROI-driven campaigns.
• Strong understanding of partner ecosystems including VARs, MSPs, SIs, Distributors, and technology alliances.
• Experience supporting Commercial and Enterprise segments.
• Strong project and program management capabilities in fast-paced environments.
• Confident communicator who can influence senior stakeholders and partners.
• Hands-on, proactive mindset — comfortable building campaigns as well as leading strategy.
• Strong analytical and reporting capability; comfortable with pipeline metrics and attribution.
• Experience with Salesforce, Pardot (or equivalent), and partner portal platforms.
• Ability to travel within the US as required.

At Exclaimer, we’re proud to offer a benefits package that reflects our commitment to supporting you professionally, personally, and wherever life takes you. Alongside competitive pay, you’ll have access to generous paid time off, flexible working options including our XFlex programme and a “work from anywhere” allowance — plus enhanced leave for all new parents, regardless of gender, family structure, or path to parenthood. Our wellbeing offering includes comprehensive healthcare coverage, fully funded insurance and income protection, access to 24/7 virtual care, and mental health, legal and financial support through employee assistance programmes. We help you plan for the future with contributory retirement plans and savings support, and back your day-to-day wellbeing with perks like subscriptions to Calm and Blinkist, fitness and lifestyle credits, global travel assistance and a wide range of discounts.

At Exclaimer, inclusion is more than a policy - it’s part of who we are. We’re proud to be an equal-opportunity employer and welcome applications from people of all backgrounds, experiences, and identities. We consider all candidates fairly and without discrimination irrespective of ethnicity, race, religion, nationality, age, gender, marital status, disability, neurodivergence, caring responsibilities, sexual orientation, or gender identity. We’re building a culture where everyone feels they belong and can thrive, and we’d love for you to be part of it.

If you require any reasonable adjustments or support through the application or hiring process, please email the team in confidence via Work@Exclaimer.com to let us know. We want everyone to feel comfortable and supported throughout the recruitment process. If you’d like to discuss any reasonable adjustments, please don’t hesitate to get in touch with our team via Work@Exclaimer.com.

While most of our first-stage interviews are held via video conference, we encourage in-person meetings for hybrid or on-site roles. This gives you a chance to see where you’d be working and meet the team. Rest assured, anything you choose to share with us will be treated confidentially and with respect. It will not influence our hiring decisions in any way. Our goal is to ensure a fair, accessible, and equitable recruitment experience for all.