Head of Brand and Content in Belfast

As Head of Brand & Content at Foods Connected, you will define and lead the brand and content strategy for a scaling B2B SaaS business operating in the global food industry. This is a hands‑on leadership role that bridges strategic thinking with creative execution. You will be responsible for building and protecting the Foods Connected brand across key markets, developing a content engine that drives awareness, pipeline, and product adoption, and leading a team that produces work that stands out in a genuinely highly competitive landscape. You’ll collaborate closely with Product, Growth Marketing, Sales, and Account Management to ensure our brand and messaging reflects the value we deliver to customers worldwide.

Responsibilities

• Brand Strategy & Identity (35%)
  • Own and evolve the Foods Connected brand identity, ensuring consistency across all touchpoints from product UI and sales collateral to events and social media.
  • Define and articulate brand positioning in the B2B SaaS and food technology space, differentiating Foods Connected from competitors globally.
  • Develop and maintain brand guidelines that enable internal teams and external partners to communicate consistently at scale.
  • Champion the brand internally, acting as a centre of excellence for visual identity, tone of voice, and messaging frameworks.
  • Lead brand campaigns that build awareness and credibility with target audiences across Europe, North America, APAC, and emerging markets.
• Content Strategy & Execution (40%)
  • Build and execute a global content strategy that supports the full customer lifecycle — from awareness and demand generation through to onboarding and retention.
  • Develop content programmes tailored for diverse international audiences, accounting for regional nuances in messaging, channel preferences, and regulatory context.
  • Oversee the creation of high‑quality content across multiple formats: long‑form thought leadership, product‑focused content, case studies, video, webinars, email, and social.
  • Partner with Sales and Account Management to develop sales enablement content, pitch decks, one‑pagers, and customer‑facing materials that reflect the Foods Connected brand.
  • Establish a content operations framework that ensures consistent, high‑quality output across all channels.
  • Use data and performance analytics to continuously optimise content strategy, refining what works and scaling successful formats.
  • Partner with industry experts and research vendors to support the execution of our brand and content strategy.
• Creative Production & Tooling (15%)
  • Lead creative production using best‑in‑class design tools, including Canva and the Adobe Creative Suite for premium brand and campaign assets.
  • Build and maintain a scalable content production workflow, enabling the broader team to create on‑brand assets independently using governed Canva templates.
  • Oversee video and multimedia content production for product launches, customer stories, and event materials.
  • Manage agency and freelance relationships to extend capacity for design, video, and specialist content creation.
• Team Leadership & Cross‑Functional Collaboration (10%)
  • Build, lead, and mentor a growing Brand & Content team, creating a high‑performance culture with clear goals and development pathways.
  • Work closely with Product Marketing to align content and campaigns with product launches, feature releases, and customer communications.
  • Collaborate with the Sales team to ensure brand and content assets are actively used and valued in the sales process.
  • Partner with the Digital/Demand Generation team to ensure brand‑consistent execution across paid, organic, and email channels.

Experience and Qualifications

• Technical Skills
  • Adobe Creative Suite: Illustrator, Photoshop, InDesign (essential); Premiere Pro or After Effects (advantageous).
  • Canva: Advanced proficiency, including template governance and brand kit management.
  • CMS platforms (e.g. WordPress, Webflow) for content publishing and management.
  • SEO tools (e.g. SEMrush, Ahrefs) for content planning and performance monitoring.
  • Analytics platforms (e.g. Google Analytics 4, HubSpot) for reporting on content effectiveness.
  • Microsoft 365 Suite: PowerPoint, Word, SharePoint, and Teams for internal collaboration and presentations.
  • Project management tools (e.g. Jira or equivalent) for content planning and team workflows.
• Essential Qualifications
  • Demonstrated experience of managing progressive brand and content marketing experience, with at least 2 years in a management role within a B2B SaaS company.
  • Demonstrable track record of developing and executing brand and content strategies that have driven measurable business impact in SaaS environments.
  • Proven experience developing content and brand programmes for global audiences, with an understanding of how messaging and channel strategies differ across regions.
  • Strong expertise in Canva, including building and managing scalable brand template systems for use across teams.
  • Proficiency in Adobe Creative Suite, specifically Illustrator, Photoshop, and InDesign for brand asset creation; experience with Premiere Pro or similar video editing tools is an advantage.
  • Deep understanding of the B2B SaaS buyer journey and how content contributes to pipeline generation, product adoption, and customer retention.
  • Experience producing and managing multi‑format content programmes including written, visual, video, and interactive assets.
  • Strong analytical mindset, with experience using content performance data to inform strategy.
  • Excellent writing, editing, and storytelling skills, with the ability to translate complex SaaS and supply chain topics into compelling narratives for varied audiences.
• Preferred Qualifications
  • Experience marketing a SaaS platform into the food retail, food manufacturing, or supply chain sector.
  • Familiarity with marketing automation and CRM platforms and their role in content distribution and lead nurturing.
  • Experience operating in a scale‑up or high‑growth SaaS environment, with a proven ability to build a brand function from an early stage.
  • Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

Benefits

• Competitive Base Salary
• Generous Holiday Package – 25 Days + 10 Public Holidays
• Private Medical, Dental & Vision
• Employee Wellness Program and Classes
• Flexible model of hybrid working