Lead Generation & Outbound Prospecting<\/span><\/b>
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• <\/span><\/span><\/span>Own and execute a multi -channel outbound prospecting strategy including cold outreach (email, LinkedIn, phone), targeted campaigns, and event follow -up.<\/span>
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• <\/span><\/span><\/span>Build and maintain a qualified prospect list of 20+ UK and 10+ European EdTech Services targets, segmented by service line fit and buyer persona.<\/span>
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• <\/span><\/span><\/span>Leverage tools such as LinkedIn Sales Navigator, intent data platforms, CRM, and any available marketing automation to identify and engage decision -makers in HE, Corporates, and Awarding Bodies.<\/span>
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• <\/span><\/span><\/span>Develop and test outbound messaging sequences that resonate with EdTech buyers — framing Excelsoft as a specialist partner, not a generalist supplier.<\/span>
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• <\/span><\/span><\/span>Identify and engage warm leads from events, webinars, content downloads, and referrals — ensuring no lead falls through the cracks.<\/span>
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Pipeline Development & Qualification<\/span><\/b>
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• <\/span><\/span><\/span>Conduct high -quality discovery calls to uncover genuine EdTech needs, budget authority, and decision -making timelines.<\/span>
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• <\/span><\/span><\/span>Qualify opportunities against a defined ICP (Ideal Customer Profile) before passing to the Sales Director or Sales Executives.<\/span>
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• <\/span><\/span><\/span>Maintain a consistent weekly flow of qualified EdTech Services leads into CRM, ensuring all contact records, notes, and opportunity stages are accurately updated.<\/span>
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• <\/span><\/span><\/span>Target 8–10 discovery calls per month in the first 90 days, scaling as the pipeline matures.<\/span>
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Collaboration with India Support Team<\/span><\/b>
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• <\/span><\/span><\/span>Work closely with the India -based lead generation team to coordinate prospecting efforts, brief them on UK/Europe ICP criteria, and review lead quality regularly.<\/span>
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• <\/span><\/span><\/span>Provide clear, actionable briefings to the India team on target lists, messaging, and priority sectors — ensuring alignment without micromanagement.<\/span>
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• <\/span><\/span><\/span>Feed market intelligence from UK/Europe prospect conversations back to the India team to continuously sharpen targeting.<\/span>
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Market Intelligence & Portfolio Positioning<\/span><\/b>
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• <\/span><\/span><\/span>Develop a strong working knowledge of Excelsoft's EdTech Services portfolio across all five service lines: Learning Platform Services, Digital Assessment & Credentialling, Content Development & Curriculum Design, EdTech Consulting & Transformation, and Managed Learning Services.<\/span>
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• <\/span><\/span><\/span>Stay current with EdTech market trends in UK and Europe — including digital transformation in HE, skills mandates in corporates, and Awarding Body modernisation — to inform outreach messaging.<\/span>
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• <\/span><\/span><\/span>Identify emerging opportunities, new buyer personas, or adjacent markets and share findings with the Sales Director.<\/span>
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Reporting & CRM Hygiene<\/span><\/b>
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• <\/span><\/span><\/span>Maintain rigorous CRM discipline — all activity, calls, emails, and pipeline updates logged in real time.<\/span>
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• <\/span><\/span><\/span>Provide a weekly lead generation report to the Sales Director covering: contacts made, calls completed, leads qualified, pipeline value added, and any blockers.<\/span>
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• <\/span><\/span><\/span>Contribute to monthly and quarterly pipeline reviews with accurate, up -to -date data.<\/span>
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Requirements<\/h3>Essential Experience & Skills<\/span><\/b><\/p>• <\/span><\/span><\/span>Proven track record in inside sales, lead generation, or business development — ideally within EdTech, SaaS, or professional services.<\/span><\/p>• <\/span><\/span><\/span>Demonstrable experience generating leads and building pipeline independently, without relying solely on inbound or marketing -sourced leads.<\/span><\/p>• <\/span><\/span><\/span>Strong outbound prospecting skills across multiple channels: LinkedIn, email sequences, cold calling, and event -based follow -up.<\/span><\/p>• <\/span><\/span><\/span>Ability to run structured discovery calls and qualify opportunities against buyer criteria and ICP.<\/span><\/p>• <\/span><\/span><\/span>Excellent written and verbal communication — able to craft compelling outreach that cuts through, and to hold credible conversations with senior buyers in HE or Corporates.<\/span><\/p>• <\/span><\/span><\/span>Self -starter mindset: comfortable operating independently, setting your own daily priorities, and driving activity without close supervision.<\/span><\/p>• <\/span><\/span><\/span>CRM proficiency (Salesforce, HubSpot, or equivalent) with strong data hygiene habits.<\/span><\/p>• <\/span><\/span><\/span>Comfortable working across time zones and collaborating with a remote India -based support team.<\/span><\/p><\/p><\/div><\/span>Benefits<\/h3>• <\/span><\/span><\/span>A specialist EdTech business with a clear growth strategy and real market momentum — you will not be selling generic solutions.<\/span><\/p>• <\/span><\/span><\/span>A senior, empowered individual contributor role with direct impact on the company's growth trajectory.<\/span><\/p>• <\/span><\/span><\/span>Backed by an India -based lead generation and presales team — you have support, but you own the strategy.<\/span><\/p>• <\/span><\/span><\/span>Opportunity to shape how Excelsoft goes to market in UK and Europe as the EdTech Services portfolio grows.<\/span><\/p>• <\/span><\/span><\/span>Competitive base salary and benefits package.<\/span><\/p><\/div><\/span>
Contact Details:
Excelsoft Technologies Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Inside Sales & Lead Generation Manager in Manchester
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Inside Sales & Lead Generation Manager at Excelsoft Technologies Limited, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Excelsoft Technologies Limited. Tailor your message to explain why you’re drawn to them and how you can contribute as a Inside Sales & Lead Generation Manager. Sometimes, a personal touch can grab attention faster than a generic application!
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Excelsoft Technologies Limited:When writing your cover letter, make sure to tailor your message specifically for Excelsoft Technologies Limited. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Excelsoft Technologies Limited
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Excelsoft Technologies Limited that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Excelsoft Technologies Limited that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Excelsoft Technologies Limited’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
