At a Glance
- Tasks: Lead customer acquisition and retention strategies across digital channels in a dynamic FinTech environment.
- Company: Join an innovative, tech-driven financial services business with global reach.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborate with diverse teams and lead high-performing marketing initiatives.
- Why this job: Make a real impact on customer engagement and drive growth in a fast-paced industry.
- Qualifications: Proven experience in growth marketing within FinTech and strong analytical skills.
The predicted salary is between 85500 - 104500 £ per year.
Our client is an international, technology-led financial services business operating across multiple regulated markets.
As the company enters its next stage of growth, it is looking for an experienced Head of Growth to lead customer acquisition, conversion, engagement and retention across its digital channels.
The Role
The Head of Growth will own the company’s marketing-led growth strategy, combining performance marketing, customer analytics, CRM and lifecycle optimisation to deliver measurable increases in customer numbers, revenue and lifetime value.
Working closely with senior leadership and teams across Marketing, Product, Data, CRM and Technology, the successful candidate will develop scalable campaigns, improve the full customer funnel and establish a strong, data-driven growth culture.
Key Responsibilities
- Develop and execute the company’s international growth marketing strategy.
- Lead customer acquisition across paid search, paid social, display, programmatic, affiliates and other digital channels.
- Own the full marketing funnel, from awareness and lead generation through registration, activation, conversion and retention.
- Manage marketing budgets and optimise performance against CAC, ROAS, conversion, retention and lifetime value.
- Develop customer segmentation, CRM and lifecycle campaigns to improve engagement and retention.
- Work with Product and Technology teams to optimise landing pages, onboarding journeys and conversion funnels.
- Establish attribution models, dashboards and reporting frameworks.
- Use customer and campaign data to identify growth opportunities and improve marketing performance.
- Lead testing across audiences, messaging, creative assets, channels and customer journeys.
- Ensure marketing activity is appropriate for a regulated financial-services environment.
- Build, lead and develop high-performing marketing and growth teams.
- Present performance results and strategic recommendations to senior leadership.
- Candidate Profile
- Significant experience leading growth or performance marketing within Fin Tech or regulated digital financial services.
- Proven success managing large-scale customer acquisition and retention campaigns.
- Strong knowledge of paid media, CRM, lifecycle marketing, attribution and conversion-rate optimisation.
- Experience managing substantial marketing budgets with clear accountability for ROI.
- Strong understanding of CAC, ROAS, conversion, churn, retention and customer lifetime value.
- Highly analytical and experienced in using data to guide marketing investment and strategy.
- Experience collaborating with Product, Data, CRM, Creative and Technology teams.
- Strong leadership and senior stakeholder-management skills.
- Experience in online trading, brokerage, investment platforms, payments, banking or wealth technology would be highly relevant.
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Head of Growth– FinTech employer: Exacta Solutions Ltd
As a leading international technology-driven financial services business, we pride ourselves on fostering a dynamic and innovative work environment that empowers our employees to excel. Our culture is rooted in collaboration and data-driven decision-making, offering exceptional growth opportunities for those looking to make a significant impact in the FinTech space. With a focus on employee development and a commitment to maintaining a supportive atmosphere, we ensure that our team members thrive while contributing to our ambitious growth objectives.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Growth– FinTech
✨Tap into Campus Networks
If you're still in uni, don’t forget to engage with your campus's career services and attend finance-related events. Banks often do presentations and recruitment drives on campus, so put yourself out there and make use of these opportunities to show off your passion for the field.
✨Get Certified
Consider pursuing relevant certifications like the CFA or ACCA while you’re job hunting. They not only beef up your CV but also connect you with professional bodies which can lead to networking opportunities and even job openings in banking and financial services.
✨Connect on Professional Platforms
Join finance-focused groups on platforms like LinkedIn and engage in discussions. This can really help you stand out from the crowd, allowing potential employers to see your knowledge and interest in industry trends. Plus, you might stumble upon job postings shared exclusively within the group.
✨Apply Directly and Be Proactive
Don’t shy away from reaching out directly to firms like Exacta Solutions Ltd. Use their websites and apply through them, but also consider following up with a polite email to express your enthusiasm. Being proactive can make a huge difference in getting noticed in the competitive financial services sector.
We think you need these skills to ace Head of Growth– FinTech
Some tips for your application 🫡
Show Off Your Numbers!:In the banking and financial services world, quantifiable achievements are key. Make sure your CV highlights your grades in relevant subjects, any financial certifications you hold, and specific projects where you've delivered measurable results. Employers love to see how your skills translate into real-world success.
Tailor Your Cover Letter to the Role:When applying for a full-time position, your cover letter should make a direct connection between your experience and the job description. Don't just state your enthusiasm for finance—dive into how your background in banking or financial analysis sets you apart. Let your passion shine through while being specific about what you can bring to Exacta Solutions Ltd.
Include Relevant Financial Software Experience:If you've worked with financial modelling tools or software like Excel, SAP, or specific analytical tools during your studies or internships, bring that up! Highlighting your proficiency can really make your application pop and show you're ready to hit the ground running in a full-time role.
Research and Reflect:Before hitting that 'apply' button on Exacta Solutions Ltd's website, do a little digging. Look up their recent projects, values, and culture. Reflecting their ethos in your application can make a huge difference and show you’re genuinely interested in being part of the team!
How to prepare for a job interview at Exacta Solutions Ltd
✨Brush Up on Financial Analysis Skills
Make sure you're well-versed in financial concepts and analytical techniques relevant to banking and financial services. Get comfortable with tools like Excel for modelling or financial forecasting, as technical questions in this area are common during interviews with Exacta Solutions Ltd.
✨Prepare for Case Studies
Expect to tackle case studies that demonstrate your problem-solving skills in real-world banking scenarios. Familiarise yourself with the types of problems you might face—think risk assessments or investment evaluations—and be ready to articulate your thought process clearly.
✨Show Your Passion for Finance
Since this is a full-time position, employers at Exacta Solutions Ltd will be keen to see your genuine interest in finance. Be prepared to discuss recent industry trends or news articles that excite you, showcasing your enthusiasm and engagement with the field.
✨Network with Industry Professionals
Before your interview, reach out to current or former Exacta Solutions Ltd employees on platforms like LinkedIn. They'll offer unique insights into the company's culture and the interview process, which can give us a delightful edge in showcasing a good fit for the team.
