At a Glance
- Tasks: Lead digital marketing for three brands, focusing on email, CRM, SEO, and creative campaigns.
- Company: Join Exam Papers Plus, a trusted name in exam preparation with a dynamic team.
- Benefits: Competitive salary, hybrid work, 28 days holiday, and a supportive pension scheme.
- Other info: Be part of a transformative journey in a well-established company.
- Why this job: Shape the future of marketing with AI tools and make a real impact on education.
- Qualifications: Experience in B2C digital marketing, especially with email and CRM systems.
The predicted salary is between 32400 - 39600 £ per year.
Digital Marketing Manager
About us
Exam Papers Plus is one of the UK's best known names in 11+ and high-stakes exam preparation, trusted by over 100,000 families.
Alongside Exam Papers Plus and Pretest Plus, we recently launched Exam Beacon, a learning platform that adapts to each child's learning profile.
About the role
You will run our digital marketing across all three brands, hands on: lifecycle email, CRM, tracking and reporting, creative, SEO and Meta.
Paid search is run by an agency partner, and we plan to bring in an agency for brand identity and messaging.
You manage both relationships, briefing them and holding them to account.
Everything else you own and do yourself.
We want someone who works AI first, using tools like Claude and n8n to analyse performance, draft copy and automate the routine work, so your time goes on decisions and campaigns rather than admin.
You report to the Head of Operations. We are a small team, and the right person spots what needs doing and gets on with it.
We work in Google Ads, Microsoft Advertising, Meta, Customer(dot)io, Attio, GA4, Search Console, n8n, Claude and Outline. You should know most of these or close equivalents.
What you'll be responsible for
- Email: Lifecycle and campaign email across three brands (welcome, trial, winback, and seasonal pushes around the 11+ cycle), with segmentation and automated journeys in Customer(dot)io.
- CRM: Owning Attio, keeping the data clean and making sure it works with Customer(dot)io.
- Paid search: Managing our agency across £250,000 to £350,000 a year in Google and Microsoft Ads spend, setting priorities and holding them to account for results.
- Tracking and reporting: Making sure conversion tracking and GA4 are trusted and producing a weekly performance report with your view on what moved and why.
- SEO and GEO: Publishing pages where Search Console shows a gap, and helping our brands get cited in AI search tools.
- Paid social and creative: Running Meta ads and producing campaign creative across channels with AI design tools, including assets for our paid search agency.
- Automation and process: Automating routine work, and writing down calendars, briefs and how-tos so anyone can pick up the work.
- What you'll bring
- Several years in a hands-on B2C digital marketing role, ideally in-house and in subscription or ecommerce. Education or marketing to parents is a strong plus.
- Solid experience running email yourself, including segmentation and automated journeys, in Customer(dot)io or similar.
- Enough Google Ads knowledge to brief and challenge a paid search agency.
- Comfort with CRM data, GA4 and Search Console, and the ability to explain results plainly.
- An AI-first way of working: workflows or automations you have built, not just using a chatbot.
- Clear writing for busy, often anxious parents, without overselling.
- Good judgement on what moves the numbers, and a get-stuck-in attitude.
- What success looks like
Within three months you own the email calendar across all three brands and have a working rhythm with our paid search agency.
The weekly report is something the business relies on.
Attio and Customer(dot)io are joined up, so we can see a family's journey from first visit to paying customer.
Routine work is automated, and you have delivered at least one project you spotted yourself.
Why join us
We are a well-established business going through real change: we have just launched Exam Beacon, we are rebuilding our sites onto one platform, and we are building out our in-house marketing.
You would shape how marketing works here, with a leadership team that takes AI seriously and will back the tools you want to build.
- What's on offer
- £50,000 to £60,000 depending on experience
- Permanent, full time, hybrid with two days a week in our Clerkenwell, London office
- 28 days' holiday, 5% employer pension and eligibility for the group bonus scheme
- You must be based in the UK with the right to work here
Digital Marketing Manager in London employer: EXAM PAPERS PLUS
At Exam Papers Plus, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As the Head of Content, you will have the opportunity to lead diverse content programmes while enjoying a competitive salary, generous holiday allowance, and a supportive environment that encourages professional growth and development. Our London office offers a vibrant atmosphere where creativity thrives, making it an ideal place for those seeking meaningful and rewarding employment in the education sector.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for EXAM PAPERS PLUS and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like EXAM PAPERS PLUS are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with EXAM PAPERS PLUS on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at EXAM PAPERS PLUS. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit EXAM PAPERS PLUS. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of EXAM PAPERS PLUS:Show us that you’ve done your homework! In your application, briefly mention what you admire about EXAM PAPERS PLUS’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at EXAM PAPERS PLUS
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at EXAM PAPERS PLUS will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At EXAM PAPERS PLUS, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
