Brand and Content Manager - FTC 18 months in Milton Keynes

About us

At Exchange for Change, we are building something the UK has never had before. Working across the United Kingdom we are designing and delivering a Deposit Return Scheme from the ground up, creating a system that helps reduce litter and waste by encouraging people to return their empty drinks bottles and cans for recycling.

We are industry led and driven by purpose. A national movement with a clear mission. No bottle unreturned. No can left behind.

This is not just another job. This is a rare opportunity to do meaningful work, shape a landmark national programme, and help deliver lasting positive impact for people, businesses and the planet alike.

Your role

This is a once-in-a-generation opportunity to help build a brand that will be at the heart of a new way to recycle.

Exchange For Change is preparing to bring the Deposit Return Scheme (DRS) to life, helping millions of people make returning and recycling their drinks containers part of everyday life. At the heart of that is a simple ambition: to help build a world with less waste.

We've created the foundations of our brand. Now we need someone brilliant to help us take it into the world, shaping how Exchange For Change looks, sounds and feels across every interaction.

As our Brand & Content Manager, you'll take what we've started and turn it into a distinctive, consistent and practical brand world that works across B2C, B2B, B2B2C, internal and third-party communications.

This is both a brand management and content role. You'll lead how our brand is brought to life across tactical campaigns, content, digital experiences, retailer and partner communications, events, workplaces and everyday business tools, while creating and producing the stories, assets and content that bring it to life.

This isn't a role where you'll inherit a finished brand and simply guard it. You'll help build it, shape it and bring it to life at national scale.

Key Responsibilities & Priorities

Brand development and rollout

• Lead the rollout of our brand identity across B2C, B2B, B2B2C, internal and third-party touchpoints.
• Develop and evolve practical brand guidelines that give colleagues, agencies, retailers, partners and suppliers the confidence to use the brand brilliantly.
• Manage, update and share our Brand Guidelines through our digital tool e.g Frontify
• Define how the brand flexes across different audiences, channels and moments while remaining unmistakably Exchange For Change.
• Work with our creative and production partner agencies to evolve the brand world as new requirements and opportunities emerge.
• Be a confident day-to-day guardian of the brand, balancing consistency with creativity and pace.

Content strategy and creation

• Shape Exchange For Change's content approach, identifying the stories, messages and themes we need to tell across B2C, B2B and B2B2C, across all channels.
• Develop and commission high-quality content, from copy, photography and film to digital content, animation and brand storytelling assets.
• Create evergreen content that can be adapted intelligently across different audiences and channels.
• Develop strong creative and content briefs and oversee production through agencies, suppliers and internal teams.
• Build a clear, accessible content and asset library so great work can be found, reused and adapted easily.
• Ensure everything we create reflects our purpose, personality and tone of voice.

Making the brand work everywhere

• Define what brilliant, on-brand execution looks like wherever Exchange For Change shows up.