Head of Marketing - B2B WealthTech

Head of Marketing - B2B WealthTech

Full-Time 43200 - 72000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead and execute the EMEA marketing strategy for a cutting-edge fintech company.
  • Company: Join a fast-growing investment fintech at the forefront of technological change.
  • Benefits: Enjoy hybrid work options and the chance to build your own marketing team.
  • Why this job: Make a real impact in a dynamic environment with top-tier clients and innovative solutions.
  • Qualifications: Experience in B2B marketing leadership within enterprise technology, ideally in wealth management.
  • Other info: This is a unique opportunity to shape the marketing strategy and drive growth.

The predicted salary is between 43200 - 72000 £ per year.

Are you a financial technology marketing leader with an entrepreneurial streak, who would relish the opportunity and challenge of developing and executing the EMEA marketing strategy for a fintech? Joining this investment fintech company at the forefront of technological change for some of the world's largest financial institutions, you'll certainly be pushing forwards your marketing career with a winning company in a marketing leadership role where you'll have a direct impact on their growth and future success.

Excelsior has been engaged to conduct a search for this innovative investment technology company on a great growth trajectory with additional funding rounds looking to build out a first class marketing team in line with the strengths of this modern ambitious company. This really is a unique career marketing leadership opportunity to join a fast-growing investment fintech, with tier 1 banks, insurance companies, asset managers and wealth managers as clients for their enterprise next generation digital platform.

They have made some good progress with their marketing and already have a mid-level manager, but this is a newly created role for a marketing leader to 'take things up a notch', take the marketing reigns, and revise and execute the marketing strategy as they feel fit, including building out a team around them. This will include go-to-market strategies for new solutions, market areas and geographies, and as you'd expect your team will cover the full marketing mix from the strategic - business drivers, positioning, solution messaging and value propositions, through to tactical operations - content, campaigns, demand generation, events and PR etc.

Working in partnership with the Chief Revenue Officer and his enterprise sales team, great chance to get involved in this company's next chapter of growth to help build something special.

Appropriate candidates will have the following experience and characteristics:

  • Experience in a B2B marketing leadership role working for an enterprise technology company selling into the financial services vertical. Ideally this will be with wealth management / wealthtech propositions.
  • Small marketing team line management experience, doesn't matter if 2 or 10+ reports, but must be happy with building and leading a small team.
  • GTM and a good all round mix of content, digital, product, demand generation and communications marketing experience would be ideal, as would an ABM edge given this is high £ value, long sales cycle, enterprise solution sales & marketing.
  • The personal motivation and ability to contribute to a dynamic and high growth entrepreneurial team culture.
  • The ability to pick up solutions which are new and unique in the market.

Great career opportunity for a high calibre marketing leader to join a high growth fintech, working closely with the senior management team to develop and execute the company's marketing strategy. This person can certainly 'make the role their own', 'have impact', and reap both the professional and personal rewards that come with such a high growth capital markets technology company that clearly recognises the value of marketing to their future global success.

Hybrid - London area

Head of Marketing - B2B WealthTech employer: Excelsior Search - Capital Markets Fintech Recruitment & Executive Search. Americas - EMEA - APAC.

Join a pioneering investment fintech that is redefining the landscape of financial technology, where your marketing expertise will directly influence the growth trajectory of the company. With a vibrant and entrepreneurial work culture, you'll have the opportunity to lead a dynamic marketing team, develop innovative strategies, and collaborate closely with senior management in a hybrid London setting. This role not only offers competitive benefits and professional development opportunities but also allows you to make a significant impact in a fast-paced environment that values creativity and initiative.
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Contact Detail:

Excelsior Search - Capital Markets Fintech Recruitment & Executive Search. Americas - EMEA - APAC. Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Head of Marketing - B2B WealthTech

✨Tip Number 1

Network with professionals in the fintech and wealth management sectors. Attend industry events, webinars, and conferences to connect with potential colleagues and leaders who can provide insights into the company culture and expectations.

✨Tip Number 2

Research the latest trends in B2B marketing within the financial services vertical. Being knowledgeable about current market dynamics will help you demonstrate your expertise and vision during discussions with the hiring team.

✨Tip Number 3

Prepare to discuss your previous experiences in building and leading marketing teams. Highlight specific examples where you've successfully executed go-to-market strategies or driven demand generation campaigns in a similar environment.

✨Tip Number 4

Familiarise yourself with the company's existing marketing efforts and identify areas for improvement. This will allow you to present actionable ideas during interviews, showcasing your proactive approach and strategic thinking.

We think you need these skills to ace Head of Marketing - B2B WealthTech

B2B Marketing Leadership
Financial Services Knowledge
WealthTech Expertise
Go-to-Market Strategy Development
Team Building and Leadership
Content Marketing
Digital Marketing
Demand Generation
Account-Based Marketing (ABM)
Campaign Management
Public Relations
Strategic Positioning
Value Proposition Development
Entrepreneurial Mindset
Collaboration with Sales Teams

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing leadership, particularly within the financial services sector. Emphasise your achievements in developing and executing marketing strategies, as well as any experience with wealth management or wealthtech.

Craft a Compelling Cover Letter: Write a cover letter that showcases your entrepreneurial spirit and passion for fintech. Discuss how your background aligns with the company's goals and how you can contribute to their growth. Be specific about your experience with go-to-market strategies and team leadership.

Showcase Relevant Skills: In your application, highlight key skills such as content marketing, demand generation, and communications. Mention any experience with account-based marketing (ABM) and how it relates to high-value enterprise solutions, as this is crucial for the role.

Demonstrate Cultural Fit: Convey your ability to thrive in a dynamic, high-growth environment. Share examples of how you've contributed to team culture in previous roles and your motivation to be part of an entrepreneurial team. This will help demonstrate that you're not just qualified, but also a great fit for the company.

How to prepare for a job interview at Excelsior Search - Capital Markets Fintech Recruitment & Executive Search. Americas - EMEA - APAC.

✨Showcase Your B2B Marketing Expertise

Make sure to highlight your experience in B2B marketing, especially within the financial services sector. Discuss specific campaigns or strategies you've implemented that have driven results, particularly in wealth management or WealthTech.

✨Demonstrate Leadership Skills

Since this role involves leading a small marketing team, be prepared to share examples of how you've successfully managed and developed teams in the past. Talk about your approach to building a collaborative and high-performing team culture.

✨Discuss Go-To-Market Strategies

Be ready to discuss your experience with go-to-market strategies. Share insights on how you would approach launching new solutions and entering new markets, as well as any relevant successes you've had in similar situations.

✨Emphasise Adaptability and Innovation

This company is looking for someone who can adapt to new challenges and bring innovative ideas to the table. Prepare to discuss how you've embraced change in previous roles and how you plan to leverage unique market solutions in this position.

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