Social Media & Community Manager London, England, United Kingdom

About the opportunity

Key Responsibilities

• Concept, write, and produce original content across formats including written posts, graphics, carousels, infographics, and short-form video.
• Script, shoot (where appropriate), and edit short‐form video content for LinkedIn, including talking‐head pieces, product walkthroughs, customer story snippets, and thought leadership clips.
• Repurpose blog content, case studies, and thought leadership pieces into engaging social media posts; coordinate with the content and design team to create visuals, carousels, and short‐form content.
• Create and edit video using tools such as CapCut, Adobe Premiere, Descript, or similar — comfortable producing quality content without always relying on a dedicated video team.

Organic Social Media (LinkedIn‐led)

• Own and execute the organic social media strategy across LinkedIn (primary), X/Twitter, and other relevant B2B platforms.
• Manage regular posting for the company page, partner page and support executive brand‐building efforts.
• Build and maintain a content calendar, coordinating with the content, design, and product marketing teams to ensure timely, on‐brand publishing.
• Experiment with diverse formats including polls, video snippets, carousels, and interactive content.
• Track key social KPIs (engagement, follower growth, traffic, conversions) and optimise based on insights.

Community Management & Engagement

• Develop and execute proactive community initiatives, such as AMAs, to drive meaningful engagement, surface customer insights, and strengthen Exclaimer's presence across key platforms.
• Monitor social conversations about Exclaimer, our products, and relevant industry topics; identify opportunities to add value, answer questions, and participate authentically.
• Actively manage presence in B2B tech communities including Reddit (e.g. r/sysadmin, r/msp), Spiceworks, G2, and TrustRadius.
• Build and nurture relationships with community members, brand advocates, customers, and industry voices through consistent, genuine engagement.
• Deploy social listening tools to monitor positive/negative comments and topic trends, and strive to boost engagement and resolve any potential conflicts that may affect brand reputation.
• Respond to comments, questions, and mentions in a timely manner with appropriate tone and messaging that aligns with the brand voice.
• Collaborate with communications, customer support, product, and marketing teams to surface customer feedback, questions, and insights gathered from social listening.
• Generate comprehensive reports on overall community sentiment and notable trends, and provide meaningful feedback.
• Share qualitative insights from community conversations to inform messaging, content development, and campaign strategy.

Requirements

• 3–5 years of experience in social media management or community management in a B2B, SaaS, or tech environment.
• Demonstrable experience growing a B2B brand's LinkedIn presence, including both company page and executive/employee advocacy programmes.
• Proven ability to produce short‐form video content — from scripting and filming through to editing and publishing — ideally in a B2B context.
• Comfortable on camera and experienced in supporting others (executives, SMEs) to appear confidently on camera.
• Active experience on platforms like Reddit, with a strong understanding of community culture and norms.
• Familiarity with Spiceworks, G2, TrustRadius, or similar B2B review/community platforms.
• Excellent written communication skills with the ability to adapt tone across LinkedIn, Reddit, and technical forums.
• Proficiency with video editing tools such as Descript, CapCut, Adobe Premiere Pro, or equivalent.
• Experience with social media scheduling and listening tools (e.g. HubSpot, Meltwater).
• Experience collaborating with cross‐functional teams including PR, product marketing, and customer support.
• Analytical mindset — comfortable pulling reports and making data‐informed decisions.
• Confident and experienced user of AI tools (e.g. ChatGPT, Claude) to support content creation and workflow such as drafting, editing, and ideation.
• Ability to use AI critically — knowing when and how to apply it while maintaining brand voice, accuracy, and quality.

Nice to have

• Familiarity with paid social campaigns, especially LinkedIn Ads.
• Experience in vertical audiences (IT, finance, HR tech, etc.).
• Experience with regulated industries (Finance, Legal, Manufacturing, Healthcare, etc.).

Benefits

Alongside competitive pay, you'll have access to generous paid time off, flexible working options including our XFlex programme and a "work from anywhere" allowance – plus enhanced leave for all new parents, regardless of gender, family structure, or path to parenthood. Our wellbeing offer includes comprehensive healthcare coverage, fully funded insurance and income protection, access to 24/7 virtual care, and mental health, legal and financial support through employee assistance programmes. We help you plan for the future with contributory retirement plans and savings support, and back your day‐to‐day wellbeing with perks like subscriptions to Calm and Blinkist, fitness and lifestyle credits, global travel assistance and a wide range of discounts. Wherever you're based, you'll find that Exclaimer's benefits are designed to help you thrive: at work and beyond.

Inclusivity & Equality Statement

We're proud to be an equal‐opportunity employer and welcome applications from people of all backgrounds, experiences, and identities. We consider all candidates fairly and without discrimination irrespective of ethnicity, race, religion, nationality, age, gender, marital status, disability, neurodivergence, caring responsibilities, sexual orientation, or gender identity. We're building a culture where everyone feels they belong and can thrive, and we'd love for you to be part of it. If you require any reasonable adjustments or support through the application or hiring process, please email the team in confidence via work@exclaimer.com to let us know.