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- Tasks: Lead marketing and product strategies for a top iGaming company, driving growth and engagement.
- Company: Join a well-established iGaming firm known for innovation and customer-centricity.
- Benefits: Enjoy competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Be part of a dynamic team shaping the future of online gaming with a customer-first approach.
- Qualifications: 7+ years in iGaming, with strong leadership and marketing experience required.
- Other info: Apply directly or send your CV to discuss this exciting opportunity confidentially.
The predicted salary is between 72000 - 108000 £ per year.
Our client, a very well established iGaming company, are looking for a dynamic and strategically minded Director with deep expertise in both product management and marketing, with proven leadership in customer experience, CRM, and affiliate strategy. This is a pivotal role responsible for leading the end-to-end commercial performance of our casino vertical, with oversight of both product and marketing teams. The Director of Marketing will ensure alignment between user experience, platform innovation, promotional strategy, and content excellence to drive growth, engagement, and retention across our casino operations.
Key Responsibilities:
- Define and execute the integrated strategy for casino product and marketing, aligning with broader company goals.
- Champion a customer-first approach across all casino operations, leveraging data, user feedback, and analytics to shape vision and decision-making.
- Lead cross-functional alignment between content, product, SEO, CRM, and acquisition marketing.
- Drive the casino product roadmap in close collaboration with UX, design, and development teams.
- Own the product lifecycle from ideation to optimization — ensuring a seamless and engaging player experience.
- Lead the casino’s growth marketing, including brand campaigns, user acquisition, retention, and promotions.
- Oversee CRM strategy and lifecycle marketing programs to enhance player engagement and lifetime value.
- Manage and evolve affiliate marketing strategy, ensuring optimal channel performance and partner collaboration.
- Ensure the commercial site performance is optimized across all customer journeys.
- Oversee content performance and ensure collaboration with the Director of SEO to maximize visibility and traffic.
- Collaborate with finance, analytics, and BI to ensure reporting, forecasting, and KPIs are robust and actionable.
- Lead, grow, and inspire a high-performing team across multiple disciplines: marketing, product, CRM, and content.
Required Skills & Experience:
- 7+ years of experience in online casino or iGaming, with at least 3 years in a senior leadership role. (A Must)
- Proven track record in both product development and marketing strategy.
- Deep knowledge of customer experience, CRM, and affiliate marketing in a performance-driven environment.
- Strong analytical skills and a data-informed mindset.
- Experience managing multi-disciplinary teams and large budgets.
- Excellent stakeholder communication and leadership skills.
Interested? Great, apply directly or send your CV to chanelle.demanuele@exactasolutions.com to confidentially discuss in more detail.
Senior Director of Marketing employer: Exacta Solutions Ltd
Contact Detail:
Exacta Solutions Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Director of Marketing
✨Tip Number 1
Network with professionals in the iGaming industry, especially those who have experience in marketing and product management. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends.
✨Tip Number 2
Showcase your leadership skills by sharing examples of how you've successfully managed cross-functional teams in previous roles. Highlight specific projects where you drove collaboration between marketing, product, and CRM teams.
✨Tip Number 3
Familiarise yourself with the latest tools and technologies used in CRM and affiliate marketing. Being knowledgeable about these can set you apart and demonstrate your commitment to staying ahead in the field.
✨Tip Number 4
Prepare to discuss your data-driven decision-making process during interviews. Be ready to provide examples of how you've used analytics to shape marketing strategies and improve customer experiences in past roles.
We think you need these skills to ace Senior Director of Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in online casino or iGaming, particularly focusing on your leadership roles and achievements in product management and marketing. Use specific metrics to demonstrate your impact.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic mindset and customer-first approach. Discuss how your background aligns with the key responsibilities of the role, particularly in driving growth and engagement in casino operations.
Highlight Leadership Experience: Emphasise your experience managing multi-disciplinary teams and large budgets. Provide examples of how you've inspired and grown teams in previous roles, as this is crucial for the Senior Director position.
Showcase Analytical Skills: Include examples of how you've used data and analytics to inform decision-making and shape marketing strategies. This will demonstrate your strong analytical skills and data-informed mindset, which are essential for the role.
How to prepare for a job interview at Exacta Solutions Ltd
✨Showcase Your Strategic Mindset
As a Senior Director of Marketing, it's crucial to demonstrate your ability to think strategically. Prepare examples of how you've defined and executed integrated marketing strategies in previous roles, particularly in the iGaming sector.
✨Highlight Customer-Centric Achievements
This role emphasises a customer-first approach. Be ready to discuss specific instances where you've leveraged data and user feedback to enhance customer experience and drive engagement in your past positions.
✨Demonstrate Cross-Functional Leadership
You'll need to lead cross-functional teams effectively. Share experiences where you've successfully aligned different departments, such as product, content, and marketing, to achieve common goals and improve performance.
✨Prepare for Analytical Questions
Given the importance of analytics in this role, brush up on your analytical skills. Be prepared to discuss how you've used data to inform decisions, optimise product lifecycles, and measure the success of marketing campaigns.
